This document discusses how the costs of medicines can be reduced by up to 80% by purchasing generic alternatives instead of branded drugs. It explains that much of the cost of branded drugs goes towards marketing, profits for medical companies and doctors' cuts, rather than manufacturing costs. While generic drugs contain the same active ingredients and are just as effective, they are much cheaper. The document proposes an app that would allow users to search for generic alternatives to prescribed medicines and have them delivered at a lower cost.