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The Zeitgeist Movement Understandings
- 1. MindCanvas: Reimagining online research Rashmi Sinha Uzanto www.uzanto.com www.themindcanvas.com
- 2. Duct-tape research! (in the trenches - Information Architecture Redesign of eBay.com)
- 6. 3-stage user research Stage 1: Explore Interviews, free-listing Stage 3: Verify / Refine Large-sample closed card-sorting 3 stages Stakeholders User thinking / categorization Preliminary IA Stage 2: Understand Open card-sorting Verify categorization Top-level categories Scope of content & functionality ebay.com Community Buy Sell Sub cat1 SubCat2 SubCat3 xx SubCat1 Subcat4 Subcat3 Subcat2 xx xx xxx SubCat3 SubCat5 SubCat4 SubCat6 SubCat4 xx xxx xx xxx xxx xxx SubCat4 SubCat5 SubCat1 SubCat2 xxx xx xx
- 11. Sell - Before
- 12. Sell Hub - After
- 14. Duct-tape research! There has to be a better way - fast, cheap (relatively) & online…
- 18. back to the future! MindCanvas interpretation
- 19. What is MindCanvas? Remote research methods Statistical Analysis & Data Mining Interactive Visualizations loosely coupled, use as qualitative or quantitative
- 23. Who we built for: designer persona Needs convenient methods to do research Does not want to spend time learning statistics The busy designer / researcher who wants to look at patterns visually Want to directly interact with users, does not have time
- 24. Who we built for: participant persona “ This was the most fun I have had in a while!” “ It is very easy to complete the task. In fact, I had fun doing this.” The not-tech savvy person who occasionally takes surveys “ I think there are too many cards. But it was kind of fun.”
Editor's Notes
- Note that this was a collaboration between Uzanto and eBay Design Labs
- GEM methods. Over the web to a large # of users. Engaging interface, tasks that don’t insult user’s intelligence. Visualizations: Capture the results of the study in an approachable form. Understandable by everyone on the team, embedded into PPT or email. In between: us, our statistical analysis tools, scripts, and processes.
- MIndCanvas borrows from game, is game-like, but not a game Did not set out to create games, used it to deal with complexity Elements of building up screens rather than presenting Focus on how attention is flowing – how to keep users engaged Provide contextual help which is intelligent Extremely interactive – every element on screen reacts to you
- MIndCanvas borrows from game, is game-like, but not a game Did not set out to create games, used it to deal with complexity Elements of building up screens rather than presenting Focus on how attention is flowing – how to keep users engaged Provide contextual help which is intelligent Extremely interactive – every element on screen reacts to you