SlideShare a Scribd company logo
MindCanvas  Reimagine what online user research can be..
MindCanvas  is a research service that empowers designers to make product design decisions quickly & convincingly…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Death by HTML….. HTML surveys – mainstay  of online research worldwide HTML – boring, cumbersome, ‘click & wait’  Product design based on data from bored users clicking through HTML surveys like mechanical robots Why use HTML in the age of GoogleMaps, Flikr & Ipods  Feature Prioritization Study
MindCanvas interpretation
Why we built MindCanvas.. ,[object Object],[object Object],[object Object],[object Object],[object Object],Design Research Process Data Collection Analysis Reports/Findings Inefficiencies
Guiding principles… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MindCanvas Research  GameLike  Elicitation  Methods Data Mining & Statistical Analysis Interactive Visualizations ,[object Object]
GameLike Elicitation Methods (GEMs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MindCanvas focuses on the mind ,[object Object],[object Object],[object Object],[object Object],Mental Models Preferences Language
[object Object],[object Object],[object Object],[object Object],Typical ClosedSort Interface
Rich Interactive Visualizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology powering MindCanvas… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where MindCanvas could help… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MindCanvas - current & future…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Who could use MindCanvas…
Thank You !!! url  :  www.themindcanvas.com email  :  [email_address]

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MindCanvas- Reimagine what online user research can be

  • 1. MindCanvas Reimagine what online user research can be..
  • 2. MindCanvas is a research service that empowers designers to make product design decisions quickly & convincingly…
  • 3.
  • 4. Death by HTML….. HTML surveys – mainstay of online research worldwide HTML – boring, cumbersome, ‘click & wait’ Product design based on data from bored users clicking through HTML surveys like mechanical robots Why use HTML in the age of GoogleMaps, Flikr & Ipods Feature Prioritization Study
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Thank You !!! url : www.themindcanvas.com email : [email_address]