The document proposes a marketing campaign to convert 1 million Facebook fans of Bubble O' Bill ice cream into sales. It suggests offering Bubble O' Bill ice cream for 10 cents each if 1 million fans tag themselves in a Facebook photo, which would break sales records and generate significant publicity at almost no cost through social media engagement.

1. A Young Glory Entry by
Christofer & Gustav

2. QUESTION:
HOW CAN WE CONVERT THE
ENGAGEMENT OF 1 MILLION
FACEBOOK FANS INTO SALES?

3. ANSWER:
WE AIM FOR A RECORD.

4. SERVICES LIKE SPREETS OR GROUPON ARE GREAT
FOR BOOSTING SALES VIA DIGITAL PLATFORMS.

5. TYPICALLY, THESE SERVICES FEATURE A DEAL
THAT KICKS IN ONCE A SET NUMBER OF PEO-
PLE AGREE TO BUY THE PRODUCT OR SERVICE.

6. BUT NEITHER BOB, NOR HIS FANS WILL
SETTLE FOR SOMETHING AS SIMPLE AS THAT.

7. TO ENGAGE THE FANS WE NEED AN ACTIVITY
JUST AS EPIC AS BUBBLE O’ BILL HIMSELF.

8. THAT’S WHY BUBBLE O’ BILL PRESENTS:

11. IF 1 MILLION FANS TAG THEMSELVES
TO A PICTURE ON FACEBOOK, ALL OF THEM
WILL RECIEVE A BUBBLE O’ BILL FOR 10 CENTS.

12. THAT MEANS:

13. A RECORD BREAKING ONE MILLION
BOBS SOLD AT ONE SINGLE OCCATION.

14. 100 000 DOLLARS CASH.

15. THE MOST TAGGED PICTURE
IN FACEBOOK-HISTORY,

16. REACHING ALL FACEBOOK FRIENDS OF THE
ONE MILLION ALREADY EXISTING BOB FANS.

17. WORLD CLASS PR.

18. +
AND, A WELL EARNED PLACE IN THE ICE
CREAM BEST SELLER HALL OF FAME.

19. DID WE MENTION THE PART
ABOUT NO MEDIA SPEND?

20. THANK YOU FOR YOUR ATTENTION!