The document is an article from the magazine Home Expert that explores coffee culture. It discusses how coffee has become more than just a beverage and is now a lifestyle. It describes how coffee franchises have contributed to coffee's popularity and how ordering coffee can now be complicated. It also notes that coffee is affordable and can be purchased in instant forms for under $5, making it a good pick-me-up during tough financial times.

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Coffee with Kris
Expert Magazine
Winter 09
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It’s a coffee culture jungle out there.
Whether you like coffee or not, there
is no denying business in this area
is booming and coffee is no longer
just coffee, it’s a lifestyle.
I don’t know about you but if I’m
missing my coffee in the morning,
let’s just say that the weather
forecast is looking gloomy with a
possible chance of thunderstorms.
There is something completely
miraculous about my tall soy
hazelnut latte that leads to the
stimulation of positive brain function.
My sight is suddenly restored to
the usual 20/20 (the fact that I’ve
probably put on my designer specs
by this stage does not count) and
there is better clarity to my thoughts
and speech. With my double shot
of caffeine, the world becomes a
much happier and tolerable place -
anything is suddenly possible!
I wonder if this coffee fascination
is a trend of the Y generation, as
my mother asks “What’s with all the
fuss?”. Why had grabbing a cup
of designer coffee become such
a regular fixture of my life, such a
permanent, habitual activity? Why
was coffee so much more likely to
entice me out of bed than going
to the gym (sorry gym, but coffee
will always win), or even trump the
craving for chocolate? How did this
happen?
Franchises like Zarraffas and Gloria
Jeans have come a long way in
making the humble morning coffee
a must have accessory. These days
it’s near impossible to turn a corner
without seeing a fellow passerby
clutching a distinctive cup and
sipping their delicious, steaming
brew of choice.
Ordering coffee can now be as
complicated as organizing a full
blown military operation or as painful
as trying to order engine parts for
a plane. Try saying “venti, double-
shot, skinny, white-chocolate
mocha” in one breath (and please
don’t try this at home if you can’t
handle a sugar rush). Surprisingly,
we’re not only completely
unphased, we relish the amount of
options on offer.
Coffee is a great socializing tool
which transcends all ages, social
groups, cultures and nationalities.
Better yet, all of this can be yours
in exchange for just a few dollars
a day! Well unless you’ve decided
to shout your friends a round at
Versace… but that’s another story.
To me, my cup of coffee is part
of my usual coat of armour to
tackle on the day’s activities and
obstacles. There are also definite
fashion perks. What’s the advantage
of clutching a latte over the latest
Mimco glow-mesh bag? Well, did
I mention it goes with all my outfits
and costs under $5?
In tough financial times, it’s always
good to have an affordable, instant
pick-me-up that doesn’t put a
drastic dent in the credit card or
weekly funds. And for a girl on
a budget like me, you can also
purchase instant coffees from your
local supermarket like the delightful
jars of Jarrah (in a multitude of
luscious flavours) that can make you
over 15-20 cups for just $5. Surely
by now you’re already thinking about
ducking out to get a cup yourself.
Well go on then, what are you doing
still reading?
By Kristina Basco
Exploring the wonderful world of coffee culture.
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