BIMA Evening Masterclass | Instagram & World Domination Trishelle Tailor
Instagram, the platform that is redesigning and curating our lives could be the most powerful social tool for your brand yet!
In this fire-cracker session, Camilla White, Account Director Cult LDN, digital communications agency & BIMA official social partner, took us through all you need to know about the platform.
This event covered:
- A deep-dive into the phenomenon that is 'Influencers' and how to truly measure success and sales from working together
- Understanding the algorithm as a brand
- Instagram Stories, the rise of Live
Instagram, the platform that is redesigning and curating our lives could be the most powerful social tool for your brand yet!
In this fire-cracker session, Camilla White, Account Director Cult LDN, digital communications agency & BIMA official social partner, took us through all you need to know about the platform.
This event covered:
- A deep-dive into the phenomenon that is 'Influencers' and how to truly measure success and sales from working together
- Understanding the algorithm as a brand
- Instagram Stories, the rise of Live
16 Tips and Trends for Digital Marketing in 2016 from ZNZN Consulting
This document provides 16 tips for 2016 related to digital marketing and technology trends. Some of the key tips include the importance of networking and using hashtags, the rise of mobile marketing and live streaming with Periscope, and images continuing to have more impact than words on social media. It also notes that Facebook will become more like traditional mass media, privacy will become a bigger issue, and permission marketing will make a comeback.
The document discusses developing creative mobile games. It begins with discussing the success of Candy Crush Saga, including details about its developer King.com. It then discusses lessons that can be learned from Candy Crush Saga's formula of success, which involves accessibility, many levels, social sharing, and multi-platform availability. The document next discusses the unfinished swan, describing its origins as a student prototype that became a commercial game. It provides key lessons learned in the process.
Revitalize, Refurbish or Rethink? Own Your Content Strategy. -- Skyword + Mas...Conductor
Does your brand’s content need revitalizing, refurbishing, or rethinking? Is your content beating out competitor content in search and social? Paid media is not the only way to be discovered — with the right strategy your content can have amazing organic reach! In this session packed with tips and tricks, you’ll learn to identify the top search and social tactics for needed to beef up your content calendar and also make sure that your content is distributed far and wide. Explore how to inventory your content, assess your strategy going forward, maximize your return, and communicate your results internally. This session is a can’t miss for anyone interested in content marketing.
Digitale Taktik – Social Media Strategie und Ziele am Beispiel des SV Werder ...AllFacebook.de
Vortrag von Dominik Kupilas auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/digitale-taktik-social-media-strategie-und-ziele-am-beispiel/
A presentation given by Maureen O'Reilly to the NICVA Centre for Economic Empowerment (CEE) Basic Income Masterclass on 16 May 2014. See http://www.nicva.org/news/basic-income-masterclass for more.
BIMA Evening Masterclass | Instagram & World Domination Trishelle Tailor
Instagram, the platform that is redesigning and curating our lives could be the most powerful social tool for your brand yet!
In this fire-cracker session, Camilla White, Account Director Cult LDN, digital communications agency & BIMA official social partner, took us through all you need to know about the platform.
This event covered:
- A deep-dive into the phenomenon that is 'Influencers' and how to truly measure success and sales from working together
- Understanding the algorithm as a brand
- Instagram Stories, the rise of Live
Instagram, the platform that is redesigning and curating our lives could be the most powerful social tool for your brand yet!
In this fire-cracker session, Camilla White, Account Director Cult LDN, digital communications agency & BIMA official social partner, took us through all you need to know about the platform.
This event covered:
- A deep-dive into the phenomenon that is 'Influencers' and how to truly measure success and sales from working together
- Understanding the algorithm as a brand
- Instagram Stories, the rise of Live
16 Tips and Trends for Digital Marketing in 2016 from ZNZN Consulting
This document provides 16 tips for 2016 related to digital marketing and technology trends. Some of the key tips include the importance of networking and using hashtags, the rise of mobile marketing and live streaming with Periscope, and images continuing to have more impact than words on social media. It also notes that Facebook will become more like traditional mass media, privacy will become a bigger issue, and permission marketing will make a comeback.
The document discusses developing creative mobile games. It begins with discussing the success of Candy Crush Saga, including details about its developer King.com. It then discusses lessons that can be learned from Candy Crush Saga's formula of success, which involves accessibility, many levels, social sharing, and multi-platform availability. The document next discusses the unfinished swan, describing its origins as a student prototype that became a commercial game. It provides key lessons learned in the process.
Revitalize, Refurbish or Rethink? Own Your Content Strategy. -- Skyword + Mas...Conductor
Does your brand’s content need revitalizing, refurbishing, or rethinking? Is your content beating out competitor content in search and social? Paid media is not the only way to be discovered — with the right strategy your content can have amazing organic reach! In this session packed with tips and tricks, you’ll learn to identify the top search and social tactics for needed to beef up your content calendar and also make sure that your content is distributed far and wide. Explore how to inventory your content, assess your strategy going forward, maximize your return, and communicate your results internally. This session is a can’t miss for anyone interested in content marketing.
Digitale Taktik – Social Media Strategie und Ziele am Beispiel des SV Werder ...AllFacebook.de
Vortrag von Dominik Kupilas auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/digitale-taktik-social-media-strategie-und-ziele-am-beispiel/
A presentation given by Maureen O'Reilly to the NICVA Centre for Economic Empowerment (CEE) Basic Income Masterclass on 16 May 2014. See http://www.nicva.org/news/basic-income-masterclass for more.
The document discusses making accounting easier for not-for-profit organizations. It summarizes the professional experience and qualifications of an accounting professional who wants to focus on improving accounting infrastructure for not-for-profits. The professional has public and private accounting experience, will soon become a CPA, and grew up volunteering and working for not-for-profits.
Dokumen tersebut membahas tentang teknologi informasi dan komunikasi khususnya mengenai penggunaan perangkat lunak presentasi Microsoft PowerPoint. Terdapat penjelasan mengenai cara membuat tabel, grafik, dan diagram organisasi pada PowerPoint beserta contohnya.
NI Centre for Economic Policy Outlook Winter 2013JPR NI
The document discusses the economic recovery in Northern Ireland and forecasts modest GDP growth of 0.7% in 2013 and 1.5% in 2014. It notes that the recovery relies on private sector growth and will be insufficient to achieve Northern Ireland's economic ambitions without more support. It also recognizes risks to the recovery and calls for policy alignment with business priorities like addressing rising costs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Dokumen tersebut membahas tentang teknologi informasi dan komunikasi khususnya mengenai penggunaan perangkat lunak presentasi Microsoft PowerPoint. Terdapat penjelasan mengenai cara membuat tabel, grafik, dan diagram organisasi pada PowerPoint beserta contohnya.
Calex helps you managing corporate time. Simply select your important calendars from any source and let Calex combine them to one single sheet.
Have a look at http://calexapp.com
Northern Ireland PMI Slide Pack November 2012JPR NI
The document provides an analysis of the November 2012 Purchasing Managers' Index (PMI) survey results for Northern Ireland. The key findings from the survey are: 1) The private sector in Northern Ireland continued to contract in November, with the steepest decline in business activity, new orders, employment and export orders compared to other UK regions. 2) All private sectors in Northern Ireland, including manufacturing, services and construction, remained in contraction territory. 3) The pace of contraction in Northern Ireland's private sector has accelerated over the last 3 months and 12 months.
Experimenting with basic income in finlandDylan Matthews
The document summarizes Finland's plans to experiment with a basic income program. It discusses:
1) Prime Minister Juha Sipilä has mandated social experiments, including a basic income experiment, to reform social policy and reduce work disincentives and bureaucracy.
2) A research consortium led by Kela will design the experiment, which will run from 2017-2019 and be funded by €20 billion from the government.
3) The experiment will explore models of a full basic income, partial basic income, and negative income tax to determine costs and impacts on benefits and which options are possible.
The document contains 57 worksheets covering a variety of English grammar topics such as verb tenses, pronouns, passive voice, conditionals, and more. Each worksheet focuses on a specific grammar point and provides examples and exercises for students to practice. The worksheets range from basic topics like subject pronouns and the verb "to be" to more advanced topics such as reported speech, relative clauses, and perfect modals.
The Ulster Bank Northern Ireland PMI report for December 2012 showed:
1) Business activity in Northern Ireland's private sector declined for the twelfth consecutive month in November, with the rate of contraction remaining sharp.
2) New orders fell further during the month, though the rate of decline was little changed. Manufacturing was the only sector to report an increase in new business.
3) Backlogs of work continued to be depleted sharply as firms worked through outstanding business amid falling new orders. Employment reductions also continued but at a slower pace than the previous month.
4) Input costs rose further in November, though the rate of inflation eased slightly. Firms continued to lower their output prices despite rising
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The document discusses making accounting easier for not-for-profit organizations. It summarizes the professional experience and qualifications of an accounting professional who wants to focus on improving accounting infrastructure for not-for-profits. The professional has public and private accounting experience, will soon become a CPA, and grew up volunteering and working for not-for-profits.
Dokumen tersebut membahas tentang teknologi informasi dan komunikasi khususnya mengenai penggunaan perangkat lunak presentasi Microsoft PowerPoint. Terdapat penjelasan mengenai cara membuat tabel, grafik, dan diagram organisasi pada PowerPoint beserta contohnya.
NI Centre for Economic Policy Outlook Winter 2013JPR NI
The document discusses the economic recovery in Northern Ireland and forecasts modest GDP growth of 0.7% in 2013 and 1.5% in 2014. It notes that the recovery relies on private sector growth and will be insufficient to achieve Northern Ireland's economic ambitions without more support. It also recognizes risks to the recovery and calls for policy alignment with business priorities like addressing rising costs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Dokumen tersebut membahas tentang teknologi informasi dan komunikasi khususnya mengenai penggunaan perangkat lunak presentasi Microsoft PowerPoint. Terdapat penjelasan mengenai cara membuat tabel, grafik, dan diagram organisasi pada PowerPoint beserta contohnya.
Calex helps you managing corporate time. Simply select your important calendars from any source and let Calex combine them to one single sheet.
Have a look at http://calexapp.com
Northern Ireland PMI Slide Pack November 2012JPR NI
The document provides an analysis of the November 2012 Purchasing Managers' Index (PMI) survey results for Northern Ireland. The key findings from the survey are: 1) The private sector in Northern Ireland continued to contract in November, with the steepest decline in business activity, new orders, employment and export orders compared to other UK regions. 2) All private sectors in Northern Ireland, including manufacturing, services and construction, remained in contraction territory. 3) The pace of contraction in Northern Ireland's private sector has accelerated over the last 3 months and 12 months.
Experimenting with basic income in finlandDylan Matthews
The document summarizes Finland's plans to experiment with a basic income program. It discusses:
1) Prime Minister Juha Sipilä has mandated social experiments, including a basic income experiment, to reform social policy and reduce work disincentives and bureaucracy.
2) A research consortium led by Kela will design the experiment, which will run from 2017-2019 and be funded by €20 billion from the government.
3) The experiment will explore models of a full basic income, partial basic income, and negative income tax to determine costs and impacts on benefits and which options are possible.
The document contains 57 worksheets covering a variety of English grammar topics such as verb tenses, pronouns, passive voice, conditionals, and more. Each worksheet focuses on a specific grammar point and provides examples and exercises for students to practice. The worksheets range from basic topics like subject pronouns and the verb "to be" to more advanced topics such as reported speech, relative clauses, and perfect modals.
The Ulster Bank Northern Ireland PMI report for December 2012 showed:
1) Business activity in Northern Ireland's private sector declined for the twelfth consecutive month in November, with the rate of contraction remaining sharp.
2) New orders fell further during the month, though the rate of decline was little changed. Manufacturing was the only sector to report an increase in new business.
3) Backlogs of work continued to be depleted sharply as firms worked through outstanding business amid falling new orders. Employment reductions also continued but at a slower pace than the previous month.
4) Input costs rose further in November, though the rate of inflation eased slightly. Firms continued to lower their output prices despite rising
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
45. TRADITIONAL AGENCY
HIERARCHY
OFFICER RANKS OF
BRITISH ARMY
CEO
General
Managing Director
Lieutenant General
Practice Head
Major General
Director
Brigadier
Associate Director
Colonel
Account Director
Lieutenant Colonel
Senior Account Manager
Major
Account Manager
Captain
Senior Account Executive
Lieutenant
Account Executive
Second Lieutenant
Assistant Account Executive
Officer Cadet
Intern
46. G4: we must specialise
STRATEGISTS
Researcher
Planner
Analyst
Issue Expert
CATALYSTS
CREATORS
Executive Director
Director
Sr. Manager
Manager
Creative
Creative Technologist
Digital Designer
Producer
Writer
Copy writer
Developer (front & back)
Motion Editor
Content Editor
Associate
CONNECTORS
Media Buyer
Lobbyist
Media Specialist
Social Media Specialist
Community Manager