The Wizarding World of Harry Potter
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The document outlines a SWOT analysis and strategic communications plan for The Wizarding World of Harry Potter theme park. It identifies the park's key publics as Harry Potter fans, Orlando residents, and theme park enthusiasts. It then provides recommendations such as a soft opening, special contests, and increased media coverage to build awareness and engagement. The plan aims to help Universal measure the park's success and manage public perception through spokesperson appointment and consumer relations.
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Question 4
This document discusses the potential audience for a low-budget action film with a female-dominated cast set in South London. The primary audience would be 16-25 year old females in the UK who enjoy horror, action, thriller and comedy films. They typically decide what films to watch based on trailers and synopses, watch films with friends or alone, and use streaming services like Netflix. Due to the low budget, marketing would focus on social media to build buzz among young UK audiences.
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The document provides an analysis of the marketing strategy and success of the Harry Potter book series by J.K. Rowling. It discusses how Rowling created a compelling story with likeable characters in a magical world, appealing to both children and adults. This gave the series a competitive advantage with little competition in the children's book market at the time. The document also performs a SWOT analysis, identifying strengths like the unique story and appeal to multiple audiences, as well as opportunities like potential for film adaptations and merchandising. It discusses how Rowling and her publishers effectively marketed and promoted each new book in the series, contributing to the brand's massive commercial success on a global scale.
The wizarding world of Harry Potter
Harry Potter is a boy who attends Hogwarts School of Witchcraft and Wizardry and defeats Lord Voldemort. His two best friends are Hermione Granger and Ron Weasley, who help him destroy Voldemort's horcruxes. Other friends who help include Luna Lovegood, Neville Longbottom, and Ginny Weasley. Draco Malfoy is an enemy. Albus Dumbledore is the school headmaster and defeats the first horcrux. Voldemort splits his soul into seven horcruxes to gain immortality. The books were published between 1997-2007.
HARRY POTTER Theme Park
The Wizarding World of Harry Potter theme park opened at Universal Orlando Resort. It features rides like Dragon Challenge roller coaster and recreates iconic locations from the books and films like Hogwarts Castle. J.K. Rowling collaborated with Universal to help create the theme park, which includes rides like Harry Potter and the Forbidden Journey inside Hogwarts Castle. The grand opening celebration included fireworks displays over Hogwarts Castle and appearances by actors from the Harry Potter films.
Harry Potter Powerpoint
Harry Potter is the main character in the book series who lost his parents at a young age and was the only one to survive an attack by the dark wizard Voldemort. He is brought to Hogwarts School of Witchcraft and Wizardry at age 11, where he faces many challenges alongside his friends Ron and Hermione. The books follow Harry and his friends through their magical education at Hogwarts and their ongoing fight against the evil Lord Voldemort, who killed Harry's parents and is obsessed with eliminating Harry.
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The wizarding world of Harry Potter
Harry Potter is a boy who attends Hogwarts School of Witchcraft and Wizardry and defeats Lord Voldemort. His two best friends are Hermione Granger and Ron Weasley, who help him destroy Voldemort's horcruxes. Other friends who help include Luna Lovegood, Neville Longbottom, and Ginny Weasley. Draco Malfoy is an enemy. Albus Dumbledore is the school headmaster and defeats the first horcrux. Voldemort splits his soul into seven horcruxes to gain immortality. The books were published between 1997-2007.
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The Wizarding World of Harry Potter theme park opened at Universal Orlando Resort. It features rides like Dragon Challenge roller coaster and recreates iconic locations from the books and films like Hogwarts Castle. J.K. Rowling collaborated with Universal to help create the theme park, which includes rides like Harry Potter and the Forbidden Journey inside Hogwarts Castle. The grand opening celebration included fireworks displays over Hogwarts Castle and appearances by actors from the Harry Potter films.
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Harry Potter is the main character in the book series who lost his parents at a young age and was the only one to survive an attack by the dark wizard Voldemort. He is brought to Hogwarts School of Witchcraft and Wizardry at age 11, where he faces many challenges alongside his friends Ron and Hermione. The books follow Harry and his friends through their magical education at Hogwarts and their ongoing fight against the evil Lord Voldemort, who killed Harry's parents and is obsessed with eliminating Harry.
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Social media is a long putt, not a tap-in, and crafting a reasonable, sustainable, measurable strategic plan is critical to maintaining sanity and success.
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Post GFC social media and social commerce are the new global growth zones.
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The Wizarding World of Harry Potter
- 1. WELCOME to The Wizarding World of Harry Potter Conjured by: Ashley Coffey and Kelsey Dover
- 2. The Park
- 3. The Beginning NBC + UNIVERSAL Harry Potter
- 5. The Environment Economic Technological Social Competitive
- 6. The Timeline 2007: The Park Opens 2008: Announcements 2009: Retain Recognition 2010: Media Awareness
- 7. The Key Publics Harry Potter Fans Orlando Residents Theme Park Enthusiasts
- 8. The Spokesperson Tom Williams Harry Potter Fans Orlando Residents Theme -Park Enthusiasts
- 9. The Evaluation Universal’s Measurementof Success Impact/Output Objectives Media Coverage/ Relations
- 10. The Evaluation Cont. Enticing Surprises Consumer Relations Weakness Spokesperson Appointment
- 11. The Recommendations Soft Opening Special Contest More Media The Future
- 12. The Page Principals Tell the Truth Manage for Tomorrow Conduct Public Relations as if the Whole Company Realize a Company’s True Characteris Expressed by its People