Cloud computing has become the new normal. In today's session we will explore why customers are choosing to migrate 'all in' to AWS. We cover the benefits and best practice for migration. You will hear from our customers on the decision making process they followed before moving to AWS. This session will cover the key considerations in assessing the opportunity, building the business case, project plan, selecting the right migration strategy, and partner selection. Speaker: Paul Woodward, Account Manager, Amazon Web Services Featured Customer - Cromwell Property Gorup

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Paul Woodward, Account Manager
Amazon Web Services
Daniel Dickens, Chief Technology Officer
Cromwell Property Group
Why and How of Going “All In”
The Reasons, Benefits and Approach of Going All In on Cloud
Business

2. Agenda
• Let’s Define “All In”
• Why are Customers Choosing to go “All In”?
• Lets hear from Cromwell Property Group
• How Do You Get Started?
• What are the Common Elements Needed for Success?
• Conclusion

3. Lets Define “All In”

4. Defining “All In”
“The Migration of all the IT Systems and Applications that
are Required to Enable your Business, to a Cloud as a
Service Consumption Model”
Paul Woodward, Account Manager @ AWS

5. Stages of Adoption
Project
Scaling
Cloud First
Hybrid

6. Why Are Our Customers
Choosing “All In”?

7. Why Are Our Customers Choosing AWS
Building and Managing Cloud Since 2006
50+ Services to Support any Cloud Workload
History of Rapid, Customer-­driven Releases
12 Regions, 32 Availability Zones, 54 Edge Locations
51 Proactive Price Reductions to Date
Thousands of Partners;; 2,100+ Marketplace Products
Experience
Service Breadth & Depth
Pace of Innovation
Global Footprint
Pricing Philosophy
Ecosystem

8. Why You Should Choose “All In”
Standardisation Simplicity
Without Sacrificing Innovation

9. Security with “All In”
Alert and Monitor
AWS
CloudTrail
Amazon
CloudWatch
An Audit is an API Call Away

10. Value Analysts have shown AWS Creates Value
Source: IDC, Quantifying the Business Value of Amazon Web Services (May, 2015)

13. More Customers On Their Way…

14. Enterprise Customers

15. We are happy to report that in early January,
2016, after seven years of diligent effort, we
have finally completed our cloud migration and
shut down the last remaining data center bits
used by our streaming service!
Yury Izrailevsky
Vice President, Cloud and Platform Engineering
”
“
https://media.netflix.com/en/company-­blog/completing-­the-­netflix-­cloud-­migration

16. Daniel Dickens
Chief Technology Officer

17. Cromwell

18. Cromwell’s Environment
“Cloud First” and “All In”
Ø Production Workloads in AWS
Ø Highly Available Redundant Architecture
Ø Office 365 with External Archive and Continuity
Ø Multi Factor Authentication
Ø Further Contingency with Other Providers
Cloud-­First
Standard

19. Why Did We Go “All In” When We Did?
We had Several Drivers…
Ø Change in Strategic Direction
Ø End of the Datacenters Lifecycle
Ø Change is Coming…if Not Now, When?

20. Expected Benefits
Key benefits from “All In”
Ø Security, Scalability & Standardisation
Ø Creates Opportunity
Ø Future Proof

21. Security, Scalability and Standardisation
Ø Disaster Recovery / Business Continuity
Ø Highly Available Infrastructure
Ø Automated Data Protection
Ø Business Continuity
Ø Workload and Environment Scalability
Ø Standardised
Ø Repeatable Service Deployment

22. Creates Opportunity
Ø Blank Canvas
Ø Focus on Best Practice Outcomes
Ø Allowed us to Rethink Everything
Ø Risk Reduction
Ø Leverage Industry-­Leader Infrastructure and Service
Ø Reduce Impact of Site Outage
Ø Better Use of People Resources
Ø Less Overhead and More Tools
Have Greater Strategic Value to the Business

23. Future Proofing
Ø Perpetual Access to Latest Technology
Ø What is Around The Corner?
Ø Where Will the Skills Be?
Ø Attract and Retain Highly Skilled Talent

24. How Did We Do It??
Investigation August 2014
Implementation March 2015
Key Areas of Focus
Ø Built Capability
Ø Prepared the Business
Ø Defined the Approach
Consider Change Management for Best Results

25. Building Capability
Do you have the Skills and Experience?
Ø Engaged APN Partner
Ø Reach out to AWS

26. Preparing the Business
Ø Undertook Training and Skill Development
Ø Had a Change Management Plan
Ø Mobilise the User-­Base to work WITH the Team
Ø Prepared the Systems
Ø Consolidated MS SQL Workloads
Ø Mailbox Preparation/size was a Factor

27. Planning the Migration
Ø Took a Staged Approach
Ø Ensured Suitable Connectivity
Ø Planned each Application Migration

28. What Were The Results ?
ü Successful Project
ü No Impact to the Business Operations
ü Robust Security
ü Achieved Comprehensive Redundancy
ü Cost Model was Accurate

30. How Do You Get Started?

31. Cloud Adoption is a Journey and Every
Customer Journey is Unique…
Current State
High up-­front costs – high risk
Expensive to get and keep secure
Long time to value
Non-­value add capabilities
Not always business aligned
Desired State
Low up-­front costs & risk profile
Security and certification built in
Agility improving time to value
Focusing on core business
Enabler of the business
Knowing your Current State is Critical…
…Creating a Vision for the Future is Powerful

32. Executive
Sponsorship
Experiment
Educate Staff Implementing
Hybrid
Engage
Partners
Making it real
Migration Plan
Execution
Roadmap
Here’s What We See Along The Way…

33. CEO
Competitive Advantage
Save Money
CIO
Business Alignment
Move Faster, More Efficiency
CFO
Improved Cash Flow
Save Money
CMO
Respond to Market Changes
More Experimentation, Better Analytics
CISO Visibility, Auditability, Control
CRO
Get more Products to Market
Move Faster, More Efficiency
Priority AWS Value
Experience
Pace of Innovation
Service Depth & Breadth
Pricing Philosophy
Ecosystem
Global
Executive Sponsor – Align The Outcome

34. Experiment

35. Partner
Development
Managers
Sales
Account
Managers
Solution
Architects
Professional
Services
Business
Development
AWS Support
Engage AWS

36. Online Videos
and Labs
Instructor-­led
Courses
Business Decision Makers Technical Staff
AWS Essentials –
Business & Technical
Educate Staff

37. Technology Partners (ISVs)Systems Integrators
Engage Partners

38. AWS Marketplace
§ AWS Customers use 143 million
Hours a Month of Amazon EC2 for
AWS Marketplace Software Products
§ 35 Categories, and more than 2,500
Software Listings from over 875 ISVs
§ Launched Experience Marketplace
Program – Internally Deploy Software
from AWS Marketplace

39. Implementing Hybrid
On Premise
Integrated
Networking
Integrated
Identity
Integrated
Management Deployment Backups
Virtual Private
Cloud
Direct
Connect
Directory
Service
Identity
Federation
vCenter &
System Center
Plugins
AWS Config
AWS CloudTrail
OpsWorks
CodeDeploy
Storage
Gateway

40. Migration Plan
Lift & Shift
• Migrate
• Automate
Optimise
• Transition to as a Service
• Integrate Operations
Transform
• Decouple
• Micro Services

41. Plan
Design
Execution Roadmap
Identify Candidates
Technical Implementation
Test and QA
Operational Integration
Accelerate
Pilot
Migration
Feasibility Project Pilot Go Live

42. Conclusion

43. Why You Should Choose “All in”
and comes with innovation
Standardised
Simplicity

44. Executive
Sponsorship
Experiment
Educate Staff Implementing
Hybrid
Engage
Partners
Making it real
Migration Plan
Execution
Roadmap
Reach out to AWS
Each Journey is Unique

45. AWS Training & Certification
Intro Videos & Labs
Free videos and labs to
help you learn to work
with 30+ AWS services
– in minutes!
Training Classes
In-­person and online
courses to build
technical skills –
taught by accredited
AWS instructors
Online Labs
Practice working with
AWS services in live
environment –
Learn how related
services work
together
AWS Certification
Validate technical
skills and expertise –
identify qualified IT
talent or show you
are AWS cloud ready
Learn more: aws.amazon.com/training

46. Your Training Next Steps:
ü Visit the AWS Training & Certification pod to discuss your
training plan & AWS Summit training offer
ü Register & attend AWS instructor led training
ü Get Certified
AWS Certified? Visit the AWS Summit Certification Lounge to pick up your swag
Learn more: aws.amazon.com/training

47. Thank You!