This is a summary of what I think is the most important and insightful parts of the book. I can’t speak for anyone else and I strongly recommend you to read the book in order to fully grasp the concepts written here. My notes should only be seen as an addition that can be used to refresh your memory after you´ve read the book. Use the words in this summary as anchors to remember the vitals parts of the book.

1. ‫ﻧﻮ‬ ‫ﻛﺎﻣﻞ‬ ‫ﺫﻫﻦ‬
‫ﻣﻔﻬﻮﻣﻲ‬ ‫ﻋﺼﺮ‬ ‫ﺑﻪ‬ ‫ﺍﻃﻼﻋﺎﺗﻲ‬ ‫ﻋﺼﺮ‬ ‫ﺍﺯ‬ ‫ﮔﺬﺍﺭ‬
‫ﺍچ‬ ‫ﺩﻧﻴﻞ‬ ‫ﺍﺛﺮ‬.‫ﭘﻴﻨﻚ‬
‫ﺍﺳﺘﺎﺩ‬:‫ﺑﺎﺑﺎﻳﻲ‬ ‫ﺩﻛﺘﺮ‬ ‫ﺁﻗﺎﻱ‬ ‫ﺟﻨﺎﺏ‬
‫ﺩﺭﺱ‬:‫ﺟﻤﻌﻲ‬ ‫ﺍﺭﺗﺒﺎﻃﺎﺕ‬ ‫ﻣﻔﺎﻫﻴﻢ‬ ‫ﻭ‬ ‫ﻫﺎ‬ ‫ﻧﻈﺮﻳﻪ‬
‫ﺗﻨﻈﻴﻢ‬ ‫ﻭ‬ ‫ﺗﻬﻴﻪ‬:‫ﺍﻟﻌﺎﺑﺪﻳﻨﻲ‬ ‫ﺯﻳﻦ‬ ‫ﻣﺤﺪﺛﻪ‬
‫ﺑﻬﺎﺭ‬94

2. ‫ﻳﻜﻢ‬ ‫ﻓﺼﻞ‬:‫ﻣﻔﻬﻮﻣﻲ‬ ‫ﻋﺼﺮ‬
•‫ﺭﺍﺳﺖ‬ ‫ﻣﻐﺰ‬ ‫ﻇﻬﻮﺭ‬
•‫ﺧﻮﺩﻛﺎﺭﻱ‬ ،‫ﺁﺳﻴﺎ‬ ،‫ﻓﺮﺍﻭﺍﻧﻲ‬
•‫ﺑﺎﻻ‬ ‫ﺣﺲ‬ ،‫ﺑﺎﻻ‬ ‫ﻣﻔﻬﻮﻡ‬
‫ﺩﻭﻡ‬ ‫ﻓﺼﻞ‬:‫ﮔﺎﻧﻪ‬ ‫ﺷﺶ‬ ‫ﺣﻮﺍﺱ‬
•‫ﻃﺮﺍﺣﻲ‬
•‫ﺩﺍﺳﺘﺎﻥ‬
•‫ﻫﻤﻨﻮﺍﻳﻲ‬
•‫ﻫﻤﺪﻟﻲ‬
•‫ﺑﺎﺯﻱ‬
•‫ﻣﻌﻨﺎ‬

3. Chapter 1: Right brain rising

4. 1.‫ﺭﺍﺳـﺖ‬ ‫ﺳـﻤﺖ‬ ‫ﭼـﭗ‬ ‫ﻧﻴﻤﻜﺮﻩ‬
‫ﻧﻴﻤﻜﺮﻩ‬ ،‫ﻛﻨﺪ‬ ‫ﻣﻲ‬ ‫ﻛﻨﺘﺮﻝ‬ ‫ﺭﺍ‬ ‫ﺑﺪﻥ‬
‫ﻛﻨﺘﺮﻝ‬ ‫ﺭﺍ‬ ‫ﺑﺪﻥ‬ ‫ﭼﭗ‬ ‫ﺳﻤﺖ‬ ‫ﺭﺍﺳﺖ‬
‫ﻛﻨﺪ‬ ‫ﻣﻲ‬.
2.‫ﻛـﺎﺭ‬ ‫ﺗﺮﺗﻴﺒـﻲ‬ ‫ﭼـﭗ‬ ‫ﻧﻴﻤﻜﺮﻩ‬
‫ﻫﻤﺰﻣﺎﻥ‬ ‫ﺭﺍﺳﺖ‬ ‫ﻧﻴﻤﻜﺮﻩ‬ ،‫ﻛﻨﺪ‬ ‫ﻣﻲ‬
‫ﻛﻨﺪ‬ ‫ﻣﻲ‬ ‫ﻛﺎﺭ‬.
3.‫ﺗﺨﺼﺺ‬ ‫ﻣﺘﻦ‬ ‫ﺩﺭ‬ ‫ﭼﭗ‬ ‫ﻧﻴﻤﻜﺮﻩ‬
‫ﺯﻣﻴﻨـﻪ‬ ‫ﺩﺭ‬ ‫ﺭﺍﺳﺖ‬ ‫ﻧﻴﻤﻜﺮﻩ‬ ‫ﻭ‬ ‫ﺩﺍﺭﺩ‬
‫ﺩﺍﺭﺩ‬ ‫ﺗﺨﺼﺺ‬.
4.‫ﺭﺍ‬ ‫ـﺎﺕ‬‫ﺟﺰﺋﻴـ‬ ‫ـﭗ‬‫ﭼـ‬ ‫ـﺮﻩ‬‫ﻧﻴﻤﻜـ‬
‫ﺭﺍﺳـﺖ‬ ‫ﻧﻴﻤﻜﺮﻩ‬ ،‫ﻛﻨﺪ‬ ‫ﻣﻲ‬ ‫ﺗﺤﻠﻴﻞ‬
‫ـﺐ‬‫ـ‬‫ﺗﺮﻛﻴ‬ ‫ﺭﺍﻩ‬ ‫ﺍﺯ‬ ‫ﺭﺍ‬ ‫ـﻲ‬‫ـ‬‫ﻛﻠ‬ ‫ـﻮﻳﺮ‬‫ـ‬‫ﺗﺼ‬
‫ﺳﺎﺯﺩ‬ ‫ﻣﻲ‬.

5. Chapter 2:
Abundance
Asia
Automation

6. ‫ﻓﺮﺍﻭﺍﻧﻲ‬
‫ﺍﺳﺖ‬ ‫ﻛﺮﺩﻩ‬ ‫ﺛﺮﻭﺗﻤﻨﺪ‬ ‫ﺭﺍ‬ ‫ﻣﺎ‬ ‫ﭼﭗ‬ ‫ﻧﻴﻤﻜﺮﻩ‬.‫ﺍﺯ‬ ‫ﻟﺸـﮕﺮﻱ‬ ‫ﺑـﻪ‬ ‫ﻣﺠﻬـﺰ‬ ‫ﺍﻃﻼﻋـﺎﺗﻲ‬ ‫ﺍﻗﺘﺼﺎﺩ‬
‫ﻳﺎﻓﺘـﻪ‬ ‫ﺗﻮﺳـﻌﻪ‬ ‫ﺩﻧﻴـﺎﻱ‬ ‫ﺍﺯ‬ ‫ﺍﻱ‬ ‫ﻋﻤﺪﻩ‬ ‫ﺑﺨﺶ‬ ‫ﺩﺭ‬ ‫ﺭﺍ‬ ‫ﺯﻧﺪﮔﻲ‬ ‫ﺍﺯ‬ ‫ﺳﻄﺤﻲ‬ ، ‫ﺩﺍﻧﺶ‬ ‫ﻛﺎﺭﮔﺮﺍﻥ‬
‫ﺑﻮﺩ‬ ‫ﺗﺼﻮﺭ‬ ‫ﻏﻴﺮﻗﺎﺑﻞ‬ ‫ﻣﺎ‬ ‫ﺍﺟﺪﺍﺩ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻛﻪ‬ ‫ﻛﺮﺩﻩ‬ ‫ﺍﻳﺠﺎﺩ‬.
‫ﭼﭗ‬ ‫ﭘﻴﺮﻭﺯﻱ‬ ‫ﺧﻮﺩ‬ ‫ﺍﻣﺎ‬-‫ﺍﺳﺖ‬ ‫ﻛﺎﺳﺘﻪ‬ ‫ﺁﻥ‬ ‫ﺍﻫﻤﻴﺖ‬ ‫ﺍﺯ‬ ‫ﻫﺎﺩﻱ‬.‫ﻛـﺮﺩﻩ‬ ‫ﻓـﺮﺍﻫﻢ‬ ‫ﻛـﻪ‬ ‫ﺭﻓﺎﻫﻲ‬
‫ﺭﺍﺳﺖ‬ ‫ﺑﻴﺸﺘﺮ‬ ‫ﻭ‬ ‫ﺗﻌﻘﻠﻲ‬ ‫ﻛﻤﺘﺮ‬ ‫ﻫﺎﻱ‬ ‫ﺣﺴﺎﺳﻴﺖ‬ ‫ﺑﻪ‬ ‫ﺑﻴﺸﺘﺮﻱ‬ ‫ﺑﻬﺎﻱ‬-،‫ﺯﻳﺒﺎﻳﻲ‬ ‫ﻳﻌﻨﻲ‬ ‫ﻫﺎﺩﻱ‬
‫ﺍﺳﺖ‬ ‫ﺩﺍﺩﻩ‬ ‫ﺍﺣﺴﺎﺱ‬ ‫ﻭ‬ ‫ﻣﻌﻨﻮﻳﺖ‬.
‫ﻛـﺎﺭﻛﺮﺩﻱ‬ ‫ﻭ‬ ‫ﻣﻌﻘـﻮﻝ‬ ‫ﻗﻴﻤـﺖ‬ ‫ﺑـﺎ‬ ‫ﻣﺤﺼـﻮﻟﻲ‬ ‫ﻛﻪ‬ ‫ﻧﻴﺴﺖ‬ ‫ﻛﺎﻓﻲ‬ ‫ﺩﻳﮕﺮ‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﺖ‬ ‫ﺑﺮﺍﻱ‬
‫ﻛﻨﻨﺪ‬ ‫ﺧﻠﻖ‬ ‫ﻣﻨﺎﺳﺐ‬.‫ﺑﺎﺷﺪ‬ ‫ﻫﻢ‬ ‫ﭘﺮﻣﻌﻨﻲ‬ ‫ﻭ‬ ‫ﻓﺮﺩ‬ ‫ﺑﻪ‬ ‫ﻣﻨﺤﺼﺮ‬ ،‫ﺯﻳﺒﺎ‬ ‫ﺑﺎﻳﺪ‬ ‫ﻣﺤﺼﻮﻟﺸﺎﻥ‬.

7. ‫ﺁﺳﻴﺎ‬
‫ﭼﭗ‬ ‫ﺗﻜﺮﺍﺭﻱ‬ ‫ﻭ‬ ‫ﺷﺪﻩ‬ ‫ﺍﺳﺘﺎﻧﺪﺍﺭﺩ‬ ‫ﻛﺎﺭ‬ ‫ﺍﮔﺮ‬-‫ﻫـﺎﻱ‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﺍﺯ‬ ‫ﺑﺴﻴﺎﺭﻱ‬ ‫ﺍﻧﻮﺍﻉ‬ ‫ﭼﻮﻥ‬ ،‫ﻫﺎﺩﻱ‬
‫ﺑﺴـﻴﺎﺭ‬ ‫ﻫـﺎﻱ‬ ‫ﻫﺰﻳﻨـﻪ‬ ‫ﺑـﺎ‬ ‫ﺗﻮﺍﻥ‬ ‫ﻣﻲ‬ ‫ﺭﺍ‬ ‫ﻛﺎﻣﭙﻴﻮﺗﺮﻱ‬ ‫ﻧﻮﻳﺴﻲ‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﻭ‬ ‫ﺭﺍﺩﻳﻮﻟﻮژﻱ‬ ،‫ﻣﺎﻟﻲ‬
‫ﺭﻓﺖ‬ ‫ﺧﻮﺍﻫﺪ‬ ‫ﺁﻧﺠﺎ‬ ‫ﺑﻪ‬ ‫ﻛﺎﺭﻫﺎ‬ ‫ﺍﻳﻨﮕﻮﻧﻪ‬ ،‫ﺩﺍﺩ‬ ‫ﺍﻧﺠﺎﻡ‬ ‫ﺧﺎﺭﺝ‬ ‫ﺩﺭ‬ ‫ﻛﻤﺘﺮﻱ‬.
‫ﻫﻤـﺎﻥ‬ ‫ﺑﻪ‬ ‫ﺗﻮﺍﻧﻨﺪ‬ ‫ﻧﻤﻲ‬ ‫ﺧﺎﺭﺟﻲ‬ ‫ﻛﺎﺭﮔﺮﺍﻥ‬ ‫ﻛﻪ‬ ‫ﻛﻨﻨﺪ‬ ‫ﻛﺎﺭﻱ‬ ‫ﺑﺎﻳﺪ‬ ‫ﺍﻣﺮﻭﺯﻱ‬ ‫ﺩﺍﻧﺶ‬ ‫ﻛﺎﺭﮔﺮﺍﻥ‬
‫ﺩﻫﻨﺪ‬ ‫ﺍﻧﺠﺎﻡ‬ ‫ﻛﻤﺘﺮ‬ ‫ﻗﻴﻤﺖ‬ ‫ﺑﺎ‬ ‫ﻭ‬ ‫ﺧﻮﺑﻲ‬.‫ﺭﺍﺳـﺖ‬ ‫ﺗﻮﺍﻧﺎﻳﻴﻬﺎﻱ‬ ‫ﺑﺎﻳﺪ‬ ‫ﻳﻌﻨﻲ‬-‫ﺑﻜـﺎﺭ‬ ‫ﺭﺍ‬ ‫ﻫـﺎﺩﻱ‬
‫ﮔﻴﺮﻧﺪ‬.

8. ‫ﺧﻮﺩﻛﺎﺭﻱ‬
‫ﺷـﻮﻧﺪ‬ ‫ﻋﻀﻼﺕ‬ ‫ﺟﺎﻳﮕﺰﻳﻦ‬ ‫ﺗﻮﺍﻧﻨﺪ‬ ‫ﻣﻲ‬ ‫ﻛﻪ‬ ‫ﻛﺮﺩﻧﺪ‬ ‫ﺛﺎﺑﺖ‬ ‫ﮔﺬﺷﺘﻪ‬ ‫ﻗﺮﻥ‬ ‫ﺩﺭ‬ ‫ﻫﺎ‬ ‫ﻣﺎﺷﻴﻦ‬.‫ﺩﺭ‬
‫ﭼـﭗ‬ ‫ﻧﻴﻤﻜـﺮﻩ‬ ‫ﺟـﺎﻳﮕﺰﻳﻦ‬ ‫ﺗﻮﺍﻧﻨﺪ‬ ‫ﻣﻲ‬ ‫ﻛﻪ‬ ‫ﻛﻨﻨﺪ‬ ‫ﻣﻲ‬ ‫ﺛﺎﺑﺖ‬ ‫ﺟﺪﻳﺪ‬ ‫ﻓﻨﺎﻭﺭﻳﻬﺎﻱ‬ ‫ﻗﺮﻥ‬ ‫ﺍﻳﻦ‬
‫ﭼﭗ‬ ‫ﻫﺎﻱ‬ ‫ﺣﺮﻓﻪ‬ ،‫ﺧﻮﺩﻛﺎﺭﻱ‬ ‫ﻭ‬ ‫ﺷﻮﻧﺪ‬-‫ﭘﺰﺷـﻜﺎﻥ‬ ،‫ﻛﺎﻣﭙﻴﻮﺗﺮ‬ ‫ﻧﻮﻳﺴﺎﻥ‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﻣﺜﻞ‬ ‫ﻫﺎﺩﻱ‬
‫ﺗﻮﺍﻧﻨـﺪ‬ ‫ﻧﻤـﻲ‬ ‫ﻛﺎﻣﭙﻴﻮﺗﺮﻫﺎ‬ ‫ﻛﻪ‬ ‫ﻛﻨﻨﺪ‬ ‫ﺗﻘﻮﻳﺖ‬ ‫ﺭﺍ‬ ‫ﺍﺳﺘﻌﺪﺍﺩﻫﺎﻳﻲ‬ ‫ﻛﻪ‬ ‫ﺩﺍﺭﺩ‬ ‫ﻭﺍﻣﻲ‬ ‫ﺭﺍ‬ ‫ﻭﻛﻼ‬ ‫ﻭ‬
‫ﺩﻫﻨﺪ‬ ‫ﺍﻧﺠﺎﻡ‬ ‫ﺗﺮ‬ ‫ﺍﺭﺯﺍﻥ‬ ‫ﻭ‬ ‫ﺗﺮ‬ ‫ﺳﺮﻳﻊ‬ ،‫ﺑﻬﺘﺮ‬.

9. Chapter 3:
High concept
high touch

10. ‫ﺍﻭﻝ‬ ‫ﭘﺮﺩﻩ‬:‫ﺻﻨﻌﺘﻲ‬ ‫ﻋﺼﺮ‬
‫ﺍﺻﻠﻲ‬ ‫ﺷﺨﺼﻴﺖ‬:‫ﺍﻧﺒﻮﻩ‬ ‫ﺗﻮﻟﻴﺪ‬ ‫ﻛﺎﺭﮔﺮ‬
‫ﻣﺸﺨﺼﻪ‬:‫ﺷﺨﺼﻲ‬ ‫ﭘﺎﻳﺪﺍﺭﻱ‬ ‫ﻭ‬ ‫ﺟﺴﻤﺎﻧﻲ‬ ‫ﻗﺪﺭﺕ‬

11. ‫ﺩﻭﻡ‬ ‫ﭘﺮﺩﻩ‬:‫ﺍﻃﻼﻋﺎﺗﻲ‬ ‫ﻋﺼﺮ‬
‫ﺍﺻﻠﻲ‬ ‫ﺷﺨﺼﻴﺖ‬:‫ﺩﺍﻧﺶ‬ ‫ﻛﺎﺭﮔﺮ‬
‫ﻣﺸﺨﺼﻪ‬:‫ﭼﭗ‬ ‫ﺗﻔﻜﺮ‬ ‫ﺩﺭ‬ ‫ﻭﺭﺯﻳﺪﮔﻲ‬-‫ﻫﺎﺩﻱ‬

12. ‫ﺳﻮﻡ‬ ‫ﭘﺮﺩﻩ‬:‫ﻣﻔﻬﻮﻣﻲ‬ ‫ﻋﺼﺮ‬
‫ﺍﺻﻠﻲ‬ ‫ﺷﺨﺼﻴﺖ‬:‫ﻫﻤﺪﻝ‬ ‫ﻭ‬ ‫ﺁﻓﺮﻳﻨﻨﺪﻩ‬
‫ﻣﺸﺨﺼﻪ‬:‫ﺭﺍﺳﺖ‬ ‫ﺗﻔﻜﺮ‬ ‫ﺑﺮ‬ ‫ﺗﺴﻠﻂ‬-‫ﻫﺎﺩﻱ‬

13. ‫ﺍﻱ‬ ‫ﺟﺎﻣﻌﻪ‬ ‫ﺑﻪ‬ ‫ﻭ‬ ،‫ﻛﺎﺭﺧﺎﻧﻪ‬ ‫ﻛﺎﺭﮔﺮﺍﻥ‬ ‫ﺍﺯ‬ ‫ﺍﻱ‬ ‫ﺟﺎﻣﻌﻪ‬ ‫ﺑﻪ‬ ‫ﻛﺸﺎﻭﺭﺯﺍﻥ‬ ‫ﺍﺯ‬ ‫ﺍﻱ‬ ‫ﺟﺎﻣﻌﻪ‬ ‫ﺍﺯ‬ ‫ﻣﺎ‬
‫ﺟﺎﻣﻌﻪ‬ ‫ﺑﻪ‬ ‫ﺭﻭﻳﻢ‬ ‫ﻣﻲ‬ ‫ﭘﻴﺶ‬ ‫ﺩﻳﮕﺮ‬ ‫ﺑﺎﺭ‬ ‫ﺍﻛﻨﻮﻥ‬ ‫ﻭ‬ ‫ﺍﻳﻢ‬ ‫ﺭﻓﺘﻪ‬ ‫ﭘﻴﺶ‬ ‫ﺩﺍﻧﺶ‬ ‫ﻛﺎﺭﮔﺮﺍﻥ‬ ‫ﺍﺯ‬
‫ﻣﻌﻨﺎﺳﺎﺯﺍﻥ‬ ‫ﻭ‬ ‫ﺍﻟﮕﻮ‬ ‫ﺩﻫﻨﺪﮔﺎﻥ‬ ‫ﺗﺸﺨﻴﺺ‬ ‫ﺍﺯ‬ ‫ﻭ‬ ،‫ﻫﺎ‬ ‫ﻫﻤﺪﻝ‬ ‫ﻭ‬ ‫ﻫﺎ‬ ‫ﺁﻓﺮﻳﻨﻨﺪﻩ‬ ‫ﺍﺯ‬ ‫ﺍﻱ‬

14. ‫ﺑﺎﻻ‬ ‫ﻣﻔﻬﻮﻡ‬
‫ﻭ‬ ‫ﺍﻟﮕﻮﻫـﺎ‬ ‫ﺗﺸـﺨﻴﺺ‬ ،‫ﻋـﺎﻃﻔﻲ‬ ‫ﻭ‬ ‫ﻫﻨـﺮﻱ‬ ‫ﻫـﺎﻱ‬ ‫ﺯﻳﺒـﺎﻳﻲ‬ ‫ﺧﻠﻖ‬ ‫ﻫﺎﻱ‬ ‫ﺗﻮﺍﻧﺎﻳﻲ‬
‫ﻫﺎﻱ‬ ‫ﺍﻧﺪﻳﺸﻪ‬ ‫ﺗﺮﻛﻴﺐ‬ ‫ﻭ‬ ‫ﺍﺭﺿﺎﻛﻨﻨﺪﻩ‬ ‫ﺣﻜﺎﻳﺎﺗﻲ‬ ‫ﻱ‬ ‫ﻫﻨﺮﻣﻨﺪﺍﻧﻪ‬ ‫ﺳﺎﺧﺖ‬ ،‫ﻓﺮﺻﺘﻬﺎ‬
‫ﺑﺪﻳﻊ‬ ‫ﻧﻮﺁﻭﺭﻳﻬﺎﻱ‬ ‫ﺩﺭ‬ ‫ﻧﺎﻣﺮﺗﺒﻂ‬ ‫ﺑﻈﺎﻫﺮ‬
‫ﺑﺎﻻ‬ ‫ﺣﺲ‬
‫ﺷﺎﺩﻱ‬ ‫ﻳﺎﻓﺘﻦ‬ ،‫ﺍﻧﺴﺎﻧﻲ‬ ‫ﺭﻭﺍﺑﻂ‬ ‫ﻫﺎﻱ‬ ‫ﻇﺮﺍﻓﺖ‬ ‫ﺩﺭﻙ‬ ،‫ﻛﺮﺩﻥ‬ ‫ﻫﻤﺪﻟﻲ‬ ‫ﻫﺎﻱ‬ ‫ﺗﻮﺍﻧﺎﻳﻲ‬
‫ﺭﻭﺯﻣﺮﮔـﻲ‬ ‫ﻓﺮﺍﺳـﻮﻱ‬ ‫ﺑﻪ‬ ‫ﻳﺎﺯﻱ‬ ‫ﺩﺳﺖ‬ ‫ﻭ‬ ‫ﺩﻳﮕﺮﺍﻥ‬ ‫ﺩﺭ‬ ‫ﺁﻥ‬ ‫ﺑﺮﺍﻧﮕﻴﺨﺘﻦ‬ ‫ﻭ‬ ‫ﺧﻮﺩ‬ ‫ﺩﺭ‬
‫ﻣﻌﻨﺎ‬ ‫ﻭ‬ ‫ﻣﻘﺼﻮﺩ‬ ‫ﻃﻠﺐ‬ ‫ﺩﺭ‬

15. ‫ﺍﺣﺴﺎﺱ‬ ‫ﺿﺮﻳﺐ‬ ‫ﻭ‬ ‫ﻫﻮﺵ‬ ‫ﺿﺮﻳﺐ‬
‫ﻣﻬﺎﺭﺕ‬ ‫ﻭ‬ ‫ﺩﻟﺸﺎﺩﻱ‬ ،‫ﺗﺼﻮﺭ‬ ‫ﻗﻮﻩ‬ ‫ﻳﻌﻨﻲ‬
‫ﺍﺟﺘﻤﺎﻋﻲ‬
‫ﻣﺮﺍﻗﺒﺖ‬ ،‫ﻫﻤﺪﺭﺩﻱ‬ ‫ﻇﺮﻓﻴﺖ‬ ‫ﻳﻌﻨﻲ‬
‫ﺁﻭﺭﺩﻥ‬ ‫ﺷﻮﻕ‬ ‫ﺳﺮ‬ ‫ﻭ‬ ‫ﻛﺮﺩﻥ‬
‫ﻣﻌﻨﺎ‬ ‫ﻭ‬ ‫ﭘﻮﻝ‬
‫ﺛﺮﻭﺕ‬ ،‫ﺭﻓﺎﻩ‬ ‫ﻃﻠﺐ‬ ‫ﺩﻫﻪ‬ ‫ﭼﻨﺪ‬ ‫ﺍﺯ‬ ‫ﭘﺲ‬
‫ﺭﺳﺪ‬ ‫ﻣﻲ‬ ‫ﺑﻨﻈﺮ‬ ‫ﺟﺬﺍﺏ‬ ‫ﻛﻤﺘﺮ‬.
‫ﭘﻮﻝ‬ ،‫ﻣﻌﻨﺎ‬ ‫ﺟﺪﻳﺪ‬ ‫ﺩﻭﺭﺍﻥ‬ ‫ﺍﻳﻦ‬ ‫ﺩﺭ‬
‫ﺍﺳﺖ‬ ‫ﺟﺪﻳﺪ‬.

16. ‫ﺑﻜﻨﻴﻢ؟‬ ‫ﺑﺎﻳﺪ‬ ‫ﭼﻪ‬ ً‫ﺎ‬‫ﺩﻗﻴﻘ‬
‫ﻛﻪ‬ ‫ﺑﮕﻴﺮﻳﻢ‬ ‫ﺑﺮﻋﻬﺪﻩ‬ ‫ﺭﺍ‬ ‫ﻛﺎﺭﻱ‬ ‫ﺑﺎﻳﺪ‬:
•‫ﺩﻫﻨﺪ‬ ‫ﺍﻧﺠﺎﻡ‬ ‫ﺍﺭﺯﺍﻧﺘﺮ‬ ‫ﻧﺘﻮﺍﻧﻨﺪ‬ ‫ﺧﺎﺭﺟﻲ‬ ‫ﺩﺍﻧﺶ‬ ‫ﻛﺎﺭﮔﺮﺍﻥ‬.
•‫ﺩﻫﻨﺪ‬ ‫ﺍﻧﺠﺎﻡ‬ ‫ﺗﺮ‬ ‫ﺳﺮﻳﻊ‬ ‫ﻧﺘﻮﺍﻧﻨﺪ‬ ‫ﻛﺎﻣﭙﻴﻮﺗﺮﻫﺎ‬.
•‫ﻛﻨﺪ‬ ‫ﺍﺭﺿﺎ‬ ‫ﺭﺍ‬ ‫ﺭﻓﺎﻩ‬ ‫ﺩﻭﺭﺍﻥ‬ ‫ﻣﻌﻨﻮﻱ‬ ‫ﻭ‬ ‫ﻋﺎﻃﻔﻲ‬ ،‫ﺯﻳﺒﺎﺷﻨﺎﺧﺘﻲ‬ ‫ﻧﻴﺎﺯﻫﺎﻱ‬.
‫ﺩﻭﺭﺍﻥ‬ ‫ﺍﻳـﻦ‬ ‫ﺩﺭ‬ ‫ﻣﺸـﺨﺺ‬ ‫ﺑـﺎﻻﻱ‬ ‫ﺣـﺲ‬ ‫ﻭ‬ ‫ﺑﺎﻻ‬ ‫ﻣﻔﻬﻮﻡ‬ ‫ﺫﺍﺗﻲ‬ ‫ﺍﺳﺘﻌﺪﺍﺩ‬ ‫ﺷﺶ‬ ‫ﺩﺭ‬ ‫ﭘﺎﺳﺦ‬
‫ﺍﺳﺖ‬ ‫ﺟﺪﻳﺪ‬.

17. The six sense
Not just function but also design
Not just argument but also story
Not just focus but also symphony
Not just logic but also empathy
Not just seriousness but also play
Not just accumulation but also meaning

18. ‫ﻃﺮﺍﺣﻲ‬
‫ﺍﺳﺖ‬ ‫ﺷﺪﻩ‬ ‫ﺍﺿﺎﻓﻪ‬ ‫ﺁﻥ‬ ‫ﺑﻪ‬ ‫ﻣﻌﻨﺎﻳﻲ‬ ‫ﺍﻫﻤﻴﺖ‬ ‫ﻛﻪ‬ ‫ﺍﺳﺖ‬ ‫ﻋﻤﻠﻲ‬ ‫ﺳﻮﺩﻣﻨﺪﻱ‬ ‫ﻃﺮﺍﺣﻲ‬.
‫ﺑـﻪ‬ ‫ﺭﻗـﺎﺑﺘﻲ‬ ‫ﻣﺰﻳـﺖ‬ ‫ﻭ‬ ‫ﺍﺳـﺖ‬ ‫ﻣﺸـﻜﻞ‬ ‫ﺁﻥ‬ ‫ﻛـﺮﺩﻥ‬ ‫ﺧﻮﺩﻛﺎﺭ‬ ‫ﻳﺎ‬ ‫ﻛﺮﺩﻥ‬ ‫ﺳﻮﺭﺱ‬ ‫ﺁﻭﺕ‬
‫ﺑﺨﺸﺪ‬ ‫ﻣﻲ‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﺖ‬)‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﻛﺴﺐ‬ ‫ﻳﻌﻨﻲ‬ ‫ﻃﺮﺍﺣﻲ‬.(‫ﺑـﻪ‬ ‫ﺭﺍ‬ ‫ﺷﺎﻧﺲ‬ ‫ﺍﻳﻦ‬ ‫ﺧﻮﺏ‬ ‫ﻃﺮﺍﺣﻲ‬
‫ﺑﻴﻔﺰﺍﻳﻴﻢ‬ ‫ﺯﻧﺪﮔﻴﻤﺎﻥ‬ ‫ﺑﻪ‬ ‫ﺭﺍ‬ ‫ﺯﻳﺒﺎﻳﻲ‬ ‫ﻭ‬ ‫ﻣﻌﻨﺎ‬ ،‫ﻣﺴﺮﺕ‬ ‫ﻛﻪ‬ ‫ﺩﻫﺪ‬ ‫ﻣﻲ‬ ‫ﻣﺎ‬.

19. ‫ﻳﺎﺩﺩﺍﺷﺖ‬ ‫ﺩﻓﺘﺮ‬ ‫ﺩﺍﺷﺘﻦ‬ ‫ﻫﻤﺮﺍﻩ‬ ‫ﺑﻪ‬
‫ﺩﻫﺪ‬ ‫ﻣﻲ‬ ‫ﺁﺯﺍﺭﺗﺎﻥ‬ ‫ﺁﻧﭽﻪ‬ ‫ﺑﺮﺍﻱ‬
‫ﻛﻨﻴﺪ‬ ‫ﻓﻜﺮﻱ‬
‫ﺑﺨﻮﺍﻧﻴﺪ‬ ‫ﻃﺮﺍﺣﻲ‬ ‫ﻫﺎﻱ‬ ‫ﻣﺠﻠﻪ‬
‫ﻣﺸﺎﺭﻛﺖ‬ ‫ﺳﻮﻡ‬ ‫ﺻﻨﻌﺘﻲ‬ ‫ﺍﻧﻘﻼﺏ‬ ‫ﺩﺭ‬
‫ﻛﻨﻴﺪ‬ ‫ﺑﺎﺷﻴﺪ‬ ‫ﻃﺮﺍﺣﻲ‬ ‫ﻛﺎﺭﺁﮔﺎﻩ‬
‫ﺑﺎﺯﺩﻳﺪ‬ ‫ﻃﺮﺍﺣﻲ‬ ‫ﻣﻮﺯﻩ‬ ‫ﻳﻚ‬ ‫ﺍﺯ‬
‫ﻛﻨﻴﺪ‬
‫ﺑﺎﺷﻴﺪ‬ ‫ﭘﺴﻨﺪ‬ ‫ﻣﺸﻜﻞ‬

20. ‫ﺩﺍﺳﺘﺎﻥ‬
‫ﺍﺳﺖ‬ ‫ﻛﺮﺩﻥ‬ ‫ﻋﺎﻃﻔﻲ‬ ‫ﻭ‬ ‫ﻛﺮﺩﻥ‬ ‫ﺳﺎﺯﻱ‬ ‫ﺯﻣﻴﻨﻪ‬ ،‫ﻛﺮﺩﻥ‬ ‫ﺧﻼﺻﻪ‬ ‫ﺗﻮﺍﻧﺎﻳﻲ‬ ‫ﺩﺍﺳﺘﺎﻥ‬.‫ﻭﻗﺘـﻲ‬
‫ﻛـﻪ‬ ‫ﭼﻴـﺰﻱ‬ ،‫ﺍﺳـﺖ‬ ‫ﺩﺳﺘﺮﺱ‬ ‫ﺩﺭ‬ ‫ﺩﺭﻧﮓ‬ ‫ﺑﻲ‬ ‫ﻭ‬ ‫ﮔﺴﺘﺮﺩﻩ‬ ‫ﺍﻳﻨﭽﻨﻴﻦ‬ ‫ﺩﺭﺳﺖ‬ ‫ﺍﻃﻼﻋﺎﺕ‬
‫ﻋـﺎﻃﻔﻲ‬ ‫ﺗـﺄﺛﻴﺮ‬ ‫ﺑـﺎ‬ ‫ﺷﺎﻥ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﻭ‬ ‫ﺯﻣﻴﻨﻪ‬ ‫ﺩﺭ‬ ‫ﺁﻧﻬﺎ‬ ‫ﺩﺍﺩﻥ‬ ‫ﻗﺮﺍﺭ‬ ‫ﺗﻮﺍﻧﺎﻳﻲ‬ ،‫ﻳﺎﺑﺪ‬ ‫ﻣﻲ‬ ‫ﺍﺭﺯﺵ‬
‫ﺍﺳﺖ‬.‫ﺩﺭ‬ ‫ﺩﺍﺩﻥ‬ ‫ﻗـﺮﺍﺭ‬ ‫ﺑـﺎ‬ ‫ﺭﺍ‬ ‫ﭼﻴـﺰ‬ ‫ﻳـﻚ‬ ‫ﺍﺯ‬ ‫ﻣـﺎ‬ ‫ﻓﻬﻢ‬ ‫ﭼﻮﻥ‬ ‫ﺑﺎﻻﺳﺖ‬ ‫ﻣﻔﻬﻮﻡ‬ ‫ﺩﺍﺳﺘﺎﻥ‬
‫ﻛﻨﺪ‬ ‫ﻣﻲ‬ ‫ﺗﺮ‬ ‫ﺩﻗﻴﻖ‬ ‫ﺩﻳﮕﺮﻱ‬ ‫ﭼﻴﺰ‬ ‫ﻱ‬ ‫ﺯﻣﻴﻨﻪ‬.‫ﻫـﺎ‬ ‫ﺩﺍﺳﺘﺎﻥ‬ ‫ﭼﻮﻥ‬ ‫ﺑﺎﻻﺳﺖ‬ ‫ﺣﺲ‬ ‫ﺩﺍﺳﺘﺎﻥ‬
‫ﻫﺴﺘﻨﺪ‬ ‫ﻋﺎﻃﻔﻲ‬ ‫ﺷﺪﻳﺪ‬ ‫ﺗﺄﺛﻴﺮ‬ ‫ﺑﺎ‬ ‫ﻫﻤﺮﺍﻩ‬ ‫ﺍﻏﻠﺐ‬.

22. ‫ﺑﻨﻮﻳﺴﻴﺪ‬ ‫ﺩﺍﺳﺘﺎﻧﻚ‬
‫ﻧﺎﻡ‬ ‫ﺛﺒﺖ‬ ‫ﺩﺍﺳﺘﺎﻥ‬ ‫ﮔﺮﻭﻫﻬﺎﻱ‬ ‫ﺩﺭ‬
‫ﻛﻨﻴﺪ‬
»‫ﺩﺍﺳﺘﺎﻥ‬ ‫ﻳﻚ‬«‫ﻛﻨﻴﺪ‬ ‫ﺗﻬﻴﻪ‬ ‫ﺭﺍ‬
‫ﺑﻴﺎﻭﺭﻳﺪ‬ ‫ﺑﻴﺮﻭﻥ‬ ‫ﺭﺍ‬ ‫ﺻﻮﺕ‬ ‫ﺿﺒﻂ‬ ‫ﺳﺮﺍﻳﻲ‬ ‫ﺩﺍﺳﺘﺎﻥ‬ ‫ﻓﺴﺘﻴﻮﺍﻝ‬ ‫ﻳﻚ‬ ‫ﺍﺯ‬
‫ﻛﻨﻴﺪ‬ ‫ﺩﻳﺪﻥ‬
‫ﺑﭙﺮﺳﻴﺪ‬ ‫ﺧﻮﺩﺗﺎﻥ‬ ‫ﺍﺯ‬
‫ﺍﻧﺪ؟‬ ‫ﻛﻲ‬ ‫ﺍﻳﻨﻬﺎ‬
‫ﺁﻏﺎﺯﻳﻦ‬ ‫ﺳﻄﺮ‬ ‫ﺯﻣﻴﻨﻪ‬ ‫ﺑﺎﺯﮔﻮﻳﻲ‬

23. ‫ﻫﻤﻨﻮﺍﻳﻲ‬
‫ﺗﺤﻠﻴـﻞ‬ ‫ﺍﺳﺘﻌﺪﺍﺩ‬ ‫ﺁﻧﻜﻪ‬ ‫ﺍﺯ‬ ‫ﺑﻴﺶ‬ ‫ﻭ‬ ‫ﺍﺳﺖ‬ ‫ﻗﻄﻌﺎﺕ‬ ‫ﮔﺬﺍﺭﺩﻥ‬ ‫ﻫﻢ‬ ‫ﻛﻨﺎﺭ‬ ‫ﺗﻮﺍﻧﺎﻳﻲ‬ ‫ﻫﻤﻨﻮﺍﻳﻲ‬
‫ﺍﺳﺖ‬ ‫ﺗﺮﻛﻴﺐ‬ ‫ﺍﺳﺘﻌﺪﺍﺩ‬ ‫ﺑﺎﺷﺪ‬.‫ﻧـﺎﻣﺮﺑﻮﻁ‬ ً‫ﺍ‬‫ﻇـﺎﻫﺮ‬ ‫ﻫـﺎﻱ‬ ‫ﺭﺷـﺘﻪ‬ ‫ﺑـﻴﻦ‬ ‫ﺭﻭﺍﺑـﻂ‬ ‫ﺩﻳﺪﻥ‬.
‫ﺍﺯ‬ ‫ﺟﺪﻳﺪ‬ ‫ﭼﻴﺰﻱ‬ ‫ﺍﺧﺘﺮﺍﻉ‬ ‫ﻭ‬ ‫ﺧﺎﺹ‬ ‫ﻫﺎﻱ‬ ‫ﭘﺎﺳﺦ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﺍﺯ‬ ‫ﺑﻴﺶ‬ ،‫ﻛﻠﻲ‬ ‫ﺍﻟﮕﻮﻫﺎﻱ‬ ‫ﺗﺸﺨﻴﺺ‬
‫ﺷـﻮﻧﺪ‬ ‫ﻣﺮﺑـﻮﻁ‬ ‫ﻫـﻢ‬ ‫ﺑﻪ‬ ‫ﻧﻤﻴﺸﺪ‬ ‫ﺗﺼﻮﺭ‬ ‫ﻛﻪ‬ ‫ﻋﻨﺎﺻﺮﻱ‬ ‫ﺗﺮﻛﻴﺐ‬ ‫ﻃﺮﻳﻖ‬.‫ﻫـﺎﻱ‬ ‫ﻓﺮﺻـﺖ‬
‫ﻭﺟﻮﺩ‬ ‫ﺍﺳﺘﻌﺎﺭﻩ‬ ‫ﻱ‬ ‫ﺳﺎﺯﻧﺪﻩ‬ ‫ﻭ‬ ‫ﻧﻮﺁﻓﺮﻳﻦ‬ ،‫ﻣﺮﺯﺷﻜﻦ‬ ،‫ﻣﺮﺩﻡ‬ ‫ﺍﺯ‬ ‫ﮔﺮﻭﻩ‬ ‫ﺳﻪ‬ ‫ﺑﺮﺍﻱ‬ ‫ﺳﺮﺷﺎﺭﻱ‬
‫ﻛﻨﻨﺪ‬ ‫ﺩﺭﻙ‬ ‫ﺭﺍ‬ ‫ﺭﻭﺍﺑﻂ‬ ‫ﺍﻫﻤﻴﺖ‬ ‫ﺗﻮﺍﻧﻨﺪ‬ ‫ﻣﻲ‬ ‫ﻭﻗﺘﻲ‬ ‫ﺩﺍﺭﺩ‬.

24. ‫ﺩﻫﻴﺪ‬ ‫ﮔﻮﺵ‬ ‫ﺑﺰﺭگ‬ ‫ﻫﺎﻱ‬ ‫ﺳﻤﻔﻮﻧﻲ‬ ‫ﺑﻪ‬
‫ﺭﻭﺯﻧﺎﻣﻪ‬ ‫ﻫﺎﻱ‬ ‫ﺑﺎﺟﻪ‬ ‫ﺳﺮﺍﻍ‬
‫ﺑﺮﻭﻳﺪ‬ ‫ﻓﺮﻭﺷﻲ‬
‫ﻛﻨﻴﺪ‬ ‫ﺧﻠﻖ‬ ‫ﺑﺨﺶ‬ ‫ﺍﻟﻬﺎﻡ‬ ‫ﺻﻔﺤﻪ‬ ‫ﻳﻚ‬
‫ﻛﻨﻴﺪ‬ ‫ﺩﻧﺒﺎﻝ‬ ‫ﺭﺍ‬ ‫ﭘﻴﻮﻧﺪﻫﺎ‬ ‫ﺗﻬﻴﻪ‬ ‫ﺍﺳﺘﻌﺎﺭﻩ‬ ‫ﺑﺮﺍﻱ‬ ‫ﺭﻭﺯﺍﻧﻪ‬ ‫ﺩﻓﺘﺮ‬ ‫ﻳﻚ‬
‫ﻛﻨﻴﺪ‬
‫ﺑﻜﺸﻴﺪ‬ ‫ﻧﻘﺎﺷﻲ‬
‫ﺑﺪﺍﻧﻴﺪ‬ ‫ﻗﺪﺭ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩ‬ ‫ﺑﻮﺩﻥ‬ ‫ﺁﻣﺎﺗﻮﺭ‬

25. ‫ﻫﻤﺪﻟﻲ‬
‫ﻳـﺎﺑﻲ‬ ‫ﺩﺭﻭﻥ‬ ‫ﺑﮕﺬﺍﺭﻳـﺪ‬ ‫ﺩﻳﮕـﺮﻱ‬ ‫ﺟﺎﻱ‬ ‫ﺑﻪ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩﺗﺎﻥ‬ ‫ﻛﻪ‬ ‫ﺍﺳﺖ‬ ‫ﺍﻳﻦ‬ ‫ﺗﻮﺍﻧﺎﻳﻲ‬ ‫ﻫﻤﺪﻟﻲ‬
‫ﺩﺍﺭﺩ‬ ‫ﺍﺣﺴﺎﺳـﻲ‬ ‫ﭼﻪ‬ ‫ﺍﻭ‬ ‫ﻛﻪ‬ ‫ﻛﻨﻴﺪ‬.‫ﺑﻠﻜـﻪ‬ ‫ﻧﻴﺴـﺖ‬ ‫ﻏﻤﺨـﻮﺍﺭﻱ‬ ‫ﻭ‬ ‫ﺩﻟﺴـﻮﺯﻱ‬ ‫ﻫﻤـﺪﻟﻲ‬
‫ﭼـﻪ‬ ‫ﺑﻮﺩﻳﺪ‬ ‫ﻓﺮﺩ‬ ‫ﺁﻥ‬ ‫ﺍﮔﺮ‬ ‫ﻛﻪ‬ ‫ﺍﺳﺖ‬ ‫ﺍﻳﻦ‬ ‫ﺣﺲ‬ ،‫ﺍﺳﺖ‬ ‫ﺩﻳﮕﺮﻱ‬ ‫ﺑﺎ‬ ‫ﻫﻤﺮﺍﻩ‬ ،‫ﻛﺮﺩﻥ‬ ‫ﺍﺣﺴﺎﺱ‬
‫ﺩﺍﺷﺘﻴﺪ‬ ‫ﺍﺣﺴﺎﺳﻲ‬.‫ﺍﺭﺯﻳـﺎﺑﻲ‬ ‫ﻭ‬ ‫ﻋـﺎﻃﻔﻲ‬ ‫ﮔـﺮﻓﺘﻦ‬ ‫ﻓﺎﺻـﻠﻪ‬ ‫ﺩﺍﻧﺶ‬ ‫ﻛﺎﺭﮔﺮﺍﻥ‬ ‫ﻋﺼﺮ‬ ‫ﺩﺭ‬
‫ﻣﺎﻧﻨﺪ‬ ‫ﻛﻪ‬ ‫ﺷﺪ‬ ‫ﻣﻲ‬ ‫ﺷﻤﺮﺩﻩ‬ ‫ﺍﺭﺯﺵ‬ ‫ﺑﺎ‬ ‫ﻋﺎﻃﻔﻪ‬ ‫ﺑﻪ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺑﺪﻭﻥ‬ ‫ﮔﺮﻓﺘﻦ‬ ‫ﺗﺼﻤﻴﻢ‬ ‫ﻭ‬ ‫ﻭﺿﻌﻴﺖ‬
‫ﺭﻭﻳﻜـﺮﺩ‬ ‫ﭼﻨﻴﻦ‬ ‫ﻫﺎﻱ‬ ‫ﻣﺤﺪﻭﺩﻳﺖ‬ ‫ﻫﺎﺩﻱ‬ ‫ﭼﭗ‬ ‫ﺗﻔﻜﺮ‬ ‫ﻫﺎﻱ‬ ‫ﻣﺸﺨﺼﻪ‬ ‫ﺍﺯ‬ ‫ﺩﻳﮕﺮ‬ ‫ﺑﺴﻴﺎﺭﻱ‬
‫ﺑﺎﺷﺪ‬ ‫ﻣﻲ‬ ‫ﺩﺭﻙ‬ ‫ﻗﺎﺑﻞ‬ ‫ﺭﻓﺘﻪ‬ ‫ﺭﻓﺘﻪ‬ ‫ﺑﻌﺪﻱ‬ ‫ﺗﻚ‬.

26. ‫ﺑﺎﻳﺴﺘﻴﺪ‬ ‫ﮔﻮﺵ‬
‫ﻛﻨﻴﺪ‬ ‫ﻣﻄﺎﻟﻌﻪ‬ ‫ﺭﺍ‬ ‫ﺍﻛﻤﻦ‬ ‫ﻧﻈﺮﺍﺕ‬
‫ﻛﻨﻴﺪ‬ ‫ﺗﻬﻴﻪ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺍﻧﻲ‬ ‫ﺫﻫﻦ‬
‫ﺷﺮﻛﺖ‬ ‫ﻫﻨﺮﭘﻴﺸﮕﻲ‬ ‫ﻛﻼﺱ‬ ‫ﺩﺭ‬
‫ﻛﻨﻴﺪ‬ ‫ﻛﻨﻴﺪ‬ ‫ﻫﻤﺪﻟﻲ‬ ‫ﻛﺎﺭ‬ ‫ﺳﺮ‬ ‫ﺩﺭ‬
‫ﺷﻮﻳﺪ‬ ‫ﺩﺍﻭﻃﻠﺐ‬
‫ﺭﺍ‬ ‫ﺩﻳﮕﺮﺍﻥ‬ ‫ﺑﺎ‬ ‫ﻫﻤﺪﻟﻲ‬ ‫ﺳﺮﭼﺸﻤﻪ‬
‫ﻧﺒﻨﺪﻳﺪ‬

27. ‫ﺑﺎﺯﻱ‬
‫ﺍﺯ‬ ‫ﺑﺴﻴﺎﺭﻱ‬ ‫ﺗﻮﺍﻧﺪ‬ ‫ﻣﻲ‬ ‫ﺑﺎﺯﻱ‬ ‫ﺍﻧﺠﺎﻡ‬ ‫ﻛﻪ‬ ‫ﺩﻫﺪ‬ ‫ﻣﻲ‬ ‫ﻧﺸﺎﻥ‬ ‫ﺗﺤﻘﻴﻘﺎﺕ‬ ‫ﺍﺯ‬ ‫ﺭﺷﺪﻱ‬ ‫ﺑﻪ‬ ‫ﺭﻭ‬ ‫ﺍﻧﺒﻮﻩ‬
‫ﻛﻨـﺪ‬ ‫ﺗﻘﻮﻳﺖ‬ ‫ﺭﺍ‬ ‫ﻫﺴﺘﻨﺪ‬ ‫ﺣﻴﺎﺗﻲ‬ ‫ﻣﻔﻬﻮﻣﻲ‬ ‫ﻋﺼﺮ‬ ‫ﺩﺭ‬ ‫ﻛﻪ‬ ‫ﺭﺍ‬ ‫ﻫﺎﻳﻲ‬ ‫ﻣﻬﺎﺭﺕ‬.‫ﺍﺯ‬ ‫ﺑﺴـﻴﺎﺭﻱ‬
‫ﺍﺳﺖ‬ ‫ﻫﻤﻨﻮﺍﻳﻲ‬ ‫ﺫﺍﺗﻲ‬ ‫ﺍﺳﺘﻌﺪﺍﺩ‬ ‫ﻣﺸﺎﺑﻪ‬ ‫ﻭﻳﺪﺋﻮﻳﻲ‬ ‫ﺑﺎﺯﻱ‬ ‫ﻫﺎﻱ‬ ‫ﺟﻨﺒﻪ‬.،‫ﺭﻭﻧﺪﻫﺎ‬ ‫ﺗﺸﺨﻴﺺ‬
‫ﻛﻠﻲ‬ ‫ﺗﺼﻮﻳﺮ‬ ‫ﺑﻪ‬ ‫ﺑﺮﺩﻥ‬ ‫ﭘﻲ‬ ‫ﻭ‬ ،‫ﻫﺎ‬ ‫ﺍﺭﺗﺒﺎﻁ‬ ‫ﺍﺳﺘﻨﺘﺎﺝ‬.
‫ﺍﻧﺴـﺎﻥ‬ ‫ﺧـﺎﺹ‬ ‫ﻭ‬ ‫ﭘﻴﭽﻴﺪﻩ‬ ‫ﻫﻮﺷﻤﻨﺪﻱ‬ ‫ﺍﺯ‬ ‫ﺷﻜﻠﻲ‬ ‫ﻫﻢ‬ ‫ﺑﻮﺩﻥ‬ ‫ﺩﻟﺸﺎﺩ‬ ‫ﻭ‬ ‫ﺧﻨﺪﻩ‬ ،‫ﺷﻮﺧﻲ‬
‫ﺩﺭ‬ ‫ﺍﻱ‬ ‫ﻓﺰﺍﻳﻨـﺪﻩ‬ ‫ﺑﺼـﻮﺭﺕ‬ ‫ﻭ‬ ‫ﻛﻨﻨـﺪ‬ ‫ﺗﻘﻠﻴـﺪ‬ ‫ﺭﺍ‬ ‫ﺁﻥ‬ ‫ﺗﻮﺍﻧﻨﺪ‬ ‫ﻧﻤﻲ‬ ‫ﻛﺎﻣﭙﻴﻮﺗﺮﻫﺎ‬ ‫ﻛﻪ‬ ‫ﺍﺳﺖ‬
‫ﺷﻮﻧﺪ‬ ‫ﻣﻲ‬ ‫ﺍﺭﺯﺷﻤﻨﺪ‬ ‫ﺑﺎﻻ‬ ‫ﺣﺲ‬ ‫ﻭ‬ ‫ﺑﺎﻻ‬ ‫ﻣﻔﻬﻮﻡ‬ ‫ﺩﻧﻴﺎﻱ‬.

28. ‫ﺑﻴﺎﺯﻣﺎﻳﻴﺪ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩ‬ ‫ﻃﺒﻌﻲ‬ ‫ﺷﻮﺥ‬
‫ﻛﻨﻴﺪ‬ ‫ﭘﻴﺪﺍ‬ ‫ﺧﻨﺪﻩ‬ ‫ﺑﺎﺷﮕﺎﻩ‬ ‫ﻳﻚ‬
‫ﺑﻴﺎﻳﻴﺪ‬ ‫ﻛﻨﺎﺭ‬ ‫ﺑﺎﺯﻱ‬ ‫ﺑﺎ‬
‫ﻛﺎﺭﺗﻮﻥ‬ ‫ﻫﺎﻱ‬ ‫ﺯﻳﺮﻧﻮﻳﺲ‬ ‫ﺑﺎﺯﻱ‬ ‫ﺑﻪ‬
‫ﺑﭙﺮﺩﺍﺯﻳﺪ‬ ‫ﻛﻨﻴﺪ‬ ‫ﺑﺎﺯﻱ‬ ‫ﻧﻮﺁﻓﺮﻳﻨﻲ‬ ‫ﺑﺎ‬
‫ﺑﭙﺮﺍﺯﻳﺪ‬ ‫ﻣﻐﺰ‬ ‫ﺭﺍﺳﺖ‬ ‫ﻫﺎﻱ‬ ‫ﺑﺎﺯﻱ‬ ‫ﺑﻪ‬
‫ﺑﺎﺯﮔﺮﺩﻳﺪ‬ ‫ﻣﺪﺭﺳﻪ‬ ‫ﺑﻪ‬

29. ‫ﻣﻌﻨﺎ‬
‫ﺩﺭﻙ‬ ‫ﺑﻴﺸـﺘﺮ‬ ‫ﺑﻠﻜﻪ‬ ‫ﻧﻴﺴﺖ‬ ‫ﺩﺭﺩ‬ ‫ﺍﺯ‬ ‫ﺍﺟﺘﻨﺎﺏ‬ ‫ﻳﺎ‬ ‫ﻟﺬﺕ‬ ‫ﻛﺴﺐ‬ ‫ﺍﻧﺴﺎﻥ‬ ‫ﺍﺻﻠﻲ‬ ‫ﺩﻟﻤﺸﻐﻮﻟﻲ‬
‫ﺍﺳﺖ‬ ‫ﺯﻧﺪﮔﻲ‬ ‫ﺩﺭ‬ ‫ﻣﻌﻨﺎ‬.‫ﺩﺭ‬ ‫ﺗﺎﺭﻳﺨﻲ‬ ‫ﻧﻈﺮ‬ ‫ﺍﺯ‬ ‫ﻣﻌﻨﻮﻱ‬ ‫ﺧﻮﺍﺳﺖ‬ ‫ﺑﻪ‬ ‫ﻣﺎﺩﻱ‬ ‫ﺧﻮﺍﺳﺖ‬ ‫ﺍﺯ‬ ‫ﮔﺬﺍﺭ‬
‫ﺍﺳﺖ‬ ‫ﭘﻴﺸﺮﻓﺖ‬ ‫ﺣﺎﻝ‬ ‫ﺩﺭ‬ ‫ﺳﺎﺑﻘﻪ‬ ‫ﺑﻲ‬ ‫ﻣﻘﻴﺎﺳﻲ‬.‫ﻣﺎ‬ ‫ﺯﻧﺪﮔﻲ‬ ‫ﻭ‬ ‫ﻛﺎﺭ‬ ‫ﻣﺤﻮﺭﻱ‬ ‫ﺟﻨﺒﻪ‬ ‫ﺑﻪ‬ ‫ﻣﻌﻨﺎ‬
‫ﺍﺳﺖ‬ ‫ﺷﺪﻩ‬ ‫ﺗﺒﺪﻳﻞ‬.‫ﺫﻫﻨﻴﺖ‬ ‫ﻭ‬ ‫ﻋﻤﻠﻲ‬ ‫ﺷﻴﻮﻩ‬ ‫ﺩﻭ‬ ‫ﺑﺎ‬ ‫ﻣﻌﻨﺎ‬ ‫ﻛﺮﺩﻥ‬ ‫ﺩﻧﺒﺎﻝ‬-‫ﻣﻴﺴـﺮ‬ ‫ﻛﺎﻣـﻞ‬
‫ﺍﺳﺖ‬:‫ﺷﺎﺩﻱ‬ ‫ﮔﺮﻓﺘﻦ‬ ‫ﺟﺪﻱ‬ ‫ﻭ‬ ‫ﻣﻌﻨﻮﻳﺖ‬ ‫ﮔﺮﻓﺘﻦ‬ ‫ﺟﺪﻱ‬.

30. ‫ﺁﺯﻣﻮﻥ‬ ‫ﺩﺭ‬20-10‫ﻛﻨﻴﺪ‬ ‫ﺷﺮﻛﺖ‬
‫ﻛﻨﻴﺪ‬ ‫ﺗﺸﻜﺮ‬
‫ﻛﻨﻴﺪ‬ ‫ﺩﻳﺪﻥ‬ ‫ﻫﺰﺍﺭﺗﻮﻳﻲ‬ ‫ﺍﺯ‬
‫ﺑﺴﻨﺠﻴﺪ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩ‬ ‫ﺭﻭﺣﻴﻪ‬
‫ﺑﮕﺬﺍﺭﻳﺪ‬ ‫ﻛﻨﺎﺭ‬ ‫ﺭﺍ‬ ‫ﺍﻣﺎ‬
‫ﻛﻨﻴﺪ‬ ‫ﺗﻘﺪﻳﻢ‬ ‫ﺭﺍ‬ ‫ﻛﺎﺭﺗﺎﻥ‬
‫ﻛﻨﻴﺪ‬ ‫ﺗﺼﻮﺭ‬ ‫ﺳﺎﻟﮕﻲ‬ ‫ﻧﻮﺩ‬ ‫ﺩﺭ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩ‬

31. ‫ﺳﺨﻦ‬ ‫ﭘﺎﻳﺎﻥ‬
‫ﻫـﺎﻳﻲ‬ ‫ﺁﻥ‬ ‫ﻭ‬ ‫ﻛﻨـﺪ‬ ‫ﻣﻲ‬ ‫ﻃﻠﻮﻉ‬ ‫ﺩﺍﺭﺩ‬ ‫ﻣﻔﻬﻮﻣﻲ‬ ‫ﻋﺼﺮ‬ ‫ﻛﻪ‬ ‫ﺍﺳﺖ‬ ‫ﻭﺍﺿﺢ‬ ‫ﺩﻳﮕﺮ‬
‫ﻫـﺎﻱ‬ ‫ﺗﻮﺍﻧﺎﻳﻲ‬ ‫ﺑﺮ‬ ‫ﺑﺎﻳﺪ‬ ‫ﺩﻫﻨﺪ‬ ‫ﺣﻴﺎﺕ‬ ‫ﺍﺩﺍﻣﻪ‬ ‫ﺩﻭﺭﺍﻥ‬ ‫ﺍﻳﻦ‬ ‫ﺩﺭ‬ ‫ﺩﺍﺭﻧﺪ‬ ‫ﺍﻣﻴﺪ‬ ‫ﻛﻪ‬
‫ﺭﻭﺑـﺮﻭ‬ ‫ﺁﻥ‬ ‫ﻣﺨﺎﻃﺮﺍﺕ‬ ‫ﻭ‬ ‫ﻧﻮﻳﺪﻫﺎ‬ ‫ﺑﺎ‬ ‫ﻭ‬ ‫ﺷﻮﻧﺪ‬ ‫ﻣﺴﻠﻂ‬ ‫ﺑﺎﻻ‬ ‫ﺣﺲ‬ ‫ﻭ‬ ‫ﺑﺎﻻ‬ ‫ﻣﻔﻬﻮﻡ‬
‫ﺷﻮﻧﺪ‬.‫ﻛـﺎﻣﻼ‬ ‫ﺩﺍﺭﺩ‬ ‫ﺑﻬﻤـﺮﺍﻩ‬ ‫ﻛـﻪ‬ ‫ﻫـﺎﻳﻲ‬ ‫ﻓﺮﺻـﺖ‬ ‫ﺑـﺎ‬ ‫ﺟﺪﻳـﺪ‬ ‫ﻋﺼﺮ‬ ‫ﺍﻳﻦ‬
‫ﺩﺭ‬ ‫ﻛـﻪ‬ ‫ﺍﺳـﺖ‬ ‫ﻧﺎﻣﻬﺮﺑﺎﻥ‬ ‫ﭘﺎﻫﺎ‬ ‫ﻛﻨﺪﻱ‬ ‫ﻣﻮﺭﺩ‬ ‫ﺩﺭ‬ ‫ﻫﻤﺎﻧﻘﺪﺭ‬ ‫ﺍﻣﺎ‬ ،‫ﺩﺭﺧﺸﺪ‬ ‫ﻣﻲ‬
‫ﺧﺸﻚ‬ ‫ﺍﺫﻫﺎﻥ‬ ‫ﻣﻮﺭﺩ‬.‫ﺷﻤﺎﺳﺖ‬ ‫ﺑﺎ‬ ‫ﺍﻧﺘﺨﺎﺏ‬.

32. »‫ﻫﺴﺘﻴﻢ‬ ‫ﺍﻧﺴﺎﻧﻲ‬ ‫ﻣﺴﻴﺮﻱ‬ ‫ﺩﺭ‬ ‫ﻣﻌﻨﻮﻱ‬ ‫ﻣﻮﺟﻮﺩﻱ‬ ‫ﺑﻠﻜﻪ‬ ،‫ﻧﻴﺴﺘﻴﻢ‬ ‫ﻣﻌﻨﻮﻱ‬ ‫ﻣﺴﻴﺮﻱ‬ ‫ﺩﺭ‬ ‫ﻫﺎﻳﻲ‬ ‫ﺍﻧﺴﺎﻥ‬ ‫ﻣﺎ‬.«
‫ﺁﺭﺗﺮﺱ‬ ‫ﻟﻮﺭﻥ‬ ‫ﺩﻛﺘﺮ‬