What is Responsive Email Design (and what it is not), When to use Responsive Email (hint: when your prospect and conversion are mobile) and Why it is a tool in your B2B Marketing digital toolbox and not a one-size-fits-all approach.
David Raissipour - Mobile First is Always RightMassTLC
David Raissipour took the perspective that Mobile First is Always Right at the MassTLC Building Better Products: Software Development Summit. This presentation was set up as a debate so please do not view this as David's or Carbonite's real strategy.
Get Organized: Using Tech To Keep Things Simple and FindableAntoine RJ Wright
During the last 1/3 of the Getting Started Workshop by Tamara Bunte of Advanced Results, we talked Outlook and mobile specific technologies and methods for keeping information simple, findable, and reusable.
SharePoint, Office, and Outlook Integrations for AlfrescoZia Consulting
By allowing users to work with the tools they use today, we can address the "ECM Avoidance" issue. The presentation will review:
-Sharepoint Integration with Alfresco
-Office Integration with Alfresco
-Outlook Integration with Alfresco
Mobile testing - the releationship between tests, business goals and design c...Derk-Jan de Grood
On the 6th World congres on Software Quality I gave a presentation on mobile testing. It tells about the releationship between tests, business goals and design considerations.
The document provides information on new features from Marketo including No-Draft, Email Insights, and re-imagined email editing. No-Draft is a feature that allows updating snippets without drafting approved emails using that snippet. Email Insights will provide powerful analytics and exploration of historical email data. Re-imagined email editing will include starter responsive templates, a template picker, and new editor features, with a WYSIWYG editor planned.
Mainframe Development 2025: The Impossible JobCompuware
Next-generation mainframe developers will be responsible for the mainframe platform for the next 50 years. Yet most will not have the expertise required to care for the intellectual capital residing on their mainframes in the form of data, business logic and more. To address this critical challenge facing many IBM System z owners, Compuware has introduced Topaz, a new and highly innovative solution that empowers IT organizations to preserve and advance their mainframe investments. Elegant and simple in both design and usability, Topaz helps a new mainframe development workforce quickly master mainframe programs and data.
In this webcast, you'll see a demo of Topaz's powerful capabilities including:
Visualization of data relationships – understand and manage the data relationships across your enterprise with the Relationship Visualizer.
Editing data across platforms – browse and edit mainframe and non-mainframe data with the Enterprise Data Editor, a single intuitive user interface to manage Oracle, SQL Server, IMS, DB2 and other data types.
Simplified file transfers – drag and drop to move files and data using Host-to-Host copy.
Learn how Topaz can help both new and seasoned developers manipulate enterprise data and applications with greater agility, speed and confidence to make the most of their incredibly high-value mainframe intellectual property.
This document discusses several topics related to mobile apps and technology trends, including:
1. Practices for app stores, such as the percentage of apps available on both iOS and Android, common naming conventions, and icon usage.
2. Emerging technologies like iBeacon, which uses Bluetooth to provide location-based information, and new mobile operating systems challenging iOS and Android.
3. The rise of wearable devices like smartwatches and health trackers, as well as connected cars that integrate mobile phones and entertainment.
4. Fragmentation across platforms and devices is increasing as new models and technologies emerge.
David Raissipour - Mobile First is Always RightMassTLC
David Raissipour took the perspective that Mobile First is Always Right at the MassTLC Building Better Products: Software Development Summit. This presentation was set up as a debate so please do not view this as David's or Carbonite's real strategy.
Get Organized: Using Tech To Keep Things Simple and FindableAntoine RJ Wright
During the last 1/3 of the Getting Started Workshop by Tamara Bunte of Advanced Results, we talked Outlook and mobile specific technologies and methods for keeping information simple, findable, and reusable.
SharePoint, Office, and Outlook Integrations for AlfrescoZia Consulting
By allowing users to work with the tools they use today, we can address the "ECM Avoidance" issue. The presentation will review:
-Sharepoint Integration with Alfresco
-Office Integration with Alfresco
-Outlook Integration with Alfresco
Mobile testing - the releationship between tests, business goals and design c...Derk-Jan de Grood
On the 6th World congres on Software Quality I gave a presentation on mobile testing. It tells about the releationship between tests, business goals and design considerations.
The document provides information on new features from Marketo including No-Draft, Email Insights, and re-imagined email editing. No-Draft is a feature that allows updating snippets without drafting approved emails using that snippet. Email Insights will provide powerful analytics and exploration of historical email data. Re-imagined email editing will include starter responsive templates, a template picker, and new editor features, with a WYSIWYG editor planned.
Mainframe Development 2025: The Impossible JobCompuware
Next-generation mainframe developers will be responsible for the mainframe platform for the next 50 years. Yet most will not have the expertise required to care for the intellectual capital residing on their mainframes in the form of data, business logic and more. To address this critical challenge facing many IBM System z owners, Compuware has introduced Topaz, a new and highly innovative solution that empowers IT organizations to preserve and advance their mainframe investments. Elegant and simple in both design and usability, Topaz helps a new mainframe development workforce quickly master mainframe programs and data.
In this webcast, you'll see a demo of Topaz's powerful capabilities including:
Visualization of data relationships – understand and manage the data relationships across your enterprise with the Relationship Visualizer.
Editing data across platforms – browse and edit mainframe and non-mainframe data with the Enterprise Data Editor, a single intuitive user interface to manage Oracle, SQL Server, IMS, DB2 and other data types.
Simplified file transfers – drag and drop to move files and data using Host-to-Host copy.
Learn how Topaz can help both new and seasoned developers manipulate enterprise data and applications with greater agility, speed and confidence to make the most of their incredibly high-value mainframe intellectual property.
This document discusses several topics related to mobile apps and technology trends, including:
1. Practices for app stores, such as the percentage of apps available on both iOS and Android, common naming conventions, and icon usage.
2. Emerging technologies like iBeacon, which uses Bluetooth to provide location-based information, and new mobile operating systems challenging iOS and Android.
3. The rise of wearable devices like smartwatches and health trackers, as well as connected cars that integrate mobile phones and entertainment.
4. Fragmentation across platforms and devices is increasing as new models and technologies emerge.
State of Mobile UX webinar slide deck - Chandika Bhandari, Seattle AppLabTryMyUI
The document discusses the history and challenges of mobile app development. It notes that early mobile development faced issues like small screens and difficult input methods. The iPhone helped by standardizing controls and guidelines, but competition from Android and varied form factors now pose challenges. Properly testing apps across many devices is difficult and traditional usability testing is expensive. The document promotes TryMyUI as a more cost effective alternative that uses a demographically curated remote panel.
The document discusses designing mobile apps for enterprise use. It describes the enterprise mobile apps team at Genentech and some of the apps they have developed, including Site Explorer for finding locations on campus and Signal Me for conference room booking. It emphasizes designing for people by understanding user needs, designing for performance to optimize for mobile, and measuring engagement to understand what features users interact with most. Examples are given of analytics from the Peeps collaboration app that show high returning user rates and most common actions. The document advocates designing lightweight APIs and offline functionality to improve performance and usability.
3sixty Live Boston: Designing for the Mobile InboxLitmus
The document discusses designing emails for the mobile inbox. It provides statistics showing email is increasingly being opened on mobile devices. It then outlines three approaches to designing for mobile: mobile-aware, fluid layout, and responsive design. For each approach, it provides descriptions, examples, pros and cons. It also discusses considerations for images, text size and readability on small screens. The document highlights case studies showing increased engagement from responsive email design. It stresses testing designs across different devices and platforms.
The slide deck from the Parse Developer meetup in NYC Nov '13 and SF Dec '13. The purpose of the talk is to explain that modern app design is about making content forefront. When users have to think about our app, we've detracted from content. This talk suggests building a RESTful app to understand how content should be retrieved and using push notifications (when possible) to understand when content should be retrieved.
Diana Urban: Managing your school in the cloudeaquals
The document discusses managing a school using the cloud-based software easymate. Easymate is a full-service package designed specifically for language schools to provide fast, reliable answers to questions about student enrollment, finances, bookings, and classroom resources. It covers all administrative tasks through seven integrated modules and offers schools streamlined workflows, improved client service, and constant updates to meet evolving needs.
Stream upload and asynchronous job processing in large scale systemsZalo_app
This document discusses an asynchronous job processing system developed by VNG for Zalo. It allows for parallel stream uploads and background processing of large amounts of data. The key points are:
1. It uses a job server and distributed worker model to process jobs asynchronously in a reliable, scalable, and high performance manner.
2. Jobs are collected, then processed by workers and responded to. The system supports both single and batch jobs to efficiently handle large volumes of uploads.
3. It was implemented using C/C++ for high performance and includes features like load balancing, failover, recovery from failures, and a job state system to reliably process all jobs.
See the recording at http://looker.com/learn#ufh-i-225858450-driving-data-democracy-hadoop-amazon-redshift
The Hadoop ecosystem has improved markedly over the past few years. Moreover, MPP databases seem to slot in nicely as complementary tools to map-reduce batch jobs, in that they allow analytics teams to easily query massive structured data sets.
Rex Gibson, Manager of Data Engineering at Knewton and Scott Hoover, Data Scientist at Looker walk through how these pipelines work. They discuss:
- their technology and data stacks
- possible drawbacks to Hadoop + Redshift
- the merits and drawbacks associated with making data processing and querying more “democratic.”
Learn about Splunk MINT, which allows you to gain operational intelligence on the availability, performance, and usage of your mobile apps. You’ll learn how to instrument your mobile apps for operational insight, and how you can build the dashboards, alerts, and searches you need to gain real-time insight on your mobile apps.
VisualKPI: Operations, Monitoring KPIs, Alerts & Analytics.
Por Michael Saucer
CEO
Transapara
Descripción del sistema Visual KPI de Transpara sobre monitoreo de indicadores, alertas y analítica en materia de producción accesible desde dispositivos móviles.
How to make mobile convert - usertesting webinar with michael maceUserTesting
Watch the webinar: http://bit.ly/MakeMobileConvert
E-commerce conversion (the ability to move a customer from interest to purchase) is up to three times lower on mobile devices than on computers. As more and more users go mobile, that adds up to a huge potential drop in e-commerce sales.
UserTesting studies show that most of the problem is due to preventable design flaws in mobile websites and apps. So what can be done to increase mobile conversion?
In this presentation, we’ll go over:
The top three mobile conversion problems
How to solve these problems
Videos of real-world mobile tests that show the problems and solutions
Mac accounting software that's elegant and intuitiveXeroAccounting
Does your business use Macs and need easy-to-use but powerful accounting software? Find out how software that's elegant, intuitive and beautiful, makes business easier and more fun.
The Realities of B2B Social Media: Construction Case StudyDara Schulenberg
The document discusses establishing a new line of business (LOB) for JE Dunn in mission critical environments. It outlines challenges such as limited brand awareness and commitment to the market. It proposes using social media to develop the brand, raise awareness through industry channels, and generate leads. Key tactics include engaging strategic influencers on LinkedIn, Twitter, and Google+ as well as guest authoring. Metrics like share of voice, reach, and ROI will measure the strategy's success in addition to qualitative business interactions.
The document discusses how social media can mature from exploratory use to an effective lead generation engine. It outlines essential phases of social media integration like observation, preparation, participation and integration. It also presents a value chain model and discusses how to set goals, address potential roadblocks, and plan for success in using social media for business objectives like branding, awareness, and lead generation.
Dara Schulenberg is a digital strategist with extensive experience in persona development, information architecture, user experience, email marketing, social media, SEO, event marketing, and traditional marketing. She has strategic and tactical experience across web, search, social media, mobile, and local projects for corporations, non-profits, and agencies. Her portfolio includes projects focused on lead generation, customer service, and revenue growth.
This document outlines best practices for B2B social media at different stages of maturity. It discusses the growth of B2B social media and recommends establishing social listening and presence functions. Case studies show how social insights improved customer retention by 23% and increased referral traffic. The document also recommends engaging communities through content and social conversions. Case studies demonstrate increased lead generation and revenue from content strategies. Finally, it stresses the importance of dashboarding and integrating social strategies across the enterprise to become a social business.
The document discusses strategies for using social media as a lead generation tool with measurable ROI. It outlines essential phases of social media integration including defining value, participation, integration and metrics. It provides tips on setting goals, choosing appropriate platforms like LinkedIn and Twitter, tailoring messages for different audiences, and using tools to optimize participation.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
This document discusses strategies for successful mobile email marketing. It begins by outlining the growing mobile landscape, with over 50% of commercial emails now opened on mobile devices. It then covers differences in the mobile vs desktop email experience in terms of screen size, interface, and viewing environments. The document presents two approaches to mobile email design - mobile-aware and responsive design. It provides best practices for mobile email such as designing to a grid, appropriate text sizes, file size limits, and call-to-action buttons. The document stresses testing emails across devices and modifying designs and content to improve mobile usability and conversion.
Technology For Inside and Outside Sales - Workshop -CIPH Calgery, Regina Work...Brian Bluff
Description
Sales professionals know that technology has never offered more powerful tools. However, email, phone calls, appointments… often overpower even the most tech savvy sales person. Fortunately, for most of us the answer is in our hand – our smart phone, in the cloud, or on our desk – our computers. Websites, apps, and software are available and promise to solve all of our efficiency problems. But which ones are right for you?
This workshop contains a combination of theory and how to exercises that will teach attendees both the why and how-to of selling with technology in 2014. Attendees will be provided demo’s and discuss how these tools can be applied to improve your bottom line.
Topics Cover in this session include
• Understanding how customers source your products and services today
• How search engine marketing and social media can work together to generate leads
• Using the cloud to better manage your sales team and service your customers and prospects
• Technology tips to increase sales
State of Mobile UX webinar slide deck - Chandika Bhandari, Seattle AppLabTryMyUI
The document discusses the history and challenges of mobile app development. It notes that early mobile development faced issues like small screens and difficult input methods. The iPhone helped by standardizing controls and guidelines, but competition from Android and varied form factors now pose challenges. Properly testing apps across many devices is difficult and traditional usability testing is expensive. The document promotes TryMyUI as a more cost effective alternative that uses a demographically curated remote panel.
The document discusses designing mobile apps for enterprise use. It describes the enterprise mobile apps team at Genentech and some of the apps they have developed, including Site Explorer for finding locations on campus and Signal Me for conference room booking. It emphasizes designing for people by understanding user needs, designing for performance to optimize for mobile, and measuring engagement to understand what features users interact with most. Examples are given of analytics from the Peeps collaboration app that show high returning user rates and most common actions. The document advocates designing lightweight APIs and offline functionality to improve performance and usability.
3sixty Live Boston: Designing for the Mobile InboxLitmus
The document discusses designing emails for the mobile inbox. It provides statistics showing email is increasingly being opened on mobile devices. It then outlines three approaches to designing for mobile: mobile-aware, fluid layout, and responsive design. For each approach, it provides descriptions, examples, pros and cons. It also discusses considerations for images, text size and readability on small screens. The document highlights case studies showing increased engagement from responsive email design. It stresses testing designs across different devices and platforms.
The slide deck from the Parse Developer meetup in NYC Nov '13 and SF Dec '13. The purpose of the talk is to explain that modern app design is about making content forefront. When users have to think about our app, we've detracted from content. This talk suggests building a RESTful app to understand how content should be retrieved and using push notifications (when possible) to understand when content should be retrieved.
Diana Urban: Managing your school in the cloudeaquals
The document discusses managing a school using the cloud-based software easymate. Easymate is a full-service package designed specifically for language schools to provide fast, reliable answers to questions about student enrollment, finances, bookings, and classroom resources. It covers all administrative tasks through seven integrated modules and offers schools streamlined workflows, improved client service, and constant updates to meet evolving needs.
Stream upload and asynchronous job processing in large scale systemsZalo_app
This document discusses an asynchronous job processing system developed by VNG for Zalo. It allows for parallel stream uploads and background processing of large amounts of data. The key points are:
1. It uses a job server and distributed worker model to process jobs asynchronously in a reliable, scalable, and high performance manner.
2. Jobs are collected, then processed by workers and responded to. The system supports both single and batch jobs to efficiently handle large volumes of uploads.
3. It was implemented using C/C++ for high performance and includes features like load balancing, failover, recovery from failures, and a job state system to reliably process all jobs.
See the recording at http://looker.com/learn#ufh-i-225858450-driving-data-democracy-hadoop-amazon-redshift
The Hadoop ecosystem has improved markedly over the past few years. Moreover, MPP databases seem to slot in nicely as complementary tools to map-reduce batch jobs, in that they allow analytics teams to easily query massive structured data sets.
Rex Gibson, Manager of Data Engineering at Knewton and Scott Hoover, Data Scientist at Looker walk through how these pipelines work. They discuss:
- their technology and data stacks
- possible drawbacks to Hadoop + Redshift
- the merits and drawbacks associated with making data processing and querying more “democratic.”
Learn about Splunk MINT, which allows you to gain operational intelligence on the availability, performance, and usage of your mobile apps. You’ll learn how to instrument your mobile apps for operational insight, and how you can build the dashboards, alerts, and searches you need to gain real-time insight on your mobile apps.
VisualKPI: Operations, Monitoring KPIs, Alerts & Analytics.
Por Michael Saucer
CEO
Transapara
Descripción del sistema Visual KPI de Transpara sobre monitoreo de indicadores, alertas y analítica en materia de producción accesible desde dispositivos móviles.
How to make mobile convert - usertesting webinar with michael maceUserTesting
Watch the webinar: http://bit.ly/MakeMobileConvert
E-commerce conversion (the ability to move a customer from interest to purchase) is up to three times lower on mobile devices than on computers. As more and more users go mobile, that adds up to a huge potential drop in e-commerce sales.
UserTesting studies show that most of the problem is due to preventable design flaws in mobile websites and apps. So what can be done to increase mobile conversion?
In this presentation, we’ll go over:
The top three mobile conversion problems
How to solve these problems
Videos of real-world mobile tests that show the problems and solutions
Mac accounting software that's elegant and intuitiveXeroAccounting
Does your business use Macs and need easy-to-use but powerful accounting software? Find out how software that's elegant, intuitive and beautiful, makes business easier and more fun.
The Realities of B2B Social Media: Construction Case StudyDara Schulenberg
The document discusses establishing a new line of business (LOB) for JE Dunn in mission critical environments. It outlines challenges such as limited brand awareness and commitment to the market. It proposes using social media to develop the brand, raise awareness through industry channels, and generate leads. Key tactics include engaging strategic influencers on LinkedIn, Twitter, and Google+ as well as guest authoring. Metrics like share of voice, reach, and ROI will measure the strategy's success in addition to qualitative business interactions.
The document discusses how social media can mature from exploratory use to an effective lead generation engine. It outlines essential phases of social media integration like observation, preparation, participation and integration. It also presents a value chain model and discusses how to set goals, address potential roadblocks, and plan for success in using social media for business objectives like branding, awareness, and lead generation.
Dara Schulenberg is a digital strategist with extensive experience in persona development, information architecture, user experience, email marketing, social media, SEO, event marketing, and traditional marketing. She has strategic and tactical experience across web, search, social media, mobile, and local projects for corporations, non-profits, and agencies. Her portfolio includes projects focused on lead generation, customer service, and revenue growth.
This document outlines best practices for B2B social media at different stages of maturity. It discusses the growth of B2B social media and recommends establishing social listening and presence functions. Case studies show how social insights improved customer retention by 23% and increased referral traffic. The document also recommends engaging communities through content and social conversions. Case studies demonstrate increased lead generation and revenue from content strategies. Finally, it stresses the importance of dashboarding and integrating social strategies across the enterprise to become a social business.
The document discusses strategies for using social media as a lead generation tool with measurable ROI. It outlines essential phases of social media integration including defining value, participation, integration and metrics. It provides tips on setting goals, choosing appropriate platforms like LinkedIn and Twitter, tailoring messages for different audiences, and using tools to optimize participation.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
This document discusses strategies for successful mobile email marketing. It begins by outlining the growing mobile landscape, with over 50% of commercial emails now opened on mobile devices. It then covers differences in the mobile vs desktop email experience in terms of screen size, interface, and viewing environments. The document presents two approaches to mobile email design - mobile-aware and responsive design. It provides best practices for mobile email such as designing to a grid, appropriate text sizes, file size limits, and call-to-action buttons. The document stresses testing emails across devices and modifying designs and content to improve mobile usability and conversion.
Technology For Inside and Outside Sales - Workshop -CIPH Calgery, Regina Work...Brian Bluff
Description
Sales professionals know that technology has never offered more powerful tools. However, email, phone calls, appointments… often overpower even the most tech savvy sales person. Fortunately, for most of us the answer is in our hand – our smart phone, in the cloud, or on our desk – our computers. Websites, apps, and software are available and promise to solve all of our efficiency problems. But which ones are right for you?
This workshop contains a combination of theory and how to exercises that will teach attendees both the why and how-to of selling with technology in 2014. Attendees will be provided demo’s and discuss how these tools can be applied to improve your bottom line.
Topics Cover in this session include
• Understanding how customers source your products and services today
• How search engine marketing and social media can work together to generate leads
• Using the cloud to better manage your sales team and service your customers and prospects
• Technology tips to increase sales
This document discusses optimizing emails for mobile devices. It notes that up to 50% of email opens are now on mobile and mobile purchasing is most influenced by emails. It recommends that marketers monitor mobile open and engagement rates, review the customer journey, and define key performance indicators. The document then discusses responsive design for email, which allows content to resize and reflow for different screen sizes from a single email version. It provides examples and notes benefits like image resizing and removal of horizontal scrolling. Sources for further information are also included.
Mobile marketing is becoming a must for marketers. It is not just an app or a mobile site. Mobile is a new way for customers to consume your digital content.
Technology and Business Growth! - What Companies Need To KnowBrian Bluff
CIPH Winnipeg and Edmonton Industry Dinner - Speaker Brian Bluff:
The tools and processes needed to run a prospering and profitable business have changed and our work and personal lives are busier than ever. Brochures, phonebooks, and paper planners have been replaced with websites, search engines, and apps. Further, the development of strong and enduring relationships and networking opportunities can now be accomplished online through social media.
Certainly, technology offers many solutions to reduce cost and improve efficiency. But which solutions are right for you? Where do you start?
Topics Cover in this session include:
• What efficiencies do we need most,
• Email tips to save time,
• Apps to organize your life, and
• Using technology to increase sales and improve efficiency.
Tcf 335 Chapter 11 12 Email and Mobile 2014carleigh2000
The document discusses best practices for email marketing and mobile optimization. For email, it recommends sending emails between 6-7 AM when click rates are highest, using subscriptions with reminders, and testing emails. It also notes that spelling and meaning should be checked carefully in professional emails. For mobile, it states that websites must be optimized for mobile search engine optimization and use, with landing pages that are easy to read on phones. It also recommends building a separate mobile site or customizing an existing site for mobile dimensions and screens.
What is a mobile responsive email?
Stream:20 take a look at the considerations when optimising your email templates to be mobile responsive. Statistics show percentage of increased users viewing emails on a mobile device.
Have you optimised your email template to suit your demographic audience?
Contact <info@stream20.com> for more informartion
www.stream20.com
Email Strategy and Design for a Multiscreen WorldAlex Williams
Join some of the smartest thinkers in the mobile/multiscreen email marketing design arena. Together they will tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Among the specific topics will include the following:
- Learning the implications of each major screen size and device
- Determining what devices your subscriber base is using and how and where they are converting
- Discussing the different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
- Creating a consistent user experience across email and Web/landing pages
- Examples and key best practices
- Communicating with your designer and programmer
- Testing, learning, optimization and measurement/analysis
- Future trends and predictions
This presentation was given at Silverpop Amplify 2013 on May 16, 2013 by Alex Williams, Trendline Interactive & Justine Jordan, Litmus.
Mobile Email Design, Strategies, Workflow and Best PracticesLitmus
In this presentation, Justine Jordan and Alex Williams tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Topics include:
*The implications of each major screen size and device
*Determining what devices your subscriber base is using and how and where they are converting
*The different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
*Creating a consistent user experience across email and Web/landing pages
*Examples and key best practices
*Communicating with your designer and programmer
*Testing, learning, optimization and measurement/analysis
*Future trends and predictions
This deck provides concise User Experience strategies for designing effective emails for mobile and different screen widths. With growing number of mobile devices and the shift to mobile e-commerce, its more than necessary to optimize emails for mobile devices.
Digital Marketing in a Mobile First World. This isn't just Google's world, this is the environment that every SEO, site owner or webmaster needs to be focused on. Everything is moving to Mobile First
Strategies, Tactics and Design Tips for Mobile Email SuccessLitmus
It’s probably a safe bet that the percentage of your subscribers opening your emails on mobile devices is growing — and quite rapidly. Email marketers must account for the fact that we live in an always-connected world, where consumers are using their smartphones to manage their inbox while on the go. Ensure your emails don’t get lost in the mobile shuffle by getting the information you need to optimize your email program for its growing mobile subscriber base.
Topics discussed include how to identify your mobile audience, how to design your emails for optimum user experience across a variety of mobile devices, tips for increasing subscriber engagement with mobile-friendly content, and much more!
The document discusses how traditional media asset management (MAM) systems are outdated and no longer meet industry needs. It proposes that a new approach called a Media Logistics Platform (MLP) is needed, which uses microservices, cloud computing, and other modern technologies. An MLP would break applications into independent, interchangeable services. This would provide benefits like improved scalability, flexibility, and faster innovation. The document gives an example of how an MLP was implemented for a production company, allowing end-to-end workflow management and data continuity across different applications and teams. While challenges remain in fully adopting cloud-based systems, new standards and success stories indicate the industry is evolving toward this new media logistics approach.
"Building your mobile app: budget, planning and best practices!" by Philippe ...TheFamily
eople spend more and more time on their smartphone and so your users! Building an app can then to be a good idea to keep in touch with them but it’s a fully-fledge process. A multitude of features, designs, ergonomics, technologies and prices are possible… So where should you start?
During this 45min Workshop, Philippe Dumont will give you actionable advice on:
- Get your objectives right
- Build your Mobile App brief
- The right Budget for the right development
- The 4 phases of your development cycle
- Overview of mobile development technologies you can use
Philippe is CEO and co-founder of Azetone, a platform that allow to visually analyze, improve and personalize the Mobile User Experience. He previously co-founded MyFanGroup, a mobile and digital marketing agency after heading Marketing and Communications for Microsoft EMEA as General Manager and CMO from 2002 to 2009. He will give you all the tips to build the perfect app according to your budget ;)
Marrell Sanders gave an overview of Office 365 at the Oklahoma City SharePoint User Group meeting. Office 365 provides SharePoint, email, file sharing, online versions of Office apps, instant messaging and conferencing in the cloud. It saves organizations money on servers, licensing and staffing compared to an on-premise installation. However, administrators have less control over aspects like administration and upgrades compared to an on-premise system. Office 365 offers different plans for organizations of various sizes, with tradeoffs between features, support options and costs. Sanders addressed common concerns around security, development and the user experience of Office 365.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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2. The State of Mobile Email
• Significant
– Mobile Opens
– Commercial Opens
– Marketing Message Opens
• Accelerating
• Critical
3. • Device Hardware
• Operating System
• Email Client Software
Email Channel Complexity
Apple
39%
Samsung
22%
HTC
9%
Motorola
8%
LG
7%
Other
15%
Google
52%Apple
39%
BB
5%
Microsoft
3%
Symbian
1%
Other
0%
Apple iPhone
23%
Outlook
18%
Apple
iPad
11%
Apple
Mail
9%
Google
Android
8%
Yahoo Mail
6%
Outlook.com
6%
Gmail
4%
Windows Live
Mail
3%
Windows Mail
1%
Other
11%
+ +
4. • Know Your Audience
– Where and when they view email mail
• Understand the Business Objective
• Focus on a Single Activity
• No OSFA
Mobile Email Best Practice
6. • Audience and Conversion are Mobile
– Don’t overwork e-mail
– Transactional Messages
• Tradeoffs
– Speed
– Volume of info
• Examples
When Do I Use Responsive Email Design?
8. Final Thoughts
“Responsive design won't solve
bad email program design,
but it [can] bring a
well designed
program to life...”
~ Alex Williams
• No Singular Answer
• Guide Clients
• Define, Test, Refine
• Own the email ZMOT
….move on to deliverability and CRO
Mobile email rates: Significant27% - 42% open email on mobile 82% of smartphone users (smartphones are now 58% mobile market penetration)AcceleratingNumber of commercial emails opened on mobile will pass desktop opens by EOY41% of marketing email were opened on a mobile device in the second half of 2012, up from 36% from first half of the yearCriticalIf an email does not display correctly in mobile, 69.7% will delete it immediately90% access from both desktop and mobileSources:EconsultancyLitmus - Email Analytics, Jan 2013Google April, 2011Comscore March 2013 (http://www.comscore.com/Insights/Press_Releases/2013/5/comScore_Reports_March_2013_U.S._Smartphone_Subscriber_Market_Share)Knotice Bi Annual Report 2013Knotice February, 2013BlueHornet “Consumer Views of Email Marketing” 2012ExactTarget
DeviceEquipmentOperating SystemEmail Client Software…bottom line is building for all mobile devices = impossible (and expensive)
Best Practice: There is no OSFA, you have to define presumptive best, test and refinefor your clientSeeded in deep audience knowledge: when and where does your target get emailTied to business objectiveLaser focused on a single message to deliver and/or action to takeREDis not a mandate, but a suitable choice in certain circumstances. No matter what you may have heard, RED is not a cure all and is much more than just a budget and time consideration and while a sophisticated tool, even RED is not ‘best’ for every email. In fact, there are some situations where you should NOT use RED (e.g. gmail recipients).So how do you know when you should you choose RED aka adaptive, fluid, flexible, mobile-optimized or device-agnostic design? First we need to better understand what RED is.Transition to talk about what Responsive Design is and where it fits in the mobile continuum for email….
What is (and is not) Responsive Design?
Mobile email have an exaggerated need for focus. Frequently, clients push to keep adding more content, more conversions, more more more to emails. And, in the process they ‘get’ less and less. Not all are good candidates for RED…RED does make sense when your audience and your conversion are mobile =>transactionalTradeoffs: Speed and Volume of InformationAre content (and message) heavy emails good fits for responsive design?What about highly regulated industries such as finance, health care, legal?Lots of fine printNeed to include charts, complex visualsHow about rich technical media - especially critical gated content ?White papers, analyst reports, case studies…or even product catalogs or price sheetsFlash?How about CTAs of emailing someone?Let’s look as some client specific examples…
FunctionalClarity, specificity and mobile appropriatenessSimple CTAsDesignOne columnLimited imagesContentBrevity, precision (cite 40 character subject line)Hierarchy