We had to build an integrated communication campaign to generate awareness of the issue with an attempt to have the campaign serve as a an agent of change. We chose PTSD and came up with this campaign.
Ashford 3 Week 2 Instructor Guidance The Art of.docxdavezstarr61655
Ashford 3: Week 2 Instructor Guidance
The Art of the Interview and Reporting
Truly, interviewing is not a science; there is no absolute set of rules to follow from start to finish.
What your text and I set out to do is offer you some good advice. Once you gain more handson
experience, your preparation process and interviewing techniques can evolve according to your
personal preferences and style. Then, you will begin to master the interview in your own right!
The same goes for reporting a story all around.
The Big WHY
Consider the nature and point of your feature. Is your assignment for the purpose of an inspiring
community member series, or strictly a profile to shed light on an elected official? This will help
you come up with your news plug, or the newsworthiness of the story. Your audience needs to
know why this story matters to them at this particular time. And you need to know why you are
reporting it! A story without a sense of direction is not a story at all. Context is king!
More Than One Side to a Story (even Profiles)
In Week 1, the role of a journalist—to seek the truth—was impressed upon us. Do your
homework on the person you will be interviewing for the final paper. Present a comprehensive
profile, including the good and the bad; every relevant angle should be presented. In other words,
remember that you work in news and not in public relations. It’s likely the object of your profile
will only discuss the positive things he or she can hang their hat on. Put this in perspective, so
you do not simply prepare a PR piece. If the elected official you profile was involved in a
pertinent scandal or recently appeared in the headlines, you will lose credibility as a journalist by
not including that in your coverage.
If you are interested in seeing what I think is a great movie that also features the hard work that
goes into an indepth interview, I recommend watching Frost Nixon (2008), directed by Ron
Howard.
Know Your Medium
Depending on the particular medium of journalism you are reporting in, the interviewing
techniques change. In broadcast news, your tape recorder is replaced by a camera, so you need to
have an idea of video to propose. For the purposes of this class, we are reporting more for print
(let me know in advance if you prefer a broadcast medium such as television or news). A tape
recorder will be a valuable tool. You will not have to worry about jotting down every single
word; it will enable the natural flow of conversation and allow you to observe your subject.
Interviewing in the sequence of your prepared list of questions will also serve as a log later on,
so you will be able to find quotes more readily.
Think about what your profile is about in order to determine the ideal location to meet. If I am
interviewing a fire chief, I would try to set up an interview at the fire station. I will then be able
to share description in the article regarding the subject.
I am going to design a poster and also an info graphics campaign for Amnesty International's new slogan "Taking Injustice Personally".
I will be focusing on human rights and the death penalty, because there are whole issues going on about the topic related to human rights and also an Amnesty International campaign.
Target audience
18-25-year-olds who have heard of Amnesty International but do not understand what the organisation does, or how they can help.
The Top Admission Essay Writing Service. College Admissions Essay Workshop - 9 Types of Supplemental Essays .... Basics Of Admission Essay By Admission Essay Help Providers by Mtchell .... Custom Admission Essay Writing Services | Admissions essay, Writing .... Admission Essay Writing Services | Admissions essay, Essay writing .... Academic Admission Essay Writing Service. Rare College Admission Essay ~ Thatsnotus. Best grad school admission essay writing service; Graduate Essay .... College Admission Essay Writing Service - MyHomeworkWriters. College Admission Essay Writing Service Which will Assist you to .... Advantage of Admission Essay Writing Services. Seeking Admission Essay Writing Service for College Admission. Get amazing college admission essay sample to sharpen your writing from .... Admission Essay Writing Service
Ashford 3 Week 2 Instructor Guidance The Art of.docxdavezstarr61655
Ashford 3: Week 2 Instructor Guidance
The Art of the Interview and Reporting
Truly, interviewing is not a science; there is no absolute set of rules to follow from start to finish.
What your text and I set out to do is offer you some good advice. Once you gain more handson
experience, your preparation process and interviewing techniques can evolve according to your
personal preferences and style. Then, you will begin to master the interview in your own right!
The same goes for reporting a story all around.
The Big WHY
Consider the nature and point of your feature. Is your assignment for the purpose of an inspiring
community member series, or strictly a profile to shed light on an elected official? This will help
you come up with your news plug, or the newsworthiness of the story. Your audience needs to
know why this story matters to them at this particular time. And you need to know why you are
reporting it! A story without a sense of direction is not a story at all. Context is king!
More Than One Side to a Story (even Profiles)
In Week 1, the role of a journalist—to seek the truth—was impressed upon us. Do your
homework on the person you will be interviewing for the final paper. Present a comprehensive
profile, including the good and the bad; every relevant angle should be presented. In other words,
remember that you work in news and not in public relations. It’s likely the object of your profile
will only discuss the positive things he or she can hang their hat on. Put this in perspective, so
you do not simply prepare a PR piece. If the elected official you profile was involved in a
pertinent scandal or recently appeared in the headlines, you will lose credibility as a journalist by
not including that in your coverage.
If you are interested in seeing what I think is a great movie that also features the hard work that
goes into an indepth interview, I recommend watching Frost Nixon (2008), directed by Ron
Howard.
Know Your Medium
Depending on the particular medium of journalism you are reporting in, the interviewing
techniques change. In broadcast news, your tape recorder is replaced by a camera, so you need to
have an idea of video to propose. For the purposes of this class, we are reporting more for print
(let me know in advance if you prefer a broadcast medium such as television or news). A tape
recorder will be a valuable tool. You will not have to worry about jotting down every single
word; it will enable the natural flow of conversation and allow you to observe your subject.
Interviewing in the sequence of your prepared list of questions will also serve as a log later on,
so you will be able to find quotes more readily.
Think about what your profile is about in order to determine the ideal location to meet. If I am
interviewing a fire chief, I would try to set up an interview at the fire station. I will then be able
to share description in the article regarding the subject.
I am going to design a poster and also an info graphics campaign for Amnesty International's new slogan "Taking Injustice Personally".
I will be focusing on human rights and the death penalty, because there are whole issues going on about the topic related to human rights and also an Amnesty International campaign.
Target audience
18-25-year-olds who have heard of Amnesty International but do not understand what the organisation does, or how they can help.
The Top Admission Essay Writing Service. College Admissions Essay Workshop - 9 Types of Supplemental Essays .... Basics Of Admission Essay By Admission Essay Help Providers by Mtchell .... Custom Admission Essay Writing Services | Admissions essay, Writing .... Admission Essay Writing Services | Admissions essay, Essay writing .... Academic Admission Essay Writing Service. Rare College Admission Essay ~ Thatsnotus. Best grad school admission essay writing service; Graduate Essay .... College Admission Essay Writing Service - MyHomeworkWriters. College Admission Essay Writing Service Which will Assist you to .... Advantage of Admission Essay Writing Services. Seeking Admission Essay Writing Service for College Admission. Get amazing college admission essay sample to sharpen your writing from .... Admission Essay Writing Service
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
4. Creative Brief
OBJECTIVE: The goal of this campaign is to establish awareness of both the mental and physical impacts (PTSD) on service
members after they come back from their deployments.
STRATEGY: As a campaign, we want to say to our audience that they should not forget about what service members are going
through, because even if they are not overseas: they are still facing personal battles mentally and physically from
their terms of duty.
AUDIENCE: Beyond just the family members and close friends, we want to extend the awareness to people who might not
have personal connections to someone in the military. Despite this, the audience should care because the
Individuals’ personal sacrifices to protect our audience are what brought on his/her own battle afterwards. The
goal is for the audience to recognize that this could very well be their parent, sibling, friend, neighbor, etc. and
even though it might now be: it matters that they start to care about these service members.
CHANNELS: We will use a guerilla-marketing tactic to spread awareness across various platforms. Our outdoor campaign will
be conducted by creating awareness signs for yards. As well, we will use print and create a 30 second TV ad.
Additionally, we will have a 2-minute digital video and make digital info graphics.
TACTICS: The tone of this campaign is serious, but optimistic. Strength is an integral aspect of these men and women, along
with their battles, and should be incorporated in the campaign.
4
5. COMPETITION: Various programs, such as USO, American Red Cross, Operation Homefront, and others that centralize around
assistance to service members will be our primary competition. The brands mentioned above are leading
the genre because they have established prevalence and dominance over the past few decades. Their
name recognition gives them an advantage, but our mission is different because it focuses on the
awareness of these issues. Rather than solely focusing on the service members, we want to integrate
the unconnected individuals into this campaign.
Engagement: People will contribute and become involved by donating their time, putting forth effort to be courteous of
veterans (especially around specific things, such as Fourth of July. We want to bridge the gap between
people who want to help out, and people actually knowing how to help.
EXTENSIONS: People’s word of mouth will help provide a solid foundation of followers within the military community.
Overtime, we can host events for the service men and women after we raise money through donations.
LAUNCH: We are going to get to where we are capable of hosting events for the service members by launching a full-force,
integrated campaign throughout various media. We are not limiting our campaign to one specific platform, and
therefore will help gain recognition more quickly.
6. About the W.A.R Project
A recent study found veteran suicide rates to be as high as 8,000 individuals a year. This statistic correlates to
the widespread increase in cases of Post-Traumatic Stress Disorder (PTSD) overtaking the minds of veterans.
According to an additional study done by RAND Corporation, 20% of U.S. Iraqi/Afghanistan veterans have
PTSD and/or depression. However, 50% of these men and women who host this illness do not
seek assistance, and of those who seek treatment: only half claim they receive adequate
treatment for their PTSD. The Warrior Ailment Resilience (W.A.R.) Project was created to
spread awareness of this life threatening mental condition that has consumed
the minds of so many veterans. Through an integrated campaign, the W.A.R.
Project will use print, digital, guerilla marketing, a TV spot, as well
as outdoor advertising to help citizens outside the immediate
realm of service men and women’s lives to understand the
magnitude of PTSD. In addition, the W.A.R. Project will
host a firework-less Fourth of July event for
veterans to attend at various locations
around the United States, in order to
allow those who have served to
enjoy a holiday they fight
so hard to maintain
for all citizens.
THE
W.A.R.
Project
www.thewarproject.org
6
7. Print
Our campaign has multiple dimensions for print advertisements. In the initial phase of the print ad campaign,
we would use the soldier and the sunglasses ad as well as the rear view mirror ad to promote the idea of what
these soldiers have “seen” and still are seeing. Components of sight will cause us to intrigue our audience in the
ways we show how these veterans see things that aren’t there (or have episodes where they think something
is happening and it isn’t).
We will run our print ad campaigns in national magazines and newspapers due to the fact that this is such
a national issue, and holds no specific geographic region hostage individually. Print media that target both men
and women, such as TIME magazine, the Wall Street Journal, and the Washington Post will be our ideal platforms
to promote the campaign.
8. In the next phase, we will post a series of
campaigns where people are dressed in their
“everyday” outfits, but still have an aspect
of their service uniform. In this regard, we are
representing that their time in the service is
still an integral part of who they are, even if
they are going about their everyday life.
8
9. Once the W.A.R. Project establishes itself and name recognition,
we will phase in the ads similar to the one we have of the soldier
entering his home, stating, “The toughest battle begins at home.”
10. Guerilla Marketing
Around various cities, we will place guerilla
marketing efforts in order to establish a shock-factor
in the audience. We will create a cutout image of a soldier
sitting down on bus stop benches, with the phrases, “Take a look
through my eyes” and “Sit here” underneath. People may sit in the
spot of the soldier, and then be able to look across and see the pictures of
a burning car (in order to resemble something similar to what current soldiers
dear in Iraq and Afghanistan) as well as soldiers entering a jungle, like they did in
Vietnam. The logo and website are on both the bottom corner of the war scenes as well
as on the bus stop itself, so people will know where to go to receive more information.
10
13. Guerilla Marketing
With smart phones and all the various technology people use to access the internet so
quickly, we believe that they will search www.thewarproject.org almost immediately. Additionally,
we will create booths that people can walk into in various places that have 360° view of the
actual area they are currently in, however, with added scenarios. There will be images of snipers,
fires, explosions, etc. that will help indicate what a veteran with PTSD might have flashes of in
their own minds, while in these exact same places. In the booths, we will have information for
people to receive on the W.A.R. project and its initiatives.
14. Television
A man is in his office doing his work, he packs up his stuff and heads out the door. There is an invisible
line he crosses when he exits the office building, and he is suddenly in his military uniform - holding his gun
and is about to perform a “breach and clear” (when they enter the homes of a potential terrorist). When he
goes through the house’s door, he goes through another invisible line, and he is back in the parking lot of
his office about to enter his car. The screen will then fade to black and say, “The toughest battle begins at
home,” followed by our slogan: “Helping those who’ve seen so you don’t have to.” Another black screen will
appear with our logo, and our website underneath for people to visit.
Our Television spots will run during primetime on various networks that appeal to both
ideologies, such as: Fox, CNN, NBC, as well as CBS. We will run our ads twice during the week
(Monday and Wednesday) as well as on the weekends (Friday, Saturday and Sunday).
14
17. Additionally, we will create a 2 minute video about a soldier with PTSD. It
will be a mini documentary and just how PTSD has effected not only his life, but the
others around him. We would like others to get a look inside a soldiers mind and to understand
how big a problem PTSD is in our communities. We would follow him around and catch his PTSD
when it naturally happens and well as any other thoughts he has go through his head. At
the end, like the TV commercial., the tag line and logo would come up.
We plan to run this on online television outlets such as Hulu and CBS. We will launch
the video during PTSD awareness month and will use it as a learning experience for others.
We hope that both soldiers and the general public will watch it. We believe that it will help
soldiers who need help come forward, and other to be more aware and help out with the
cause.
For digital advertisements we decided to do a
series of info-graphics posted on social media as well
as create a website that is a resource for individuals to
learn more about PTSD.
18. Outdoor | Events
We decided to take a non traditional approach to
outdoor advertising in the form of yard signs. They would
be included in care-packages for families with returning
veterans or current veterans and promote PTSD awareness.
They would request other to be courteous of fire works and
other things that could set soldiers off.
We also decided to create an event for the soldiers
who can’t enjoy one of our countries most patriotic days,
the 4th of July. Fireworks set a lot of soldiers PTSD off, so
we created a Firework-less Fourth of July Event in Big Cities
around the country. We will host an event two days before
the actual Fourth of July, all soldiers will be invited, and it
will be a big party that honors the 4th, but doesn’t
set off fireworks.
18
19.
20. Kate Campbell & Nichole Wierschem
THE
W.A.R.
Project
THE
W.A.R.
Project
www.thewarproject.org