We hear the buzz all the time about content marketing, but what exactly does that mean and more importantly, how can we incorporate that into our business plan as busy real estate professionals. Have a content strategy is more important than ever before – especially if you are looking to build your business, generate leads and deepen your relationships with potential clients using social media. In this webinar, Katie Lance, CEO and Owner of Katie Lance Consulting and Chief Strategist for Inman News, along with Seth Price, Director of Sales and Marketing at Placester will cover everything you need to get your content marketing off the ground, including: Important steps for getting started with a content marketing strategy How content marketing works across different social platforms – and choosing what works best for your brand Step-by-step instructions on how to build and use an editorial calendar. What type of content works best and how to find it – daily, weekly and monthly

1. 800-728-8391
SET
YOUR
BRAND
ON
FIRE
WITH
CONTENT
MARKETING
Katie
Lance
&
Seth
Price
Saturday, March 16, 13

2. #BrandOnFire
Learn How to Ignite your Marketing
Efforts with Content Your Audience
Loves
PLUS:
HOW
TO
USE
AN
EDITORIAL
CALENDAR
Hosts
-­‐
Katie
Lance,
CEO
of
Katie
Lance
Consulting
@katielance
Seth
Price,
Dir
Sales
&
Marketing,
Placester
@sethstuff
Saturday, March 16, 13

3. Saturday, March 16, 13

4. Saturday, March 16, 13

5. Saturday, March 16, 13

6. Saturday, March 16, 13

7. Local
Real
Estate National
Real
Estate Local
and
community Personal
interests
Favorite
feature
of
a
Compare
home
School
holiday
Local
sports
listing
prices calendar
Story
of
a
past
client
Economy
news
Downtown
holiday
Favorite
pizza
joint
dates
Neighborhood
#1 Local
v.
National Best
place
to
get
a
Favorite
coffee
house
burger
Neighborhood
#2 Link
from
state
Why
___
is
a
great
Favorite
winery
association place
to
live
Neighborhood
#3 Link
from
NAR Elementary
school
Coolest
place
to
get
boundaries away
Neighborhood
#4 Link
from
Inman Story
of
a
relocation
Best
park
for
kids
or
client dogs
Local
market
stats Link
from
WSJ Story
of
giving
back Favorite
boutique
Home
improvement
Link
from
NY
Times Link
from
Patch.com Family
friendly
tips places
Saturday, March 16, 13

8. Saturday, March 16, 13

9. Saturday, March 16, 13

10. Saturday, March 16, 13

11. MY
"GO
TO"
APPS
FOR
CREATING
CONTENT
• Photography:
Instagram,
Camera+,
Snapseed,
PicFrame,
Over
• Video:
Ptch,
Videolicious,
Tout,
Vine
Saturday, March 16, 13

12. A
FEW
IMPORTANT
THINGS...
• Favorite
apps
for
curating
content:
Zite,
PulseNews,
Google
Currents,
Houzz,
Urban
Spoon
and
Yelp
• Send
content
to
Evernote
or
Instapaper
to
post
later
• Must
do:
set
up
Google
Alerts
for
your
cities
• Use
a
scheduling
tool:
HootSuite,
Sprout
Social
Saturday, March 16, 13

13. Saturday, March 16, 13

14. Saturday, March 16, 13

15. Saturday, March 16, 13

16. Saturday, March 16, 13

17. Saturday, March 16, 13

18. Saturday, March 16, 13

19. Saturday, March 16, 13

20. Saturday, March 16, 13

21. Saturday, March 16, 13

22. Saturday, March 16, 13

23. Saturday, March 16, 13

24. Saturday, March 16, 13

25. 800-728-8391
THANKS
FOR
JOINING
US!
Contact
Katie:
Facebook.com/KatieLanceConsulting
@katielance
Contact
Seth:
@sethstuff
@placester
Saturday, March 16, 13