The tuncan fertilisers
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- Tuncan fertiliser company manufactures cattle and boiler feed products with production based in Kanpur, UP and marketing office in Lucknow. - The company faced problems with foreign competition and decreasing government subsidies. It hired IIM Lucknow professors to analyze its marketing practices. - The professors found issues with the company's discriminatory payment systems between salespeople, arbitrary sales quota setting methods, and sales forecasting approaches. They recommended eliminating discrimination, using activity quotas, point of sale quotas, and sales forecasting based on territory potential to address these issues.
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Riskpro is an organization providing risk management consulting services across India through offices in major cities. It is managed by experienced professionals with over 200 years of cumulative experience. Riskpro aims to provide integrated risk management solutions to mid-large sized companies and be the preferred provider of governance, risk, and compliance solutions. It offers quality advisory services at competitive prices compared to large consulting firms. Riskpro's focus is on risk management and it has expertise across various industries and capabilities to take on large, complex projects.
Marketing risk advisory brochure 2013
Riskpro is an organization of risk management firms in India that provides services such as risk advisory, consulting, training and human capital management solutions. It has over 200 years of cumulative experience among its professionals. The document discusses Riskpro's value proposition as a quality yet affordable alternative to large consulting firms. It also outlines Riskpro's presence across India and provides an overview of the sales and marketing audit process it uses to improve business performance.
Marketing risk advisory brochure 2013
Riskpro is an organization providing risk management consulting services across India through offices in major cities. It is managed by experienced professionals with over 200 years of cumulative experience. Riskpro aims to provide integrated risk management solutions to mid-large sized companies and be the preferred provider of governance, risk, and compliance solutions. It offers quality advisory services at competitive prices compared to large consulting firms. Riskpro's focus is on risk management and it has expertise across various industries and capabilities to take on large, complex projects.
Marketing risk advisory brochure 2013
Riskpro is an organization providing risk management consulting services across India through offices in major cities. It is managed by experienced professionals with over 200 years of cumulative experience. Riskpro aims to provide integrated risk management solutions to mid-large sized companies and be the preferred provider of governance, risk, and compliance solutions. It offers quality advisory services at affordable rates compared to large consulting firms. Riskpro's focus is on risk management and it has expertise across various industries and capabilities to take on large, complex projects.
Summer tranning report marketing itc .pptx
This internship report summarizes Kapil Kumar's internship at ITC Limited. It provides background on ITC's history and operations in tobacco and non-tobacco businesses. The report then analyzes ITC's Engage brand's performance in the Agra market, finding its distribution and awareness to be less than competitors. It evaluates the market structure and distribution strategy, and assesses the effectiveness of promotions. Key findings indicate retailers receive low incentives and some salespeople behave inappropriately. The report concludes sales promotions are important to meet goals, and recommends increasing incentives, preferred partners, and meetings to improve performance against competitors.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
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4. Social Media Marketing (SMM)
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2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
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5. Promotion with less investment
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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The tuncan fertilisers
- 1. By V.R Asritha Reddy Nithin Avishek Nandi Ayush Satyam Singh Naren Raja
- 2. One of the leading fertiliser manufactures of India. Production plant is based in Kanpur, U.P. Marketing office is based in Lucknow. They covered most of the Haryana, U.P, and Punjab region. During the period of control regime they were permitted to market only in these areas, but post liberalization, the company marketed all over the country A brief introduction about the company
- 3. Sales quota is the target or goal assigned to sales unit (such as sales person, dealer, distributor, territory) to be achieved in a specific period of time. The objective of fixing sales quotas are: Motivating the sales force To bring in the right focus (products to be given importance) These form an important basis for feedback, evaluation of and reward for the performance of a sales unit Sales Quotas
- 4. Sales potential/forecast Average of past sale Executive judgement Judgement of salesman Methods for fixing sales quota
- 5. Based on the Tuncan fertiliser company which manufactured cattle and boiler feed products. Vice president(sales) Mr.Jacob Martin & Customer Intelligence head Mr.Devanandan Sukhla had different opinions about the quota system of the company The company was facing problems with the invasion of foreign players and government subsidies becoming low. The company was traditional and stubborn to changes To analyse their marketing practices, the company hired some professors of IIM Lucknow The group of professors found that the statistics showed differences in the payment system of the employees. Executive Summary
- 6. Three types of sales people in the company 1. The salespeople in the distinct territories and in non irrigated markets operate on a straight commission based model 2. The sales person serving in the irrigated area with a salary plus commission model 3. The new sales people with less than 3 years of work experience were getting a salary of Rs 12,000 and received annual increments
- 7. Discrimination among the employees of different hierarchical levels. The sales quota structure Arbitrary method of sales quota setting Sales forecasting method Issues
- 8. Activity quotas should be used Discrimination among employees needs to be eliminated Point of scale quota Sales forecasting needs to be done on the potential of the territory Company should focus on the long term goals Recommendations