different models applied by patanjali

1. Presented by -
DARSHILSHETH
AMIT PUROHIT
BANDITADAS
HORMAZ BHESANIA

2. SUCCESS STRATEGIES REVENUE CHART
Product
strategy
Brand
strategy
Timing Loyal
community
Reputation

3. Impressive growth rate in comparison to Fmcg.
Patanjali – the real game changer.
Patanjali fuelled the expansion of the country’s herbal
product market.
Fmcg companies aggressively launching natural
product.

4. STRATEGICLENSE
Power distance index
Individualism vs. collectivism
Uncertainty avoidance index
Masculinity vs. femininity
Long-term orientation vs. short-term orientation
Indulgence vs. restraint
Experience Lens - Rationality
LegitimacyInnovation
High
High
High
Low

5. o Baba Ramdev
o Aggressive pricing strategy
o Strong distribution channels
o Word of mouth publicity
o Strong patriotism
o E-Commerce
o Over dependency on Baba Ramdev
o Low no of manufacturing units
o The pricing strategy is not long term
o Sales of particular products are more
o Low margin to distributors
o Growth of organic sector
o Rural expansion
o Global market opportunity
o Tie ups
o Diversification opportunities
o Increasing competition
o Poor reap can affect the business
o Dependency on farmers
o Pricing war
o Low margins
o Negative word of mouth
THREATS (–)
STRENGTHS (+)
WEAKNESSES (–)
OPPORTUNITIES (+)