Despite the influx of social networks, messaging apps and mobile, owning a customer's email address remains a top priority for marketers. Claims of email dying as a channel have been overblown. With the advancement of lead nurturing, CRM based retargeting, and custom audience targeting, the value of customer emails continues to climb. According to research from GigaOm, "Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion and retention". So it's no surprise that we're seeing more and more popups across publishers, retailers and anyone else operating a website. At Privy, we power email list growth campaigns for over 20,000 marketers around the world. In this report, we looked at six months worth of data across 5,000 of our most active users to understand the trends, data, and best practices around email capture. In most cases, these findings are based off 100 Million data points. Our hope is that by publishing insights from this data, you can become a more effective marketer yourself.

1. The State of Email List Growth
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2. Webinar outline
30 minutes + Q&A
1. Privy 101
2. The Data – what works best?
3. Premium promo code for
attending
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Email. Email. Email

4. Simple, self serve list growth software
2. Privy syncs to ESP/CRM
1. Business Installs Privy
+ captures emails
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5. 20,000+ Businesses using Privy 5

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7. Campaign Content – Sign up 7

8. Campaign Content - Offer 8

9. Campaign Content – Enter to Win 9

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11. Tips for offers:
• Keep them broadly applicable to all
purchases
• Start with a small welcome offer ~15%
• Increase value of offer to amplify conversions
• Over time, consider product page specific
offers
• Abandoned cart offers
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12. Display types - Popup 12

13. Display types - Banner 13

14. Display types - Bar 14

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16. Campaign Triggers 16

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Tip: Use each in conjunction with one another

18. Timing 18

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20. Thoughts on timing:
• Consider multiple campaigns
• Welcome with tab after close + Exit campaign
Don’t stress too much.
Experiment to find the best result.
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21. Device Matters 21

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• Consider different designs + targeting settings for desktop/
mobile
• Weave that understanding into your email nurturing campaigns

23. Visitor Attributes 23

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• Treat new and repeat visitors differently
• Target campaigns by total sessions and page views on site
• “Personalization” really works…
• Value in multiple targeted campaigns, not just one generic popup

25. Special for attending today:
50% off your first month on any plan
Use code WEBINAR at checkout
Privy.com/pricing
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