The document discusses strategies for using social media to engage, recruit, and retain employees. It provides tips for companies such as starting conversations on social platforms, engaging with influencers to expand reach, developing referral programs, and monitoring industry news and discussions. Data shows that social recruiting leads to more hires and referrals. The strategies outlined aim to improve the candidate experience and employer brand on social media.
This document discusses the benefits of using various social media platforms for business purposes. It outlines that social media is less expensive than traditional marketing and allows businesses to connect with customers, meet other owners, run targeted ads, and reach a wider audience both locally and globally. It then provides statistics on monthly users and growth rates for major platforms like Facebook, Twitter, Instagram, Pinterest and LinkedIn. The rest of the document offers advice on effective strategies for each platform, including posting frequencies, using hashtags and questions, and showcasing photos. It concludes by recommending businesses first determine their goals and time commitment before selecting which social media platforms to use.
Walk This Way! Talk This Way! How Social Media is Being Used in DelawareLisa Flowers
The document discusses the Delaware Office of Highway Safety's use of social media and other methods to communicate about pedestrian safety issues. It outlines initiatives like a pedestrian survey, enforcement campaigns targeting high-risk areas, educational outreach to schools and communities, and partnerships with other states and organizations. The office aims to start conversations to increase awareness of pedestrian dangers and change behaviors through various media like social media, printed materials, and traditional advertising. The goal is to continue these discussions to improve education, enforcement, and infrastructure.
Creating Your Social Media Plan & Strategy_DTCC April 2015Lisa Flowers
Lisa Flowers presented a workshop on creating a social media plan and strategy. She outlined key steps including setting SMART goals, conducting an audit and SWOT analysis, deciding on top social media platforms, creating a content plan and editorial calendar. The presentation emphasized the importance of understanding audiences, curating and creating engaging content, and developing a sustainable long-term social media strategy.
Presented to human resource professionals and business owners in Delaware. The event was hosted by Delaware Department of Labor, Delaware Employer's Council, and Goodwill of Delaware.
Facebook for Business - Includes 10+ Bonus Tips!Lisa Flowers
This document outlines an agenda and presentation for a workshop on using Facebook for business. The presentation covers creating and optimizing a Facebook business page, developing engaging content, determining posting schedules, using images and ads, promoting the business on and offline through Facebook, using groups, and measuring success. It provides tips on content types, finding free images, using events, and creating a Facebook group. Metrics and tools for insights are also reviewed. The presentation aims to help businesses integrate Facebook into their overall marketing strategy.
This document summarizes a workshop on using Facebook for business. It covers setting up a Facebook page for a business, developing content for the page, promoting the page, using Facebook events, measuring success on Facebook, and next steps. The workshop also discusses using a private Facebook group to get support and providing a tip sheet for participants.
Learn the Basics of Pinterest and Instagram DTCC November 2015Lisa Flowers
The document outlines an agenda for a workshop on learning the basics of Pinterest and Instagram. It introduces the presenter Lisa Flowers and her experience in social media, marketing and public speaking. The workshop covers getting started on Pinterest and Instagram, how to navigate and use their features, and tips for using the platforms to engage audiences. Examples are provided of boards and pins on Pinterest and photos on Instagram. The document encourages participants to have fun using the platforms and cross-promoting across social media.
This document discusses the benefits of using various social media platforms for business purposes. It outlines that social media is less expensive than traditional marketing and allows businesses to connect with customers, meet other owners, run targeted ads, and reach a wider audience both locally and globally. It then provides statistics on monthly users and growth rates for major platforms like Facebook, Twitter, Instagram, Pinterest and LinkedIn. The rest of the document offers advice on effective strategies for each platform, including posting frequencies, using hashtags and questions, and showcasing photos. It concludes by recommending businesses first determine their goals and time commitment before selecting which social media platforms to use.
Walk This Way! Talk This Way! How Social Media is Being Used in DelawareLisa Flowers
The document discusses the Delaware Office of Highway Safety's use of social media and other methods to communicate about pedestrian safety issues. It outlines initiatives like a pedestrian survey, enforcement campaigns targeting high-risk areas, educational outreach to schools and communities, and partnerships with other states and organizations. The office aims to start conversations to increase awareness of pedestrian dangers and change behaviors through various media like social media, printed materials, and traditional advertising. The goal is to continue these discussions to improve education, enforcement, and infrastructure.
Creating Your Social Media Plan & Strategy_DTCC April 2015Lisa Flowers
Lisa Flowers presented a workshop on creating a social media plan and strategy. She outlined key steps including setting SMART goals, conducting an audit and SWOT analysis, deciding on top social media platforms, creating a content plan and editorial calendar. The presentation emphasized the importance of understanding audiences, curating and creating engaging content, and developing a sustainable long-term social media strategy.
Presented to human resource professionals and business owners in Delaware. The event was hosted by Delaware Department of Labor, Delaware Employer's Council, and Goodwill of Delaware.
Facebook for Business - Includes 10+ Bonus Tips!Lisa Flowers
This document outlines an agenda and presentation for a workshop on using Facebook for business. The presentation covers creating and optimizing a Facebook business page, developing engaging content, determining posting schedules, using images and ads, promoting the business on and offline through Facebook, using groups, and measuring success. It provides tips on content types, finding free images, using events, and creating a Facebook group. Metrics and tools for insights are also reviewed. The presentation aims to help businesses integrate Facebook into their overall marketing strategy.
This document summarizes a workshop on using Facebook for business. It covers setting up a Facebook page for a business, developing content for the page, promoting the page, using Facebook events, measuring success on Facebook, and next steps. The workshop also discusses using a private Facebook group to get support and providing a tip sheet for participants.
Learn the Basics of Pinterest and Instagram DTCC November 2015Lisa Flowers
The document outlines an agenda for a workshop on learning the basics of Pinterest and Instagram. It introduces the presenter Lisa Flowers and her experience in social media, marketing and public speaking. The workshop covers getting started on Pinterest and Instagram, how to navigate and use their features, and tips for using the platforms to engage audiences. Examples are provided of boards and pins on Pinterest and photos on Instagram. The document encourages participants to have fun using the platforms and cross-promoting across social media.
5 Content Marketing Best Practices That Can Help You RecruitGlassdoor
This document summarizes a webinar on content marketing best practices for recruiting. It discusses measuring recruitment marketing channels, developing candidate personas, planning content calendars, focusing messaging on candidates' needs rather than the company, and repurposing content. The webinar featured speakers from Glassdoor and Kforce who provided insights and examples on effectively using content to attract candidates in today's competitive landscape.
Boosting Social Ad Results with Audience Segmentation: Nowspeed and Hitachi D...Sharon Crost
Learn how to integrate social media advertising into your digital marketing portfolio, and boost results with some specific tips and tricks from Hitachi Data Systems. David Reske from Nowspeed and Sharon Crost from Hitachi Data Systems show you how in this presentation from ClickZ Live San Francisco #CZLSF
Social Media and the Disability Conversation: How to Use Social Media for Adv...Lisa Flowers
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The LinkeDUp Initiative: Developing a Strong Drury Network One Connection at ...chloemfoster
A Drury University initiative to create an actively engaged network of DU students, faculty, and alumni on LinkedIn.
Learn how to utilize the benefits of a Drury connection on LinkedIn.
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10 Tech Innovations That Will Revolutionize the SectorJulia Campbell
The nonprofit technology landscape moves so quickly, it’s hard to keep up.
Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission.
In this presentation, Julia Campbell will walk you through the current landscape and highlight some of the most prominent trends in #NPTECH. She will also detail 10 tech innovations that you can start using today that have the possibility to revolutionize the sector.
This document discusses using social media for job seeking and workforce development. It outlines goals for both job seekers and workforce boards in using social media. Key benefits include broadening networks, learning about job opportunities, and increasing awareness of services. The document provides guidance on setting up social media profiles, monitoring discussions, and maintaining a regular posting schedule to engage effectively. Top social media platforms for these purposes are identified as Facebook, LinkedIn, Twitter, and company blogs.
#DSRActive Series - The Digital DynamicSportXchange
The document provides an overview of a digital and social media workshop. It includes details about:
1. Housekeeping items for the workshop such as a survey, Twitter hashtag, and morning tea break.
2. A discussion on cyber safety and developing digital communications strategies and policies.
3. Biographies and presentations from several speakers on topics like the evolution of digital media, using analytics, developing a digital value proposition, and considerations for sports engaging with digital.
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The City of Las Vegas recently launched an employee advocacy program that offers a great example of how much impact your employees can have on amplifying your brand and offering value to your audience on social media. Since the program’s launch in April 2015, the city has seen:
- A 275% increase in overall brand awareness
- A 320% spike in total city stories shared by employees
- Employees using Bambu now share 10.9 city stories each month
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This document discusses using LinkedIn and social media for online sustainable recruitment strategies. It provides statistics on LinkedIn user demographics and usage by Fortune 100 companies. It then outlines specific LinkedIn tools recruiters can use like Recruiter, Business, Boolean search, job posts in groups, and advertising. The document advocates using these tools along with Facebook, Twitter, mobile apps and engaging all employees to leverage social networks and act as recruiters to source talent proactively.
Social media has fundamentally changed business communications and how businesses engage with customers. It is no longer about one-way communication but enabling two-way conversations between people. To succeed with social media, businesses must integrate it into their overall marketing strategy, engage authentically with customers, and measure the results of their social media efforts not just by numbers but also by business outcomes like sales and word of mouth. The case study of singer Clare Bowditch demonstrates how an individual can effectively use multiple social media platforms like Facebook, Myspace, and Twitter to engage with fans.
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What the Man of Steel Can Teach You About MobileBlackbaud
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This presentation was delivered in June 2017 to the Mandela Washington Fellowship for Young African Leaders (YALI) at University of Delaware. The purpose was to show how images can be very powerful when trying to convey a message. The presentation also showed how differently people view the same image.
Very few words are used since the focus was on images. All images were taken by me (unless noted) using my cell phone to show how easy it is to find great photos in your everyday life.
For more information on this fantastic program from the U.S. Department of State, go to:https://yali.state.gov/washington-fellowship/
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The nonprofit technology landscape moves so quickly, it’s hard to keep up.
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What Happens in Vegas: Reaching Citizens Through Employee AdvocacySprout Social
The City of Las Vegas recently launched an employee advocacy program that offers a great example of how much impact your employees can have on amplifying your brand and offering value to your audience on social media. Since the program’s launch in April 2015, the city has seen:
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The Social HR _ SHRM Delaware HR Conf 2016 _ Lisa Flowers
1. THE SOCIAL HR
Strategies to Engage, Recruit, & Retain
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
2. @LISALFLOWERS
• Marketing, communications, public relations, and public speaking – 25+ years
• Teaching, tutoring, and mentoring – 15+ years
• SHRM – Marketing Manager – 9+ years
• Social media and business coaching – 9+ years
• Lifelong learner, volunteer, and advocate
• Global - It all started with a tweet!
• Malaysia
• Nigeria
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
5. One connection led to many. A journey of online conversations brought to life – IN REAL LIFE.
#LISAINLAGOS
6. AN AMERICAN STRATEGIST IN NIGERIA
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
7. THE RESULTS
• New connections
• New opportunities
• New clients
• Stronger brand
• Influence
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
8. WHY SOCIAL?
• Can boost your employer brand/recruiting brand
• Can attract potential hires
• Candidates on social media expect the conversation
• Can improve the candidate experience
• Will solidify their decision to join your company
• Can build trust
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
11. 19 to 15,000 in 3 years
UPS saw hires from social recruitment
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
12. 846
• YOUR EMPLOYEES ARE POWERFUL!
• Collectively have more reach than your brand is
likely ever to have.
• Brand ambassadors
• ASK THEM!
SOCIAL CONNECTIONS (AVG.)
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
13. LISTENING AND MONITORING
• Google alerts
• Use for industry specific news – movers and shakers
• SmartBrief.com
• Keep abreast of what other companies are doing
• Facebook and LinkedIn groups
• Invaluable
• Influencers
• Sit, watch, and listen.
• Engage
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
14. ENGAGE, RECRUIT & RETAIN
• START the conversation
• Engage with influencers in your target industry
• Will multiply reach of your recruiting team’s messages
• Engage with a wider audience
• Recruit in segments previously unreachable
• Target top candidates
• Overall improvement on the effectiveness of your recruitment efforts
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
15. RECRUIT
• Research your ideal candidate on social media
• Don’t be afraid to approach them directly
• Don’t overlook your social staff
• Develop a social referral program
• Will engage existing staff
• Will drive more employee referrals
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
23. LINKEDIN
• Social recruiting giant
• You AND your company should be listed
• LinkedIn groups
• Join
• Start
• Thought leader
• Social company
• A great way to start conversations with potential candidates!
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
24. LINKEDIN
• “Open Candidate”
• The feature acts like an on-off switch that members can access for free within the
“Preferences” tab on the Jobs home page.
• Companies need a “Recruiter” subscription to view users’ status.
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
25. LINKEDIN’S OPEN CANDIDATE
• Lets users secretly indicate to recruiters that they’re interested in new job opps
• Can privately share details about the types of roles they’d consider.
• Users can also share preferences such as desired job title, location and company size
• Kept private from professionals’ current employer.
• LinkedIn said users who opt-in to the new tool are twice as likely to respond to a message from
a recruiter than the average LinkedIn member.
• The new tool should help recruiters find interested candidates more quickly and spend more efficiently
on LinkedIn “InMail” messages to workers. And for users who opt-in, the tool should help make
messages from recruiters more relevant. The feature begins launching on Thursday in the U.S., U.K.,
Canada and Australia, and LinkedIn said it plans to roll out the feature globally soon. LinkedIn has about
450 million users and currently lists more than 6 million jobs.
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
41. REFLIK AND TECHCRUNCH DISRUPT CONFERENCE
• Reflik – A startup recruiting company located in New Jersey
• Target audience
• Millennial, coding-minded attendees at TechCrunch Disrupt Conference in San
Francisco
• Unable to afford to make the 2,900-mile journey to attend
• Event held at Pier 4 and costs $3,000 to attend per person
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
42. SOLUTION
• Bought a $60Snapchat geofilter for the entire 258,650 square feet for
Pier 4, where the event took place.
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
43. All interactive, allowing users to fill-in-the-blanks with what they were doing at event
3 Creatives
44. $60 = 749 VIEWS = SUCCESS!
• Didn't have to
• Buy plane tickets
• Book hotel rooms
• Purchase a booth
• Pay the pricey admission tickets
• Pay for anything else to create the brand exposure,
• Another plus
• SnapChat appeals to Gen Y professional
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
45. DON’T FORGET MOBILE
• Most social media users are accessing their social accounts from mobile devices
• Be sure your application process is mobile-friendly/optimized
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
46. DIGITAL – A SOCIALABLE WEBSITE
• Include your social media icons ABOVE and BELOW the fold
• Facebook, LinkedIn, Twitter, and Instagram
• Others if you have the bandwidth
• Redirect to active profiles
• Have a plan, albeit a small plan, it should be ACTIVE
• What is active?
• At least 1x per week
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
50. DIGITAL
• Email signatures
• Include a link to the jobs section of your website
• Keep it fresh – rotate out new benefits or job opps every month
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
55. Social media IS social.
Candidates on social media EXPECT to be engaged ON SOCIAL MEDIA.
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
56. Social media
is the modern day
word-of-mouth.- Unknown
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
59. CONNECT WITH ME!
• @LisaLFlowers on all social media platforms
• Facebook, Twitter, LinkedIn, Pinterest, About.Me, etc.
• Instagram @LisaLFlowers1
• LFlowers@FlowersMediaMatters.com
• LisaLFlowers.com or FlowersMediaMatters.com
• (703) 862-8743
• Join my Marketing Strategies Group on Facebook
• https://www.facebook.com/groups/MarketingStrategiesGroup/
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743