GSO offers an overnight delivery service which has served as a successful model for wine delivery. We presented a webinar on the Smart Approach to DTT wine shipping and discussed wine shipping industry challenges and how GSO's specialized wine DTT program is able to solve these pain points for our customers.

1. The Smart Approach to
DTT Wine Shipping
GSO Webinar

2. Today’s Presenters
Mark Corley
VP, Sales & Marketing
GSO
Vince Johnson
Director, Select Wine Service
GSO
• Over 20 years in the parcel industry
• At the forefront of company’s growth
and expansion since 1995
• 22 years in shipping industry
• Started with GSO in 1998
• Consultative and solutions-based
approach to customers

3. Agenda
• Introduction to GSO
• Why DTT Wine Delivery Was a Smart Choice for GSO
• How GSO Can Improve Your DTT Shipping
• DTT wine shipper examples
• The Smart Approach DTT Shipping with GSO
• Q&A

4. About GSO
• Privately held California Corporation
based in Pleasanton, CA
• Began service in May 1995
• Full service competitor to UPS and
FedEx, providing Parcel and LTL
freight delivery
• 36 operating facilities throughout
California, Arizona, Nevada, and
New Mexico

5. • GSO began by competing with FedEx & UPS Air services
• Later pickups, earlier deliveries and cost savings
The Growth of
GSO Service Offerings
GSO Priority
GSO Ground
GSO Freight
• Infrastructure and systems investment to support GSO Ground service
• Competitive rates with a vast next-day delivery footprint
• Next day delivery of palletized freight with small-parcel shipping and
tracking technology

6. GSO Service Areas and
Operating Facilities

7. GSO Select Wine Service
• Wine clubs & daily shipments
• From winery and tasting room
• Hotels, restaurants, resorts, retail
• Expansive next-day footprint
• Simple per-pallet rates

8. Why DTT was a
Smart Choice for GSO
The existing Trade Delivery model is insufficient to meet the
increasing need to get wine into trade customers’ hands quickly
and cost effectively.
• Routed delivery limits flexibility and causes lost sales
• Packaging requirements eliminate the national parcel carriers as an option
• Complicated Warehousing and shipping routines frustrate wine sellers

9. Benefits of GSO Direct-to-Trade
GSO’s infrastructure gives wine shippers a direct overnight route to their
trade customers.
• Next Day delivery to any address in CA and most areas of AZ, NV and NM
• Simple package labeling, technology integration and data sharing
• Flexible late pickup procedures
• Shipment tracking and point of delivery procedures
• Full cases accepted in original winery packaging
• Automated 100-weight discounted
• 6-days of delivery service available

10. Flexible Pickup Options
for your DTT Shipments
• Scheduled daily pickups with a 30 minute pickup window
• On-call pickups can easily be scheduled online or via customer
service with a 1 hour pickup window
• Off-site pickup locations can be accommodated
• Winery
• Transportation/Storage Facility
• Fulfillment House

11. Delivery Services that Make
Sense for your DTT Shipments
GSO provides next day delivery by 5pm
• Priority overnight services are also available
6-day delivery service
• Saturday delivery service to most areas
Hotel, restaurant and resort delivery procedures
• GSO trade - specific procedures
• Special instructions
Automatic discounts based on volume
• Multiple packages going to same destination
• Automatic discounting via billing system

12. Smart Savings with
Automatic Discounting
Automatic Discounts up to 70% off GSO Ground rates
For example, 40lb case, Zone 2 = $11.56 per case
100lbs (3 CASES)
25% discount
$8.67 per case
1,000lbs ( 25 CASES)
70% discount
$3.47 per case
50% discount
$5.78 per case
300lbs (9 CASES)

13. Real-World Customer Example
Increased sales by 50% and reduced total shipping costs by 27%
COMPANY SOLUTION/RESULTSSHIPPING
CHALLENGES
• Northern California Winery
ships wine to trade
customers throughout
California, with 75% of its
customer base in
Southern California
• Did not have storage and
shipping capability from
the winery; as a result,
brought on 3rd party winery
storage and transportation
facility to manage
inventory
Needed next day delivery to
restaurant customers
throughout California
Needed to transfer orders from
winery to storage facility using
shipping software integration
In order to meet customer
delivery demands, winery used
national carriers to get
shipments delivered next day
but paid high costs
Using GSO’s next day service
has increased the winery’s
Southern California trade
business sales by over 50%
Nearly 100 packages are
delivered via GSO each night
and delivered next day
throughout California
Automated shipping processes,
improved visibility, and efficiency
Winery sales staff have “just-in-
time” order capability
Total shipping costs have been
reduced by 27%

14. Customer Testimonial
“With GSO’s Direct-to-Trade program, we have been able to compete
with larger wineries while reducing costs and passing the savings on to
our customers by offering them 50% better rates than if we were using
a fulfillment center. In addition to the competitive rates that we get with
GSO, the fact that we can ship wine in the original packaging has
simplified the shipping process for us as well as our trade
customers. It’s a big relief for our restaurant customers to not have to
unbox a case of wine, deal with transferring bottles to different
containers for proper storage, and then worry about recycling the
packaging—which is what they have to do with other carriers.”
- Addison Rex, Operations Manager at
Deerfield Ranch Winery

15. The Smart Approach
with GSO DTT

16. Integration Partners

17. Easy-to-Use Customer Portal
• Same GSO Ground
account number
• Print shipping labels
• Schedule driver pickups
• Create and share an
address book
• Send/receive shipment
email confirmations
• Track packages in real-time
• View detailed reports
• Receive invoices

18. Simple Package Preparation
and Labeling
• Orient wine cases “Neck Up”
• One GSO barcode label on
“top” of each wine case
• Place GSO DTT sticker (orange)
on “top” of wine case
• If Bill of Lading or other
documentation is required at the
point of delivery, adhere to the
shipment next to GSO label
• Add any special delivery
requirements to Special
Instructions section

19. Why Using GSO is the Smart
Approach for Your DTT Shipments
• Use GSO’s vast overnight delivery network
• No complicated routines
• Flexible Late Pickup Options
• Robust Customer Service
• Easy to Use Customer Portal
• Simpler packaging with original winery cases
• Discounted Pricing
• IT Integration with Existing Wine Software

20. How to Get Started
Call Us:
800-322-5555 Ext. 4
Learn more about GSO Direct-to-Trade
www.gso.com/wine/dtt
Visit Website:
www.gso.com
Email Us:
sales@gso.com
If you already have a
GSO parcel account,
you will NOT need to
open a separate
account