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Shopify Meetup Manila - March 2019 - What Shopify Is & Why It Matters - Speaker Slides

Filta.
Filta.

From the very first Shopify Meetup Manila: Learn from Richard Dean Espelarga from Devote Digital, Erica Magbanua from Reload Media and Mike Wagan on "What Shopify Is & Why It Matters"

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Welcome to Shopify
Meetup Manila
Hosted by
Shopify Meetup Manila
What Shopify Is & Why It
Matters
Hosted by
What Shopify Is & Why It
Matters
59600k
What is a Shopify Meetup?
Cities around the world.Businesses powered by
Shopify.
3k+1k+ Attendees in 2018#ShopifyMeetup
• 2:00 PM: Registration & Networking
• 2:30 PM: Speakers explain “What Shopify Is &
Why It Matters”
• 3:00 PM: Panel & Audience Questions
• 3:30 PM: Networking & Closing
• 4:00 PM: Free Drinks & More Networking
Schedule:
Mike Wagan -
Philippines First
Certified Shopify
Expert
Why Shopify
Matters -
From a Retailer’s
Perspective
Ad

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Shopify Meetup Manila - March 2019 - What Shopify Is & Why It Matters - Speaker Slides

  • 1. Welcome to Shopify Meetup Manila Hosted by
  • 2. Shopify Meetup Manila What Shopify Is & Why It Matters Hosted by
  • 3. What Shopify Is & Why It Matters
  • 4. 59600k What is a Shopify Meetup? Cities around the world.Businesses powered by Shopify. 3k+1k+ Attendees in 2018#ShopifyMeetup
  • 5. • 2:00 PM: Registration & Networking • 2:30 PM: Speakers explain “What Shopify Is & Why It Matters” • 3:00 PM: Panel & Audience Questions • 3:30 PM: Networking & Closing • 4:00 PM: Free Drinks & More Networking Schedule:
  • 6. Mike Wagan - Philippines First Certified Shopify Expert Why Shopify Matters - From a Retailer’s Perspective
  • 7. Pros & Cons of Shopify for Local Philippine Businesses Presented by Mike Wagan
  • 8. About Me ● Worked in the Ecommerce development industry since 2007 ● Have tried out numerous Ecommerce platforms ● First Certified Shopify Expert in the Philippines ● Clients from small businesses to large corporations
  • 9. Some PH Companies using Shopify
  • 10. Some PH Companies Converting to Shopify
  • 11. Pros of Shopify for PH Businesses ● Very easy to setup ● Templates are available for every kind of business ● Apps are available to enhance functionality ● Secure & reliable platform ● It’s cheap! ○ Monthly Shopify plan is cheaper for PH businesses! ● A lot of payment options are available for PH ● All marketing channels are easy to integrate ○ Organic, paid, social, email
  • 12. Cons of Shopify for PH Businesses ● It’s hard to think of cons! ● Lack of Shopify apps supporting local businesses in the PH ○ For automating fulfilment ● No province / city selection yet for PH ● Not for multiple seller setup ● Cost can be an issue ○ Especially if using multiple paid apps ● Code level customization can be a challenge
  • 13. In conclusion... ● Shopify is the best platform for a starting business OR a full-fledged brand ● Out of the box ecommerce functions are already comprehensive ● Support in all aspects - design, technical, marketing ● Entrepreneur-centric business model - the technical side is robust so you can focus on running the business
  • 14. Thanks & Goodluck! ● MikeWagan.com ● FB / IG / LinkedIn / Youtube: @mikewagan
  • 15. Erica Magbanua - Reload Media Why Shopify Matters - From A Marketer’s Perspective
  • 16. Digital Marketing with Shopify Erica Magbanua – Digital Team Lead for Asia |
  • 17. What I’ll Cover Today 1 Marketing with Shopify Where to start and how Shopify supports your customer journey 2 The Platform’s Pros & Cons Top reasons why Shopify might or might not be the best for your business 3 Our Top 4 Tips On how to maximize and best market your Shopify store …and a quick intro about Reload Media A leading digital marketing agency with offices in Brisbane, London and Manila, servicing over 500 clients right across the globe. We specialize in all forms of digital marketing strategy, tactics and execution and can help with everything from eCommerce marketing to SEO and content marketing, Pay Per Click campaigns to digital media buying, and more.
  • 18. Mapping the Customer Journey How do your typical customers go on a purchase journey? Where are the gaps? Need Recognition / Trigger What triggers occur within the customer that gets them starting to think about your products? Research & Consideration How does that person go about their research from there? What factors go into a comparison of the alternatives? Interaction Once a customer lands on your site, is the interaction a memorable one? Are your products optimized and is there a quick and easy way to get in touch? Loyalty & Advocacy How satisfied are clients generally? Referrals? Online reviews? Testimonials? Service & Delivery How does the actual service delivery play out? Where does digital intersect? The Sale How does the sale unfold? What is your process to “winning” a sale?
  • 19. How Shopify Supports the Customer Journey Samples of platform technologies which address each stage of your customer journey Awareness Research & Consideration Interaction The Sale Service & Delivery Loyalty & Advocacy Native to Shopify Google My Business Facebo ok Instagram SEO Manage r Bold Product Options Size Matters Help Center Picx EasyVide o Tidio Live Chat Facebo ok Chat Native to Shopify Privy Free Shipping Bar AfterShip Returns Center Privy Bold Product Options Personalizer AfterShip Track & Notify Shoppabl e Instagra Reviews, Photos, Q & A Okendo Smile: Rewards & Loyalty
  • 20. The Pros & Cons Shopify’s advantages and disadvantages explained Fully Hosted Solution Enterprise Typically used by those who “want to get on with the business of selling” rather than spend hours on IT and configuration. Some loss of functionality as a result. Typically used by retailers who integrate with ERPs, POS systems and more. Higher ongoing costs of platforms, and developers can be pricey. Pros Cons Typically Cheapest Options Easier to get “ecommerce off the ground” Security is the platform’s responsibility Easy to upgrade or switch at later date Lots of web developers to choose from Don’t need much IT support/knowledge Clean and simple Reliant on the platform Have limitations on functionality/ integrations If platform shuts down, site is gone (to a point) Support can be limited (depending on subscription level) Pros Cons Huge amount of functionality Reliable, stable platforms used by the world’s biggest retail brands Integrate with lots of other platforms (such as POS) as standard Typically come with enterprise level support Security is the platform’s responsibility Long term choice Very expensive Have limitations on functionality/ integrations that can be expensive to overcome Switching costs can be massive Web developers can be hard to find, and expensive Time consuming to get up and running
  • 21. Our Top 4 Tips Connect to the Right Channels Beat the In-store Experience Remarket to your Audience Report & Optimize As customers move down the funnel, look for opportunities on other channels and adjust your messaging to suit their stage in the journey Think about how an instore experience might address certain stages of the buying process, and incorporate that into your Shopify store. Clever retargeting campaigns across channels works. Platforms like Google Ads and Shoelace make it easy to launch and manage. You’ll need to adjust targeting, messaging, creative and landing pages to see what works best. But how can you accurately measure the impact your digital marketing efforts are having on your business? Native to Shopify Google My Business Facebo ok Instagram For maximizing and best marketing your Shopify store
  • 22. Thank You! Please feel free to connect with me: www.linkedin.com/in/erica-magbanua erica.magbanua@reloadmedia.com.au www.reloadmedia.com.au
  • 23. Richard Dean Espelarga - Devote Digital Why Shopify Matters - From a Developer’s Perspective
  • 24. Confidential Customized for Lorem Ipsum LLC Version 1.0 Shopify Meetup Manila 2019 Prepared by Richard Dean Espelarga Senior Shopify Developer Devote Digital
  • 26. Shopify VS Other CMS : Advantages ● Zero server setup and maintenance ● No more weekly/monthly backups! ● 99.9% Server uptime -> status.shopify.com ● Secured servers from attacks( DDOS, SQL Injection, etc. ) ● Average of less than 50ms storefront response time ● Hassle free checkout ● Extensive online documentation ● 24/7 Experienced tech support team
  • 27. Shopify(Liquid) VS Other CMS (PHP): Syntax
  • 28. Shopify(Liquid) VS Other CMS (PHP): If/Else PHPLiquid
  • 29. Shopify(Liquid) VS Other CMS (PHP): For loops PHPLiquid
  • 31. Shopify Features: Partners Dashboard URL: partners.shopify.com
  • 32. Shopify Features: REST API Here are some of the available endpoints ● Products ● Orders ● Customers
  • 33. Shopify Features: REST API Real world scenario POST store.myshopify.com/ admin/products.json GET example.com/wp- json/wc/v3/products Processor
  • 34. Development Tools: Shopify Theme kit Theme Kit is a command line tool for shopify themes. Using Theme Kit will enable you to: ● Upload Themes to Multiple Environments ● Fast Uploads and Downloads ● Watch for local changes and upload automatically to Shopify ● Works on Windows, Linux and macOS URL:shopify.github.io/themekit/
  • 36. Mike Wagan - Philippines First Certified Shopify Expert Erica Magbanua, Digital Team Lead Asia - Reload Media Richard Dean Espelarga, Senior Shopify Developer - Devote Digital Brendan Lidster, Head of Client Success - Filta. What Makes Shopify Different
  • 37. What’s The Biggest Difference Between Shopify & Other eCommerce Platforms, In Your Experience?
  • 38. What’s The Biggest Challenge You’ve Experienced When Switching Platforms?
  • 39. Where Should Someone Start If They Are Considering Switching To Shopify?
  • 40. What’s The One Piece Of Advice You’d Give To Anyone About To Make The Switch?
  • 41. Over To You: Audience, Ask Your Questions!
  • 43. Thank you to our sponsors!
  • 46. At Filta, we’re helping growing Australian eCommerce merchants and digital agencies build high performance teams in the Philippines.
  • 47. By being a part of the Filta Family, you’ll receive ● HMO for you and a dependent from day 1 ● Monthly social activities - Karaoke, Breakout Room, buffet to name a few ● Monthly at desk 20 minute massage ● Early out Fridays upon regularization ● In-house gym, massage room and mother’s room facilities
  • 48. And we’re always looking out for great people in Development - Shopify, Frontend HTML, CSS, JavaScript, etc Graphic Design Digital Marketing Administration - especially in eCommerce or digital marketing agency Customer Service
  • 49. Want to join the Filta Family? Email us - hello@filtaglobal.com
  • 50. Save the date! 📆 Our next Shopify Meetup is: Coming In April: “Making The Leap: How To Transition To Shopify”
  • 51. And now… 🍻 Feel free to join us for drinks and networking at: Cocina Peruvia Level 5 Podium