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LEVERAGING SMART DATA:
THE SHIFTING UNIVERSITY ROLE
UEDA WORKSHOP
We start with a map of where we are going
Here are 3 key reasons for
the major shifts taking place
in our economy…
Moore’s Law: Computing power improves both
quickly and relentlessly
5 MB hard drive being
loaded with a forklift,
1956
Metcalfe’s Law: The value of networks grows
exponentially as nodes increase
A map of telephone
connections
The Internet is our first interactive mass
medium, and that’s a big deal…
Because of these 3 factors, we are sitting
in the midst of a really big transition…
Our connections are accelerating…
Our future, coming at us faster, is not linear
or predictable
Networks are emerging as increasingly
important to understand, design and guide
(even though we can’t see them)
Two big shifts will
power our economy
forward:
‣ Smart data (our
ability to
understand)
‣ Agile strategy
(our ability to
collaborate)
Smart data = Big data + protocols to generate
insights into complex systems we can’t see
Agile strategy= protocols for generating
collaborations and shared learning
Agile strategy involves continuous,
iterative cycles of learning by doing
Strategic planning Strategic Doing
We are
here
What does all
this mean for
universities?
Our opportunity is to build platforms to grow
trust, collaboration, learning, value, resilience


Research
Infrastructure

Investor

Networks
Skilled
Talent
Pool
Start-up
Firms
Innovative

Growth

Companies
Provide capital
and expertise
Provide investment

generates wealth
Recruit and
supply smart
people
Recruit and
supply smart
people
Provide networks
and mentors
Provide ideas
incubators and
smart people
Provide R&D
partners
Provide
technology
support and
training
Accelerate new 

venture investment
Train and recruit smart people
Start Up
Economy
Growth
Economy
A deeper dive…universities can connect assets in multiple
networks
Source:	
  Ed	
  Morrison,	
  Dale	
  Wunderlich
Regional
Food
Systems
Transport
Systems
Industry
Clusters
Land Use
Bio
Diversity
Innovation
Metrics
Population
Trends
Regional
Economic
Outcomes
Occupation
Clusters
Regional
Decision Maker
Example: Providing data on an interactive
mapping platform
Regional
Food
Systems
Transport
Systems
Industry
Clusters
LandUse
Bio
Diversity
Innovation
Metrics
Population
Trends
Regional
Economic
Outcomes
Occupation
Clusters
Regional
DecisionMaker
Platform for
Regional Strategies
CEDS
When will…
Comprehensive
Economic Development Strategy
Become…
PEDS?
Platform for
Economic Development Strategy
A question for our federal partners…
We built a pilot platform to map transportation
networks across Wisconsin, Illinois, Indiana
www.greaterpeoriadatacenter.org/
We built the Greater Peoria Data Center to
provide interactive regional data
We are building a pilot platform to support
technology and innovation management
© Fraunhofer IAO, IAT Universität Stuttgart
Slide ‹Nr.›
Lissabon, 

PortugalMaryland, MD
Newark, DE
Boston, MA
East Lansing, Ml
Plymouth, Ml
Washington, DC
Brüssel, Belgium
Göteborg,
Sweden
Jönköping,
Sweden
Budapest, Hungary
Wien, Austria
Singapur
Jakarta, Indonesia
Peking,
China
Tokio,
Japan
Seoul, Korea
= Forschung
= Repräsentanz
Dubai, UAE
San José, CA
Timisoara, Rumania
Žilina, Slovakia
Karlsruhe
Darmstadt
Würzburg
Jena
Stuttgart
Duisburg
Oberhausen
Nuthetal
Dortmund
Oberpfaffenhofen
München
Saarbrücken
St. Ingbert
Erfurt
Magdeburg
Halle
Dresden
Leipzig
Ilmenau
Cottbus
Braunschweig
Berlin
Potsdam
Teltow
Aachen
Schmallenberg
Sankt Augustin
Erlangen
Fürth
Nürnberg
Freising
Holzkirchen
Pfinztal
Freiburg
Efringen-Kirchen
Rostock
Itzehoe
Hannover
Bremen
Euskirchen Chemnitz
Wertheim
Kaiserslautern
Schkopau
Paderborn
Karlsruhe
Darmstadt
Würzburg
Jena
Stuttgart
Duisburg
Oberhausen
Nuthetal
Dortmund
Oberpfaffenhofen
München
Saarbrücken
St. Ingbert
Erfurt
Magdeburg
Halle
Dresden
Leipzig
Ilmenau
Cottbus
Braunschweig
Berlin
Potsdam
Teltow
Aachen
Schmallenberg
Sankt Augustin
Erlangen
Fürth
Nürnberg
Freising
Holzkirchen
Pfinztal
Freiburg
Efringen-Kirchen
Rostock
Itzehoe
Hannover
Bremen
Euskirchen Chemnitz
Wertheim
Kaiserslautern
Schkopau
Paderborn
Graz, Austria
▪67 institutes and research centers (+14
worldwide)
▪23.000 employees.
▪2,0 billion euros annual research budget.
▪40 % industry share
Bozen, Italy
Munich, Headquarter
Fraunhofer IAO, Stuttgart
Fraunhofer in a nutshell
Technology
Radar
Market
Explorer
Technology and Innovation
Management Course
Strategic Doing Course
Fraunhofer Purdue
Components of the innovation platform
connect assets of Fraunhofer, Purdue, NJIT
Let’s take another deeper dive…
Fraunhofer’s TechnologyRadar is a search platform generating
smart data to accelerate innovation
Kansas State’s
Leading Innovation
Analytics — Can we
connect them to
Purdue’s agile
strategy protocols
in a new platform?
http://innovatekansas.org/databrowser/
Can KSU and
Purdue create a
new collaboration
platform to assist
regions in rural
Kansas?
Can the University of the Sunshine Coast
create a collaborative platform to guide
growth?
Can the University of North Alabama create
a collaboration platform to trigger growth?
“The future is already here, just not evenly
distributed…”
Queensland University of Technology
September, 2015
William Gibson, author
Here’s a strategy team at a Fortune 200
company learning about Strategic Doing
Conclusion…
If you are going to
begin building
regional platforms,
you will need partners
We are here
Let’s explore smart data with EMSI,
Purdue’s partner…
Ed Morrison
edmorrison@purdue.edu
Learn more about Strategic Doing at strategicdoing.net
or contact Peggy Hosea at Purdue: phosea@purdue.edu

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The Shifting University Role in Leveraging Smart Data

  • 1. LEVERAGING SMART DATA: THE SHIFTING UNIVERSITY ROLE UEDA WORKSHOP
  • 2. We start with a map of where we are going
  • 3.
  • 4. Here are 3 key reasons for the major shifts taking place in our economy…
  • 5. Moore’s Law: Computing power improves both quickly and relentlessly 5 MB hard drive being loaded with a forklift, 1956
  • 6. Metcalfe’s Law: The value of networks grows exponentially as nodes increase A map of telephone connections
  • 7. The Internet is our first interactive mass medium, and that’s a big deal…
  • 8. Because of these 3 factors, we are sitting in the midst of a really big transition…
  • 9. Our connections are accelerating…
  • 10. Our future, coming at us faster, is not linear or predictable
  • 11. Networks are emerging as increasingly important to understand, design and guide (even though we can’t see them)
  • 12. Two big shifts will power our economy forward: ‣ Smart data (our ability to understand) ‣ Agile strategy (our ability to collaborate)
  • 13. Smart data = Big data + protocols to generate insights into complex systems we can’t see
  • 14. Agile strategy= protocols for generating collaborations and shared learning
  • 15. Agile strategy involves continuous, iterative cycles of learning by doing Strategic planning Strategic Doing
  • 17. What does all this mean for universities?
  • 18. Our opportunity is to build platforms to grow trust, collaboration, learning, value, resilience
  • 19. 
 Research Infrastructure
 Investor
 Networks Skilled Talent Pool Start-up Firms Innovative
 Growth
 Companies Provide capital and expertise Provide investment
 generates wealth Recruit and supply smart people Recruit and supply smart people Provide networks and mentors Provide ideas incubators and smart people Provide R&D partners Provide technology support and training Accelerate new 
 venture investment Train and recruit smart people Start Up Economy Growth Economy A deeper dive…universities can connect assets in multiple networks Source:  Ed  Morrison,  Dale  Wunderlich
  • 20. Regional Food Systems Transport Systems Industry Clusters Land Use Bio Diversity Innovation Metrics Population Trends Regional Economic Outcomes Occupation Clusters Regional Decision Maker Example: Providing data on an interactive mapping platform Regional Food Systems Transport Systems Industry Clusters LandUse Bio Diversity Innovation Metrics Population Trends Regional Economic Outcomes Occupation Clusters Regional DecisionMaker Platform for Regional Strategies
  • 21. CEDS When will… Comprehensive Economic Development Strategy Become… PEDS? Platform for Economic Development Strategy A question for our federal partners…
  • 22. We built a pilot platform to map transportation networks across Wisconsin, Illinois, Indiana
  • 23. www.greaterpeoriadatacenter.org/ We built the Greater Peoria Data Center to provide interactive regional data
  • 24. We are building a pilot platform to support technology and innovation management
  • 25. © Fraunhofer IAO, IAT Universität Stuttgart Slide ‹Nr.› Lissabon, 
 PortugalMaryland, MD Newark, DE Boston, MA East Lansing, Ml Plymouth, Ml Washington, DC Brüssel, Belgium Göteborg, Sweden Jönköping, Sweden Budapest, Hungary Wien, Austria Singapur Jakarta, Indonesia Peking, China Tokio, Japan Seoul, Korea = Forschung = Repräsentanz Dubai, UAE San José, CA Timisoara, Rumania Žilina, Slovakia Karlsruhe Darmstadt Würzburg Jena Stuttgart Duisburg Oberhausen Nuthetal Dortmund Oberpfaffenhofen München Saarbrücken St. Ingbert Erfurt Magdeburg Halle Dresden Leipzig Ilmenau Cottbus Braunschweig Berlin Potsdam Teltow Aachen Schmallenberg Sankt Augustin Erlangen Fürth Nürnberg Freising Holzkirchen Pfinztal Freiburg Efringen-Kirchen Rostock Itzehoe Hannover Bremen Euskirchen Chemnitz Wertheim Kaiserslautern Schkopau Paderborn Karlsruhe Darmstadt Würzburg Jena Stuttgart Duisburg Oberhausen Nuthetal Dortmund Oberpfaffenhofen München Saarbrücken St. Ingbert Erfurt Magdeburg Halle Dresden Leipzig Ilmenau Cottbus Braunschweig Berlin Potsdam Teltow Aachen Schmallenberg Sankt Augustin Erlangen Fürth Nürnberg Freising Holzkirchen Pfinztal Freiburg Efringen-Kirchen Rostock Itzehoe Hannover Bremen Euskirchen Chemnitz Wertheim Kaiserslautern Schkopau Paderborn Graz, Austria ▪67 institutes and research centers (+14 worldwide) ▪23.000 employees. ▪2,0 billion euros annual research budget. ▪40 % industry share Bozen, Italy Munich, Headquarter Fraunhofer IAO, Stuttgart Fraunhofer in a nutshell
  • 26. Technology Radar Market Explorer Technology and Innovation Management Course Strategic Doing Course Fraunhofer Purdue Components of the innovation platform connect assets of Fraunhofer, Purdue, NJIT
  • 27. Let’s take another deeper dive… Fraunhofer’s TechnologyRadar is a search platform generating smart data to accelerate innovation
  • 28. Kansas State’s Leading Innovation Analytics — Can we connect them to Purdue’s agile strategy protocols in a new platform? http://innovatekansas.org/databrowser/
  • 29. Can KSU and Purdue create a new collaboration platform to assist regions in rural Kansas?
  • 30. Can the University of the Sunshine Coast create a collaborative platform to guide growth?
  • 31. Can the University of North Alabama create a collaboration platform to trigger growth?
  • 32. “The future is already here, just not evenly distributed…” Queensland University of Technology September, 2015 William Gibson, author
  • 33. Here’s a strategy team at a Fortune 200 company learning about Strategic Doing
  • 34. Conclusion… If you are going to begin building regional platforms, you will need partners
  • 36. Let’s explore smart data with EMSI, Purdue’s partner…
  • 37. Ed Morrison edmorrison@purdue.edu Learn more about Strategic Doing at strategicdoing.net or contact Peggy Hosea at Purdue: phosea@purdue.edu