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What’s Next For E-mail, Mobileand Social Media Columbus AMA Interactive SIG Bryan Huber Associate Director Of Web Strategy at Thirty-One

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Reassurance:‣ Designed and built my firstcorporate website in 1996‣ Founded an interactive firmin 2003‣ Associate Director of WebStrategy at Thirty-One

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The State of Marketing

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Marketing Then1991 • Direct Mail • Telephone • TV • Radio • Print • Display

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Marketing Now• Email 2011• Mobile Email• SMS+MMS • Print • Display • Website • Online Video • Affiliate Marketing • Webinars • Behavioral • Retargeting • Daily Deals• IM • Search (SEO) • Blogs • Location based• Direct Mail • Paid Search • RSS • Widgets• Telephone • Online Display • Podcasts • QR Codes• TV • Landing Pages • Wikis • Augmented• Radio • Microsites • Social Marketing Reality — From Jeff Rohrs, Exact Target

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Quick ‘10Recap

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OFFLINESOCIAL WWWBLOGS ANALYTICS SEARCH SEO, SEM, Social

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OFFLINESOCIAL WWWBLOGS ANALYTICS SEARCH SEO, SEM, Social

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Email‣ Email is still one of the primary activities users perform on a daily basis‣ Users receive social networking updates via email‣ Mobile re-energized email

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92%of U.S. adults send or receive email Source: Pew Research, August 2011

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Mobile‣ 500,000 Android phones activated daily‣ 82% of online U.S. users, 15 years old+, own a cell phone‣ Interaction with social channels growing dramatically

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85% of the world’s populationis covered by a commercial wireless signal Source: GSM Association, United Nations

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Social‣ Facebook is the No. 1 visited website in the world with 800+ million users‣ 35 hours of video uploaded to YouTube per minute‣ Many are checking social networks before traditional media

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53%of adults follow a brand Source: Nielsen

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Playing WellTogether

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Email Marketing ‣ Gateway to website ‣ Permission-based ‣ Highly measurable ‣ View on a mobile device ‣ Integrate social networking into your send

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Mobile‣ 30%+ of users are accessing social networking sites through mobile devices‣ At least 34% are checking email on a daily basis‣ Users consider text messages high priority

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Social Networking ‣ Users are joining in record numbers, over a BILLION registered users of the big four ‣ 75% of social web users say email is the best way to communicate with them ‣ Mobile interaction is growing exponentially

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ThreeIt’s The Magic Number

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Email1.Open Rate ‣ Influenced by the content of the email, and expectations set in the subject line2.Personalization ‣ Easy way to increase opens

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Mobile1.Mobile website ‣ Create a mobile of your website for main devices2.Email ‣ Optimizeemail or newsletters for mobile devices

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Mobile3.Social networking ‣ Big four are integrated into mobile OS4.Text messages ‣ Collect mobile numbers to market through texts

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Social1. Integrate Into website ‣ Create opportunities while users on your website2. Drive email registrations ‣ Tweet,Update and include ways for users to signup

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What’s NEXT?

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We Are In TheSplinternet

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FiveThings You Can Do

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1. Integrate ‣ Emailand social connections are easy to implement into channels2. Test Everything ‣ Confirm that your website and emails are displaying properly on mobile devices

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3. Going Mobile ‣ Theworld is getting up from behind the desktop4. Integrate Text Messages ‣ UseSMS to make it easy for users to sign up for emails at events, in-store or online

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5.Design To Engage ‣ Your website should provide multiple opportunities to signup to receive emails ‣ Integrate and connect through social networking ‣ Mobile and tablet optimization

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Spooky VS.Creepy

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From Jay Baer,ConvinceAndConvert.com

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Q&

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Connect With Mein/bryanhuber @bryanhuber