This document describes a smart beauty box that uses built-in sensors and x-ray technology to measure skin properties and provide customized skincare recommendations. The box will be available at various price points depending on the number of included beauty products. Marketing efforts will include advertising, promotions, and availability at retailers and beauty stores. Production will take place in China to reduce costs, with worldwide distribution planned after initial launch in France and China.

2. Is a box that contain a mirror with build in sensors that
measure on each use the level of the fat, collagen
and élastine under the skin using the X-rays
technology and tell the user (usually woman) what is
the solution (using special product, make up, and the
dose of such as products, and the areas where to
apply the products if it’s the case).

3. This product will be available in different prices
according to the quantity of the products in the box.
Box only = 100 €
 Box + 1 Beauty product = 200 €
 Box + 2 Beauty products = 350 €
 Box + 3 Beauty products = 550 €
 Box + 4 Beauty products = 700 €
 Box + 5 Beauty products = 900 €


4. 
Marketing:
Marketing is done by: Publicity, billboards, Ads on
TV, Radios, and beauty magazines, brochures
and Foire de Paris.

Outlets:
This box will be available in the beauty stores and
saloons, in the super and hyper markets, also
available on the website of the company.

5.  Capital
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= 100 000 000 €
Production cost: 720€ * 50000 units = 36 000 000 €.(36%)
Transportations cost (from China to Europe) = 1 000 000 €
(10%)
Marketing (Marketing plan+ Distribution cost+ transp.) = 20
000 000 €.(20%)
Other costs (Energy+ Maintenance+…) = 15 000 000
€.(15%)
Safety Level (ICE situations) = 19 000 000 € (19%)

6. The Box will be designed and produced in China under
all the International norms of quality for the materials
and the beauty products, and experts will be hired to
ensure this point.
 The reason for choosing China is that the labor cost is
lower than in Europe and the use of the raw materials is
also cheaper even regarding the quality of the materials.
And even when we add the cost of transportation
between china and France the cost will not be over
evaluated than the cost of producing in France.


7. 

The Product will be launched at the first place in the
French market then in the Chinese market, according to
the place of production and distribution. The distribution
will be escorted with worldwide publications in order to
keep the uniqueness of the product and to avoid the
competition during the launching period.
Than this product will be distribute in different markets
according to the needs and wants of the women in each
one.