The studies of innovation intermediaries in rural areas are under-researched. In 2013, the government of Kulon Progo regency has initiated an innovative movement called Bela-Beli Kulon Progo or Support and Buy Local Products in Kulon Progo. This study investigates the role, capabilities and impact of the engagement of local community associations as intermediaries in different sectors such as agriculture, food processing, and local textile heritage (batik). By employing multiple case study method, the interviews have indicated that intermediaries in different sectors play different roles due to their different strength of social capital and challenges. This study also describes the impact of the engagement of the intermediaries in increasing well-being, trust among stakeholders and local people capability to innovate. Further, the study draws policy implications for the governments to increase the capabilities and impact of the intermediaries. Key words: role and capabilities of intermediary actor, support and buy local products, rural-based innovation policy.