Videos will play a huge role for a Marketeer in the coming few years. Here is a guide to a video strategy any marketer can use for their brand. InVideo helps you to transform your content to great videos.
How to Extend Your Content Marketing Plan to a Global AudienceSDL
You're churning out amazing content and working tirelessly to get that content in front of your best prospects. But if you're only creating content in English, you might be ignoring copious amounts of potential customers. 71% (gasp!) of the global market prefers to be spoken to in a language other than English.
How do you reach these prospects without breaking the bank? Good news: it's not nearly as difficult as you think it is.
View our webinar, “How to Extend your Content Marketing Plan to a Global Audience,” to learn best practices for creating content that's easy to translate and localize. You'll also discover workflow processes that make the whole process easier, so you can realize maximum ROI.
For more detail, please copy and paste the following link itnto the browser of your choice: http://www.sdl.com/olp/language/how-to-extend-your-content-marketing-plan-to-a-global-audience.html
Video content marketing involves using video in various forms to promote brands, products, and services. It has been empowered by increased bandwidth and video consumption. Videos can be used for advertising by buying ad space or posting on platforms like YouTube. There are many types of video marketing including brand films, educational videos, explainer videos, testimonials, 360 videos, email videos, animated videos, and product videos. Research shows that video outperforms other content, increases the chances of front page Google results, and the human brain processes visuals much faster than text. As video traffic continues to grow significantly, it will dominate future marketing strategies.
This document discusses the rise of internet television and online video. It notes that 170 million people in the US watched 5 billion videos in February 2011 alone. It then discusses how online video can be used for branding, demand generation, and increasing engagement. Specifically, it outlines how one video can be used in multiple ways and environments. The document proposes several packaged solutions from NonProfitTimes on how organizations can plan for success with online video through defining objectives and audiences and implementing turn-key video solutions and programs.
Personalisation and Interactivity to Drive Customer RetentionPrecisely
EngageOne Video provides personalization and interactivity features to drive customer retention. It allows for personalized and interactive video experiences tailored to each viewer based on customer and environmental data. This helps increase engagement and understanding of services. Customers are seeing improved retention, understanding, engagement, and return on investment from using EngageOne Video for applications such as policy renewal, insurance claims, product education, and more.
This document discusses the benefits of using video for business communication and engagement online audiences. It notes that video is becoming increasingly popular, with over 80 million hours consumed daily globally. Video has been shown to be influential in purchasing decisions and second only to word-of-mouth recommendations. However, viewers typically abandon videos after 30 seconds, so businesses need ways to engage audiences longer. Conversational video apps that allow user interaction and choice can achieve engagement times of 5-8 minutes by giving audiences control and respect. These conversational videos can be used for marketing, product promotion, customer testimonials and more to double conversations and engagement with audiences.
DigiVid360-Video Marketing Tips and Statistics Kelley Howard
Video is growing rapidly as a format for online content. It can increase engagement on websites, with click-through rates for emails with video being 96% higher. This document provides tips for creating effective marketing videos, including using compelling thumbnails, adding transcripts, keeping videos short while covering topics fully, boosting videos initially with advertising, and leveraging conferences to capture multiple customer testimonials or interviews at once. The goals are to drive awareness, consideration, conversions and loyalty at each stage of the buyer's journey.
How to Extend Your Content Marketing Plan to a Global AudienceSDL
You're churning out amazing content and working tirelessly to get that content in front of your best prospects. But if you're only creating content in English, you might be ignoring copious amounts of potential customers. 71% (gasp!) of the global market prefers to be spoken to in a language other than English.
How do you reach these prospects without breaking the bank? Good news: it's not nearly as difficult as you think it is.
View our webinar, “How to Extend your Content Marketing Plan to a Global Audience,” to learn best practices for creating content that's easy to translate and localize. You'll also discover workflow processes that make the whole process easier, so you can realize maximum ROI.
For more detail, please copy and paste the following link itnto the browser of your choice: http://www.sdl.com/olp/language/how-to-extend-your-content-marketing-plan-to-a-global-audience.html
Video content marketing involves using video in various forms to promote brands, products, and services. It has been empowered by increased bandwidth and video consumption. Videos can be used for advertising by buying ad space or posting on platforms like YouTube. There are many types of video marketing including brand films, educational videos, explainer videos, testimonials, 360 videos, email videos, animated videos, and product videos. Research shows that video outperforms other content, increases the chances of front page Google results, and the human brain processes visuals much faster than text. As video traffic continues to grow significantly, it will dominate future marketing strategies.
This document discusses the rise of internet television and online video. It notes that 170 million people in the US watched 5 billion videos in February 2011 alone. It then discusses how online video can be used for branding, demand generation, and increasing engagement. Specifically, it outlines how one video can be used in multiple ways and environments. The document proposes several packaged solutions from NonProfitTimes on how organizations can plan for success with online video through defining objectives and audiences and implementing turn-key video solutions and programs.
Personalisation and Interactivity to Drive Customer RetentionPrecisely
EngageOne Video provides personalization and interactivity features to drive customer retention. It allows for personalized and interactive video experiences tailored to each viewer based on customer and environmental data. This helps increase engagement and understanding of services. Customers are seeing improved retention, understanding, engagement, and return on investment from using EngageOne Video for applications such as policy renewal, insurance claims, product education, and more.
This document discusses the benefits of using video for business communication and engagement online audiences. It notes that video is becoming increasingly popular, with over 80 million hours consumed daily globally. Video has been shown to be influential in purchasing decisions and second only to word-of-mouth recommendations. However, viewers typically abandon videos after 30 seconds, so businesses need ways to engage audiences longer. Conversational video apps that allow user interaction and choice can achieve engagement times of 5-8 minutes by giving audiences control and respect. These conversational videos can be used for marketing, product promotion, customer testimonials and more to double conversations and engagement with audiences.
DigiVid360-Video Marketing Tips and Statistics Kelley Howard
Video is growing rapidly as a format for online content. It can increase engagement on websites, with click-through rates for emails with video being 96% higher. This document provides tips for creating effective marketing videos, including using compelling thumbnails, adding transcripts, keeping videos short while covering topics fully, boosting videos initially with advertising, and leveraging conferences to capture multiple customer testimonials or interviews at once. The goals are to drive awareness, consideration, conversions and loyalty at each stage of the buyer's journey.
Jeannine DeHart - SOM-702 Final Report Slides.pptxJeannineMDeHart
Short-form videos between 6-60 seconds are increasingly being used for social media marketing due to their high engagement rates and ability to go viral. Over half of companies now leverage short-form videos which are predicted to be the most invested in content over the next year. Popular types include demos, FAQs, behind-the-scenes looks, and customer testimonials. Key platforms like Instagram, Facebook, TikTok and Snapchat all allow for short videos to be easily shared across audiences with short attention spans. The use and popularity of short-form marketing videos is expected to continue rising within social media.
Short-Form Content Will Sweep Off the Internet; Know Why.pdfImpulse Digital
Short-form content is the latest trend to sweep the internet. The latest craze in content is a little bit shorter, with a quick and easy to digest message. This style of content is perfect for Instagram, Snapchat, and Facebook. For more info visit:https://www.theimpulsedigital.com/blog/short-form-content-will-sweep-off-the-internet-know-why/
Digital Touch Points to Gain a Competitive Advantage Using Video and Dynamic ...randypalubiak
This document provides an overview of using digital touch points and dynamic media to gain a competitive advantage. It discusses how organizations are in the midst of a digital transformation where it is critical to reach customers and employees through technology. The document outlines several chapters that will provide executives with practical tips on implementing video and dynamic media solutions to leverage this digital transformation and deliver compelling customer experiences. It emphasizes the importance of establishing a media business strategy, blending different digital media channels, analyzing results through metrics and analytics, and preserving and leveraging company media assets over time.
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
A video is the combination of both the Audio and Visual mediums. This is in itself revelatory of why other mediums like pictures and sound recordings are on a downfall. 100 million internet users watch a video every day.The Social Media platforms have given an unprecedented boost to many companies. They are quickly turning into the much favored medium for majority of advertisers/marketers and are already bringing a change in the perception of the marketing strategies. A staggering 70% of all global consumer traffic will be video-related in 2018. For this reason, these mediums give a fancy and attractive reach to the marketers.
This document discusses how video marketing can be used effectively across organizations of all sizes and audiences. It covers how video marketing aligns with the customer lifecycle, from awareness to advocacy. Specifically, it discusses how video can be used at each stage of the lifecycle, including awareness videos, engagement videos, conversion videos, retention videos, and advocacy videos. It also notes that 75% of marketers are now creating custom videos for their target audiences.
This document discusses how media and creative teams can work better together given shrinking consumer attention spans. It notes that our attention span is now less than a goldfish's, yet many companies still create long-form manifesto videos. The document advocates that media and creative teams should educate each other about the current landscape and new video formats, have ongoing discussions to address decreased attention, and treat each other as colleagues focused on the consumer.
The document provides guidance on creating video products. It discusses visualizing the complete product, writing a script, obtaining graphics, choosing editing software, and recording audio. The key steps outlined are to have a clear vision of the final product, write an effective script, include engaging graphics, select editing software with the right features, and properly record audio. Following these steps will help ensure the video product is of high quality and achieves its promotional goals.
The document provides guidance on creating effective video marketing content for B2B businesses. It discusses defining the purpose and goals of the video, choosing an appropriate video type based on the purpose, and selecting an optimal length. The recommended length is between 3-5 minutes based on executive preferences, though very popular videos tend to be 90-120 seconds. The document stresses tailoring the video style and format to the business brand and target customer industries.
Content and Commerce converge through online videoChris Reighley
Content and Commerce converge through online video - a Webinar with Do-Ipse, Invodo and MarketLive.
Presented by Chris Reighley, Russ Somer and Kristi Burton
Short-form video content like TikTok has seen explosive growth due to its engaging yet bite-sized format that caters to shrinking attention spans. This digest explores how short-form video is reshaping consumer behavior and company marketing strategies. It discusses how the authenticity and relatability of short-form videos helps form emotional connections between brands and audiences. Companies are leveraging short-form videos by partnering with influencers, responding quickly to trends, and gathering consumer insights to engage audiences. TikTok is highlighted as an example of a company that utilizes short-form video marketing well to reach a wide audience.
A great presentation about GLOBAL marketing, including interesting stats on search engines & things to consider such as translation and expenses with this. I found this from TradePub.com and I believe it was compiled by: www.sdl.com/modernglobalmarketing
Top 5 reasons to include captions for your live events John Peterson
According to the Ofcom survey, 80% of the television audience who watch programs with captions aren’t deaf or hard of hearing. Captions are much beyond time-synchronized transcripts; they help reach out to more potential customers in many ways. Read More: https://bit.ly/2Y6yWqU
How to create_a_video_product_to_sell_for_click_bankFlora Runyenje
The document provides instructions for creating an outline and script for a video product. It recommends beginning with choosing a scene or step outline approach and creating index cards for each scene or step. The cards should include the scene heading, overview of action, characters, and notes connecting scenes. Outlining helps tell the story efficiently and prepare the script. Software can also assist with outlining to organize ideas before writing the script.
How to Optimize Video Length for Different Social Media Platforms.pdfSocially Savvy
In the dynamic world of social media, where attention spans are short and content is constantly competing for users' time, crafting the perfect video length for each platform is an art that can significantly impact your engagement and reach. Whether you're a content creator, marketer, or business owner, understanding how to optimize video length for different social media platforms can make a world of difference in achieving your goals. In this article, we'll delve into the strategies and considerations for tailoring your video content to various platforms.
This document provides information and tips about using video for marketing purposes. It begins by listing various free resources for video marketing such as tips, tools, and sites for uploading videos. It then discusses how video marketing has grown in popularity and effectiveness for B2B businesses. Various studies and reports are cited that show the positive impact of video, such as its ability to improve email campaign performance and generate leads. The document concludes by providing tips for creating effective video marketing campaigns, such as using compelling titles, providing valuable content, including your website URL in the video, taking advantage of branding opportunities, and always including an HTML link.
This document discusses how video marketing is becoming mainstream and an important tool for real estate agents. Some key points:
- Video usage is growing exponentially, with over 1 billion unique users visiting YouTube monthly and online video traffic expected to be 55% of consumer internet traffic by 2016.
- Real estate consumers are increasingly using video to research properties and neighborhoods online, with brokerage websites, YouTube, and Google videos being popular sources of property videos.
- Video helps build website traffic by engaging users and being seen as "rich" content by search engines, and it increases the time users spend on pages and shareability of content.
- To maximize the benefits of video marketing, real estate agents should partner with companies
Creating & Using Video for Thought Leadership & Content MarketingSeth Cargiuolo
A presentation to the Marketing Affinity Group of the Association of Management Consulting Firms from 3/27/13 Boston session on "Turning Thought Leadership into Leads." A dense reference (companion) deck, meant to be a reference & resource for anyone who wants to kickstart an internal video program.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
More Related Content
Similar to The Role of Video in Marketing. invideo.io
Jeannine DeHart - SOM-702 Final Report Slides.pptxJeannineMDeHart
Short-form videos between 6-60 seconds are increasingly being used for social media marketing due to their high engagement rates and ability to go viral. Over half of companies now leverage short-form videos which are predicted to be the most invested in content over the next year. Popular types include demos, FAQs, behind-the-scenes looks, and customer testimonials. Key platforms like Instagram, Facebook, TikTok and Snapchat all allow for short videos to be easily shared across audiences with short attention spans. The use and popularity of short-form marketing videos is expected to continue rising within social media.
Short-Form Content Will Sweep Off the Internet; Know Why.pdfImpulse Digital
Short-form content is the latest trend to sweep the internet. The latest craze in content is a little bit shorter, with a quick and easy to digest message. This style of content is perfect for Instagram, Snapchat, and Facebook. For more info visit:https://www.theimpulsedigital.com/blog/short-form-content-will-sweep-off-the-internet-know-why/
Digital Touch Points to Gain a Competitive Advantage Using Video and Dynamic ...randypalubiak
This document provides an overview of using digital touch points and dynamic media to gain a competitive advantage. It discusses how organizations are in the midst of a digital transformation where it is critical to reach customers and employees through technology. The document outlines several chapters that will provide executives with practical tips on implementing video and dynamic media solutions to leverage this digital transformation and deliver compelling customer experiences. It emphasizes the importance of establishing a media business strategy, blending different digital media channels, analyzing results through metrics and analytics, and preserving and leveraging company media assets over time.
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
A video is the combination of both the Audio and Visual mediums. This is in itself revelatory of why other mediums like pictures and sound recordings are on a downfall. 100 million internet users watch a video every day.The Social Media platforms have given an unprecedented boost to many companies. They are quickly turning into the much favored medium for majority of advertisers/marketers and are already bringing a change in the perception of the marketing strategies. A staggering 70% of all global consumer traffic will be video-related in 2018. For this reason, these mediums give a fancy and attractive reach to the marketers.
This document discusses how video marketing can be used effectively across organizations of all sizes and audiences. It covers how video marketing aligns with the customer lifecycle, from awareness to advocacy. Specifically, it discusses how video can be used at each stage of the lifecycle, including awareness videos, engagement videos, conversion videos, retention videos, and advocacy videos. It also notes that 75% of marketers are now creating custom videos for their target audiences.
This document discusses how media and creative teams can work better together given shrinking consumer attention spans. It notes that our attention span is now less than a goldfish's, yet many companies still create long-form manifesto videos. The document advocates that media and creative teams should educate each other about the current landscape and new video formats, have ongoing discussions to address decreased attention, and treat each other as colleagues focused on the consumer.
The document provides guidance on creating video products. It discusses visualizing the complete product, writing a script, obtaining graphics, choosing editing software, and recording audio. The key steps outlined are to have a clear vision of the final product, write an effective script, include engaging graphics, select editing software with the right features, and properly record audio. Following these steps will help ensure the video product is of high quality and achieves its promotional goals.
The document provides guidance on creating effective video marketing content for B2B businesses. It discusses defining the purpose and goals of the video, choosing an appropriate video type based on the purpose, and selecting an optimal length. The recommended length is between 3-5 minutes based on executive preferences, though very popular videos tend to be 90-120 seconds. The document stresses tailoring the video style and format to the business brand and target customer industries.
Content and Commerce converge through online videoChris Reighley
Content and Commerce converge through online video - a Webinar with Do-Ipse, Invodo and MarketLive.
Presented by Chris Reighley, Russ Somer and Kristi Burton
Short-form video content like TikTok has seen explosive growth due to its engaging yet bite-sized format that caters to shrinking attention spans. This digest explores how short-form video is reshaping consumer behavior and company marketing strategies. It discusses how the authenticity and relatability of short-form videos helps form emotional connections between brands and audiences. Companies are leveraging short-form videos by partnering with influencers, responding quickly to trends, and gathering consumer insights to engage audiences. TikTok is highlighted as an example of a company that utilizes short-form video marketing well to reach a wide audience.
A great presentation about GLOBAL marketing, including interesting stats on search engines & things to consider such as translation and expenses with this. I found this from TradePub.com and I believe it was compiled by: www.sdl.com/modernglobalmarketing
Top 5 reasons to include captions for your live events John Peterson
According to the Ofcom survey, 80% of the television audience who watch programs with captions aren’t deaf or hard of hearing. Captions are much beyond time-synchronized transcripts; they help reach out to more potential customers in many ways. Read More: https://bit.ly/2Y6yWqU
How to create_a_video_product_to_sell_for_click_bankFlora Runyenje
The document provides instructions for creating an outline and script for a video product. It recommends beginning with choosing a scene or step outline approach and creating index cards for each scene or step. The cards should include the scene heading, overview of action, characters, and notes connecting scenes. Outlining helps tell the story efficiently and prepare the script. Software can also assist with outlining to organize ideas before writing the script.
How to Optimize Video Length for Different Social Media Platforms.pdfSocially Savvy
In the dynamic world of social media, where attention spans are short and content is constantly competing for users' time, crafting the perfect video length for each platform is an art that can significantly impact your engagement and reach. Whether you're a content creator, marketer, or business owner, understanding how to optimize video length for different social media platforms can make a world of difference in achieving your goals. In this article, we'll delve into the strategies and considerations for tailoring your video content to various platforms.
This document provides information and tips about using video for marketing purposes. It begins by listing various free resources for video marketing such as tips, tools, and sites for uploading videos. It then discusses how video marketing has grown in popularity and effectiveness for B2B businesses. Various studies and reports are cited that show the positive impact of video, such as its ability to improve email campaign performance and generate leads. The document concludes by providing tips for creating effective video marketing campaigns, such as using compelling titles, providing valuable content, including your website URL in the video, taking advantage of branding opportunities, and always including an HTML link.
This document discusses how video marketing is becoming mainstream and an important tool for real estate agents. Some key points:
- Video usage is growing exponentially, with over 1 billion unique users visiting YouTube monthly and online video traffic expected to be 55% of consumer internet traffic by 2016.
- Real estate consumers are increasingly using video to research properties and neighborhoods online, with brokerage websites, YouTube, and Google videos being popular sources of property videos.
- Video helps build website traffic by engaging users and being seen as "rich" content by search engines, and it increases the time users spend on pages and shareability of content.
- To maximize the benefits of video marketing, real estate agents should partner with companies
Creating & Using Video for Thought Leadership & Content MarketingSeth Cargiuolo
A presentation to the Marketing Affinity Group of the Association of Management Consulting Firms from 3/27/13 Boston session on "Turning Thought Leadership into Leads." A dense reference (companion) deck, meant to be a reference & resource for anyone who wants to kickstart an internal video program.
Similar to The Role of Video in Marketing. invideo.io (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
2. The Changing Scape of Marketing in
the Digital Age
Traditional marketing
Create one marketing message to
engage the target group.
Digital Marketing
Engaging multiple target groups at
different touch points, through
contextualized messaging during their
customer journey.
3. Marketing today
● Different target groups need different engagement
● Multiple platforms to engage
● Multiple touch points - pre-transaction, post-transaction, etc.
● Overall it's a complex process
8. Which brings us to the biggest problem
a marketer faces today
9. In this era of constant scrolling, how
to make a customer pause?
10. “Video is processed
by our brains
60,000 times faster
than text.”
-Liraz Margalit
(Web psychologist)
Facebook videos
receive 135% more
organic reach that
Facebook photos.
83% of social
marketers say that
they would create
more video content
if there were fewer
obstacles like time,
resources, and
budget.
The average viewer
remembers 95% of
a message when it is
watched, whereas
only 10% when
read.
Video generates
1200% more shares
than both images
and text.
20. Achieve Quick
Turnaround Time
Generate Quick Videos
on Demand
Separate The
Dynamic Parts of The
Video
Standardize Wherever
Possible
Short Format
Video ADS
22. Personalisation
A man buying a red
swift will see a sporty
spoiler vs A woman
buying a royal blue
Ciaz will see a Matt
finish wooden interior
This is high impact
personalized
engagement
Personalized Video
24. v
● Only 12% of population speaks
English and that too as their
2nd language
This Is a Massive Opportunity In India!
Multi-Lingual Video
● 60% of Indian population
speaks in 29 different regional
languages!
26. Content Video
Information is consumed much faster via videos
One can consume and remember much better
Makes information accessible to a much larger
audience
27. What Do These Videos Achieve For You?
High Engagement all round the year
Personalised Content
Plug-ins At Multiple Touchpoints
28. How to execute this Sustainable
Video First Strategy
● Technology to the rescue
● Mix of Programmatic Power and Creative Aspects
● Think about standardization & scale
● Build a process around video
● How can engaging content be created regularly and effortlessly
29. Other tips to keep in mind for your
‘Sustained Video first content strategy’
Every digital platform requires different video format.
WhatsApp- untapped opportunity.
People tend to share videos more than text content.
30. The obvious question in your mind is
Level of expertise and resource required
Affordability