The document summarizes research conducted on social marketing and behavior change. It discusses the role of research in social marketing and highlights some key findings from the research. Specifically, it found that while people generally support government intervention to encourage certain behaviors, they also support limiting government involvement. Additionally, people's stated preferences do not always match their actual behaviors. The document advocates using a variety of research methodologies, including peer research, to better understand target audiences.
Joint Session - Dr. Sally Gainsbury, Ken Winters, and Alfonso FernandezHorizons RG
Joint Session: Dr. Sally Gainsbury - Time to get off the Couch? Alternative Treatments for Problem Gambling
Ken Winters - SBIRT to Address Problem Gambling
Alfonso Fernandez - ControlGam: An Innovative Virtual Therapy Tool
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 2-4, 2015
Joint Session - Dr. Sally Gainsbury, Ken Winters, and Alfonso FernandezHorizons RG
Joint Session: Dr. Sally Gainsbury - Time to get off the Couch? Alternative Treatments for Problem Gambling
Ken Winters - SBIRT to Address Problem Gambling
Alfonso Fernandez - ControlGam: An Innovative Virtual Therapy Tool
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 2-4, 2015
Changing behaviour, changing attitudes - Time to change. Developing behaviour...CharityComms
Katherine Crawshaw, head of social marketing, Time to Change
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Communicating the impact support could have using powerful real-life video st...CharityComms
Emma Dowse, heart story officer and Charlotte Rastan, journalist and copywriter, British Heart Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
#Caring4NHSPeople Improving Psychological Safety during times of rapid change...NHS Horizons
#Caring4NHSPeople Wellbeing Webinar - Improving Psychological Safety during times of rapid change. More information: http://horizonsnhs.com/caring4nhspeople/
The slide deck from the workshop that Helen Bevan, Goran Henriks and on Anette Nilsson ran at the Jonkoping Microsystem Festival, Sweden on 28th February 2019 #qmicro
HXR 2016: Improving Care Experiences through Human-Centered Design - Katie Ab...HxRefactored
Innovative ideas are everywhere in healthcare these days. But how do we go from rough ideas, to a clear strategic vision, to actually bringing ideas to life? What does the process actually look like? From a brand new cancer center designed by patients for patients, to a 24/7 virtual clinic co-designed with the nurses who would run it, this session will discuss how human-centered design plays out in the real world.
Modern Healthcare's Best Places to Work in Healthcare Conference and Awards C...Modern Healthcare
Modern Healthcare hosted the Best Places to Work in Healthcare Conference and Awards Celebration Thursday, October 23, 2014 at the Fairmont Chicago Millennium Park.
About the Conference:
During this event attendees gained valuable insights from top healthcare leaders and innovators on best practices and strategies that make their organization a Best Place to Work. Click here to view the full conference program:
http://www.modernhealthcare.com/assets/PDF/Final-Program-Best-Places-Conference-10.23.14.pdf
Changing behaviour, changing attitudes - Time to change. Developing behaviour...CharityComms
Katherine Crawshaw, head of social marketing, Time to Change
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Communicating the impact support could have using powerful real-life video st...CharityComms
Emma Dowse, heart story officer and Charlotte Rastan, journalist and copywriter, British Heart Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
#Caring4NHSPeople Improving Psychological Safety during times of rapid change...NHS Horizons
#Caring4NHSPeople Wellbeing Webinar - Improving Psychological Safety during times of rapid change. More information: http://horizonsnhs.com/caring4nhspeople/
The slide deck from the workshop that Helen Bevan, Goran Henriks and on Anette Nilsson ran at the Jonkoping Microsystem Festival, Sweden on 28th February 2019 #qmicro
HXR 2016: Improving Care Experiences through Human-Centered Design - Katie Ab...HxRefactored
Innovative ideas are everywhere in healthcare these days. But how do we go from rough ideas, to a clear strategic vision, to actually bringing ideas to life? What does the process actually look like? From a brand new cancer center designed by patients for patients, to a 24/7 virtual clinic co-designed with the nurses who would run it, this session will discuss how human-centered design plays out in the real world.
Modern Healthcare's Best Places to Work in Healthcare Conference and Awards C...Modern Healthcare
Modern Healthcare hosted the Best Places to Work in Healthcare Conference and Awards Celebration Thursday, October 23, 2014 at the Fairmont Chicago Millennium Park.
About the Conference:
During this event attendees gained valuable insights from top healthcare leaders and innovators on best practices and strategies that make their organization a Best Place to Work. Click here to view the full conference program:
http://www.modernhealthcare.com/assets/PDF/Final-Program-Best-Places-Conference-10.23.14.pdf
Finding common cause. The art and science of mass persuastion seminar, 12 Nov...CharityComms
Tom Crompton, change strategist, WWF
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
It Start With Me: an HIV prevention campaign. The art and science of mass per...CharityComms
Dominic Edwardes, executive director of digital and marketing, Terrence Higgins Trust
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Behaviour change ideas. The art and science of mass persuasion seminar, 12 No...CharityComms
Samantha Heath, CEO, London Sustainability Exchange
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Engagement is Personal - Overcoming 5 Engagement FallaciesRoundPegg
Without engagement your business is simply running on inertia.
Measuring engagement has been around for years. And yet, only 30% of the workforce is engaged. The traditional model hasn't moved the needle and is broken.
This webinar will focus on five assumptions that have led the corporate world astray, and how to remedy them.
Join Brent Daily, Founder & COO of RoundPegg, as he highlights a fresh approach focusing on five components that must be in place in order to not just measure, but to move the needle.
This webinar will cover:
• Benefits of engagement
• Engagement and the connection to culture
• Factors that effect engagement
• What engagement actually measures
• Engagement’s tie to values
And more…
Behaviour Change: What role do we want governments to play? An international ...Ipsos UK
How governments try to shape the behaviours of their citizens is something that has been much discussed over the past few years. Key to the debate is the extent to which people think it is acceptable for their government to intervene in their choices and what this intervention should look like. This presentation was delivered at our March 2012 event "Acceptable Behaviour? Public opinion on behaviour change policy".
Integrating Behavioural Science in Government CommunicationMike Kujawski
This is a deck I created for my presentation at the International Government Communicators Forum (Sharjah, UAE) with a goal of helping government communicators move beyond “awareness building” and into actual behaviour change using a social marketing framework.
Born in London in the 1960s, planning has struggled to keep pace with the significant changes in consumer behaviors. Here we’ll explore how planning can evolve to make advertising more effective, both now, and into the future.
A clear disconnect is occurring at organizations across the U.S. when it comes to employee satisfaction, according to a new study released by Fierce, Inc., leadership development and training experts. The survey found that four out of five employees believe a toxic employee is extremely debilitating to team morale, while the same number agreed that their organizations are somewhat or extremely tolerant of these individuals
Charity Navigator's CEO Debates Hudson Institute Director on the Realities of...CharityNav
Ken Berger's slides from his debate with William Schambra (Director of the Bradley Center for Philanthropy and Civic Renewal at The Hudson Institute) at the Grants Managers Network Annual Conference. The debate centered on the realities of ranking charities.
A look at how behavioral science is being used in businesses around the world -- based on the new Behavioral Teams survey. We examine the key opportunities (including job opportunities) and the challenges, especially ethical challenges, facing the field.
Webinar: Bloomingdale's Innovative Approach to eLearning is a Game ChangerAxonify
For the full webinar recording, please visit: http://know.axonify.com/associate-of-the-future
These are slides taken from our webinar on October 15th, 2014, where we discussed the story of Bloomingdale's. We talked about some of the challenges Bloomingdale's faced with a traditional approach to learning and how those were overcome. We also went over some of the results Bloomingdale's is seeing with a more innovative approach to learning.
Webinar duration: 1 Hour.
SHRM Memphis August 2009 Frank Hone PresentationAustin Baker
Frank Hone; noted Author of "Why Healthcare Matters," delivered a very informative and fact packed presentation that described how employers can effect their bottom line in Health Care costs within their own organizations. They key to success is to take the lessons learned by pharmaceutical companies in their marketing and apply it to health care consumerism programs to engage employees to make lifestyle changes.
There's lots of talk about behavioural economics. But how do you practically apply it to sustainability?
Many books and presentations focus on specific aspects and heuristics, such as social norms and reframing.
This deck doesn't attempt this. Instead it provides initial guidance and suggestions for CSR and Sustainability professionals who want to start applying behavioural economics within their organisations. What should they do differently? Which practical steps should they take?
We hope it gets you thinking.
For a copy of the deck, please get in touch via: http://prime-decision.com/contact/
Diffusion of Feedback: Perceptions and Adoption of DevicesBeth Karlin
Infrastructure is coming with the smart grid, technology is developed and being fine tuned via multiple presentation mediums AND culturally, we’re already there. Feedback is everywhere, calorie count of food, cotton counts on clothing.
First of two presentations to National Health Council member organizations on November 14, 2012. Given by Denis Aube and Joel Machak from Crosby Marketing Communications.
Increasing Communications Success by Thinking Differentlycrosbymarketing
A recent special session of the National Health Council’s Communications Affinity Group and Grassroots Affinity GroupsTeam featured a presentation by two members of Crosby Marketing Communications’ leadership team: Vice President and Healthcare Practice Leader Denise Aube and Executive Creative Director Joel Machak.
The presentation, entitled “Increasing Communications Success by Thinking Differently,” focused on how to apply behavioral economics principles to healthcare marketing. Informed by 20+ years of experience working with national health systems, patient advocacy groups and government agencies, Aube and Machak shared real world examples of how people behave in “predictably irrational ways” and discussed how thinking differently about messaging and outreach strategies can influence behavior change.
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
Roisin Treacy, media and communications officer, Fight for Sight
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
1. Social Marketing Conference:
Changing Behaviour Through
Communications
30 November 2011
www.charitycomms.org.uk
www.twitter.com/CharityComms
www.facebook.com/CharityComms
2. The role of research in Social Marketing
Dan Wellings, Research Director
Ipsos MORI
9. Get your evaluation in early
Project/programme cycle
Implementatio
Planning Evaluation
n
Intervention cycle
Intervention
Insight Implementatio Best
developmen Evaluation
research n practise
t
Evaluation
FORMATIVE EVALUATION: PROCESS OUTCOME or IMPACT
- Insight research EVALUATION EVALUATION
- Baseline +
- Pre testing DOCUMENTATION OF
LEARNING/BEST
- Design of process and PRACTICE
impact evaluation cycle
11. School of thought that questions how
useful market research is…
“Whether it is company executives
seeking to define their corporate
strategy or politicians wanting to
understand the electorate, the
idea that questions answered on a
questionnaire or discussed in a
focus group can provide useful
insights on which to base business
decisions is the cause of product
failures, political blunders and
wasted billions”
Philip Graves, Consumer.ology
13. Results from our global study on government
intervention in 24 countries
What, if anything, do you think government should do?
Average over all four policy areas
% Strongly support/tend to
support
intervention
Provide information 92%
Force of
Provide incentives 87%
Make behaviour more
69%
expensive/ difficult
Ban behaviour 62%
Make companies act
88%
against behaviour
Source: Ipsos Global @dvisor
Base: c.500 - 1,000 residents aged 16-64 (18-64 in the US and Canada)
in each country, November 2010
14. People want financial incentives to save for their
pension, and 7 in 10 support being forced to save
Next, thinking about how people plan for retirement.
What, if anything, do you think government should do?
% Strongly support/tend to
support
Provide information 92%
Provide incentives 90%
Make pension scheme
enrolment automatic 79%
Make pension scheme
enrolment mandatory
69%
Make employers contribute to
87%
pension schemes
Base: c.500 - 1,000 residents aged 16-64 (18-64 in the US and Canada) Source: Ipsos Global @dvisor
in each country, November 2010
15. But we also gave people the
opportunity to say whether the
government should not get involved
in their behaviour
16. Half still have a negative gut reaction to the
“nanny state”
What, if anything, do you think government should do?
Average over all four policy areas
% Strongly support/tend to
support
Not get involved in what people
choose to eat
Not get involved in what people
choose to save for retirement
Not get involved in whether or not
people choose to live sustainably
Not get involved in how people
make decisions about smoking
Not get involved (average)
Base: c.500 - 1,000 residents aged 16-64 (18-64 in the US and Canada) Source: Ipsos Global @dvisor
in each country, November 2010
17. Inconsistent views?
53% agreed that “government should not
get involved in what people choose to
save for retirement”
69% agreed that “government should
change the law so that everyone has to
enrol in a pension scheme”
AND 36% agreed with both statements!
18. What people say and how they act is
different but…
“A measure which does not
have public support is, in
general, less likely to
succeed”
House of Lords report on
Behaviour Change
19. Putting the customer at the centre is
not the same as asking them every
time
Source: National Social Marketing
Centre
20. The danger of not asking first…
“Doesn’t bother me, it’s
shit here.”
Blackburn resident
22. What is relevant to measure?
Q Have you eaten any fruit and vegetables in the last 24 hours?
200
500
2
9 5%
1 portion 7%
2 portions 10%
10% Awareness of 5-a-day
11% recommendation
3 portions 2005 2009
12%
% %
4 portions 13% 5 portions a day 68 78
14% 1-4 portions a day 14 8
55% 6+ portions a day 3 1
5+ portions
49% Don’t know 14 10
Not stated 6%
8% Not stated 2 3
Think about what you are trying to
Base:
achieve
All respondents living in core wards (1,732). (2 February 27-March 2009)
24. Just because it is new and creative
does not mean it is good
A methodology needs to be fit for
purpose rather than just innovative
25. A couple of case studies
#1 Cervical Screening in Tower
Hamlets
26. Our research approach
Secondary research
11 pilot interviews with
9 key stakeholder
women in Tower
interviews
Hamlets
Peer research: 15 peer
researchers speaking to 82
women in their social networks
Ethnographic interviews: 6
detailed video interviews
Primary
research
27. What is peer research?
a participatory qualitative approach based on training
members of a community (peer researchers) drawn from hard-to-
reach groups, to carry out in-depth conversational
interviews with individuals from within their own social networks
by tapping into established relationships of trust peer
research generates rich narratives about people’s lives quickly,
providing a depth of insight into how people view their world,
conceptualise their behaviour and experiences, and make decision on
key issues.
it also builds channels through which the voices of frequently
excluded groups can be heard, and enables these groups
to enter into dialogue with programmes, implementers and
decision makers
28. Our approach to peer research
We recruited 15 peer researchers (through nurseries,
schools, housing associations & community
organisations) - 7 Bangladeshi women, 6 white British
women and 2 Somali women
All women were invited to two half days of training
The peer researchers were given 2-3 weeks to undertake
at least 5 interviews with their friends and family. The
women were given quotas they were asked to fill
They were given a data collection sheet to record the
findings of each interview as well as NHS leaflets on the
facts of cervical screening to hand out after the
interviews
After each interview they completed, they were asked to
phone us to feedback the findings
Findings feedback workshops were held after each group
of peer researchers had completed their interviews
29. Competition analysis – cervical
screening
Aim is to understand what factors compete for the time and attention
of the audience, and includes internal (e.g. psychological factors)
and external (e.g. people and contextual influences) competition
Internal factors: External factors:
– Women’s perceptions of – Administrative and process
screening as painful, failures (incomplete addresses,
embarrassing or inconvenient reminders not sent)
– The fear of detection of cancer – System failure (formal and
informal opt-outs, no mechanism
– Lack of awareness of the tests’
for chasing non-attenders)
indications and benefits
– Inconvenient clinic times
– Lack of awareness of the
screening procedure (e.g. due to – Unavailability of a female
absence of screening in home screener
country)
– Lack of information in
– Considering oneself not to be at appropriate language
risk of developing cervical cancer
– Social and cultural norms (which
– Linguistic difficulties contradict health advice)
31. Aims of the project
To increase the number of patients seen in A&E who
receive a brief intervention for alcohol;
To effectively engage with health
professionals working at A&E departments in Tower
Hamlets
To increase the number of health professionals who
believe that delivering the brief intervention
for alcohol is effective;
To increase the number of referrals from A&E to
relevant local services.
To establish how best to integrate and utilise two new
specialist alcohol nurses in A&E
32. Our research approach
Scoping phase
Review of secondary
Secondary literature, including
research previous work in this area
and with this audience.
Primary 11 Interviews with a range
research of A&E staff to understand
Stakeholder the initial issues around the
interviews delivery of brief
interventions.
Shadowing of healthcare
professionals during their
shifts in A&E to observe
Ethnography: barriers and observations in
observation practice, cross-checking
early findings.
33. Access all staff – 11 shifts
Ambulance workers
We followed
Police in the department
one staff
Shadowed Nurses at all levels member
member each but
of staff Doctors at all levels accessed
10-20
GP streamers people each
Receptionist shift
We accessed A&E at different times of the day and night and
weekdays and weekends
34. Pattern drinking is perceived as binary not
on a continuum
The attitude in A&E seems to place drunks in two
categories: ‘Problem drinker’ and ‘A few too many’
35. The danger of ‘Us vs. Them’ – two
models
Referr
Vs.
A& Referr A& al
al teams
E teams
E
It was very clear that for referrals to work the
relationship must be a partnership
36. Referral system needs to be easy to use and
become second nature
Fast
Clear
Easy to use
Need limited
involvement
Not need further
paperwork
The key to the success of the nurses is that they
are seen to decrease rather than increase workload
37. Senior staff really set the tone
Senior staff must be aware how their perception
of alcohol affects that of everyone else
42. Existing Examples (1): Defra’s Environmental Segmentation
Model
Plotting the Segments
Ability to act High High potential and
Segment willingness and
willing
ability
1: Positive greens
2: Waste watchers I think it’s important that I do as
‘Waste not, want not’ that’s much as I can to limit my impact
important, you should live life 3: Concerned on the environment.
thinking about what you are consumers 18%
doing and using. I think I do more than a lot of
12% people. Still, going away is
important, I’d find that hard to give
7: Honestly up..well I wouldn’t, so carbon off-
disengaged setting would make me feel
Maybe there’ll be an better. Willing
environmental disaster, maybe
not. Makes no difference to me,
14% to Act
5: Cautious participants
I’m just living life the way I want
I do a couple of things to help High
to.
Low the environment. I’d really like
18%
to do more, well as long as I
saw others were.
14%
6: Stalled starters 4: Sideline supporters
I don’t know much about I think climate change is a big
climate change. I can’t afford problem for us. I know I don’t
a car so I use public think much about how much water
transport.. I’d like a car or electricity I use, and I forget to
though. turn things off..I’d like to do a bit
10% more.
14%
Low potential and
unwilling Low
43. Key principles for segmentation
Segmentation is…
1. A practical tool
Key question: What do you want the model to do?
(eg. tightly predict specific behaviours, or show differences/similarities
between different audience groups?)
(eg. will you be conducting further research with the segments, or ‘just’
targeting them?)
If a behaviour change tool: segment on the behaviour(s) in question, OR
the most proximal determinants of those behaviours
2. An iterative process
Make this as transparent as possible but keep it flexible
3. As much an art as a science
Focus on practical purposes of the model for diverse stakeholders:
more heads are better than one (steering group, advisory group etc)
44. Attributes of an effective segmentation
model
1. Usability
- Is the model easily understandable, and memorable –
can people assimilate and use it?
- Can the segments be reached in the ‘real world’?
2. Replicability
- Can the segments be easily found in subsequent
qualitative and quantitative samples?
3. Stability
- Will the segments be relatively stable over time?
45. A 5 stage process for segmentation
1. Scoping Stage / Survey Design
2. Survey Fieldwork, Topline Findings
3. Factor/Cluster Analysis
4. Profiling the Segments
5. Embedding and Replication
48. Spending money on the research
versus the intervention
Researc
h
Interventio
n
Difficult to justify research sometimes
when conducting it will take money away
from interventions
49. What can you do to save money?
Find out what has been done already
– Move away from every population is different
– Contact research companies, government departments,
academics
– This means you are filling in the gaps rather than starting afresh
Is there routinely available data out there?
– Possibly very useful for evaluation
Who can you team up with to pool resources?
– Shared aims and resources
Be sure what you need
– The sharper the brief the more you will get back
51. Developing a theory of change
The model sets out the links between the chosen focus of this initiative and
the activities, short and longer-term outcomes whose effectiveness is being
evaluated.
Impacts (longer
Outputs: Outcomes (short term):
Inputs:
• What will/has
and medium • What is the long term
• What resources
have been made happened/been done as a term): reason for the programme –
available for the result of the inputs? what is it designed to bring
•What are the interim ways
programme? about
to measure whether the
impacts are likely to occur
52. Some examples of when it didn’t work
out as expected
The teenage pregnancy intervention that had a rather
different outcome from the one intended
Introducing sterilising tablets into prisons to clean needles
which had an unfortunate side effect
The initiative to reduce the level of mugging in Deptford
which proved unpopular with their neighbours
Unintended consequences show the
importance of research
54. So…
Start early
Be clear where you want to get to
All this is not as new as it seems
Design a methodology fit for purpose but flexible!
Think about what data you already have
Look at what has already been done
Look to innovation when appropriate
Always think about unintended consequences
Good luck!
55. Thank you
For further information contact:
dan.wellings@ipsos-mori.com
on 020 7347 3000