1. The document discusses expectations for engaged citizens and outlines five ways citizenship could be strengthened including giving communities more powers, encouraging community involvement, transferring power to local government, supporting the third sector, and publishing government data. 2. It then discusses the growth of social enterprises and how reducing reoffending and improving health and wellbeing can benefit both society and businesses' bottom lines. 3. Finally, it argues that both businesses and individuals have a duty to 'give back' and employers can facilitate contributions through activities like volunteering.

1. Social citizen Claire Cater Logo + Bell Pottinger logo [email_address] [email_address]

2. Citizen Engaged… Empowered

4. Citizen has… choice, power and responsibility

6. Citizen reporters

8. Your reputation in their hands

9. The Lens of Society COMMUNITY ME VOLUNTEER ENVIRONMENT HEALTH CRIME EDUCATION JOB CREATION LOCAL SUPPLY SOCIAL ENTERPRISE

15. Global searches

16. Socially Responsible Citizen

18. Social citizen Good sense… Good business

19. Social business Between Business and Environment Between Society and Environment Sustainable Liveable Viable Fair

24. How we work together...

25. Social nterprise the next .com boom Growing fast… GROWTH median growth for the RBS SE100 top 100 51.09% 78.63% average growth for the RBS SE100 top 100

27. We are trading Social capital Asset trust environment health employment education reputation Supply chain

28. Belief 1. Trust of judgment 2. Trust of will or motive; 3. and trust of delivery or competence Behaviour Trust Reputation Transparency Engagement Profit with purpose HOW WHERE WHAT

32. leadership

37. Citizen NGAGED

38. An acknowledgement that both businesses and individuals have a duty to 'give something back' And employers can be key in facilitating individuals to make a contribution... brand democracy

39. brand democracy

40. Understand your citizens Leaders (10%) I tend to take a leadership role – coming up with ideas and organising people Followers (19%) I tend to get involved in organising if there is someone else to lead it Activists (19%) I tend to take an active role and encourage others to participate, even if I am not leading myself Joiners (25%) I tend to get involved in helping out with activities once a group have set up something For hire (10%) I tend to join in only if I am pushed or when others get involved Disinterested (6%) I tend not to be interested in joining in brand democracy

41. Green washing

44. Claire Cater Director - brand democracy, Group lead, Big Society and Behaviour Change Bell Pottinger Email: CCater@Bell-Pottinger.co.uk