This document discusses techniques used in music videos for rock artists. It analyzes shots from videos of The Rolling Stones, Jet, Arctic Monkeys, Red Hot Chili Peppers, and Franz Ferdinand. Group shots are used to show bands as a unit, while close-ups of guitars emphasize instruments which are important in rock. Mid shots of frontmen give insight into their style and identity. Live performances are often recreated in rock videos to portray the artists as passionate about performing rather than commercialized products.

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7. (The Rolling Stones- Doom and Gloom)
This shot from the most
recent of the Stones’ videos
shows all members together.
A group shot is used to show
them as a unit.

8. (JET – ARE YOU GONNA BE MY GIRL)
Here a close up shows the
guitarist playing the iconic
riff of ‘Are You Gonna Be
My Girl’, inarguably the
most well known Jet song.
There is a major focus on
instruments in rock and
this is visible in this shot
not only through the
camera’s focus on the
guitar but also through the
contrast of the white
background with the black
guitar neck (/fret-board).

9. (Arctic Monkeys- Arabella)
A Mid Shot of the lead/front-man can give
the viewer a better impression or a fuller
insight into their style and image; arguably
a big part of a musicians identity.
From a mid shot we can also get a better
idea of setting while simultaneously not
foregrounding it.
Here Turner wears a white shirt with rolled
up sleeves and the top buttons undone
depicting a semi casual look. In a way it
could be viewed as breaking conventions
as a smart white shirt would normally be
worn in a neat and formal manner. This
could reflect the conventional idea of Rock
Artists not abiding by societies rules and
expectations.

10. Red Hot Chilli Peppers- Snow (Hey Oh)
A close up of the vocalist Anthony Kiedis.
Close ups are often used to show the
emotions of the vocalist and can be used
in order to foreground specific lyrics too.

11. (Franz Ferdinand- The Fallen)
In this Franz Ferdinand video
the illusion of a gig is created.
The camera shows what
would seem like a P.O.V shot
of an audience member;
capturing the crowd and the
band simultaneously.
Live performances are often
recreated (or actual live
performance footage is used)
for music video purposes in
the rock genre due to the
convention of Rock artists not
being a commercialised
product (-the stereotype of
pop) but rather being in the
music industry because
performing their music is their
passion.