The Pursuit of Augmented Reality
•
0 likes•626 views
In this presentation, Chris Beaman briefly examines the recent announcement that Google is investing in Magic Leap, a tech startup described as a proprietary wearable technology that will enable humans to interact with digital devices in a completely visually cinematic way.
Report
Share
Report
Share
Download to read offline
Recommended
Data meets Creativity - Webbdagarna 2015
How to use data to improve advertising and marketing, how to automate marketing without loosing the human touch and how to also establish a culture of analysis and optimization. This presentation will guide you through the most important trends in the field and present actionable examples that you can use in your everyday marketing.
(Commented version of my talk at Webbdagarna 2015 in Stockholm)
Included Cases:
- British Airways #lookup
- Nike+ "Outdo You in 2015" (AKQA, McBess)
- AdWords Scripts / Realtime Weather Data
- AdWords Scripts / Traffic Connection Data
- Data driven Newsletter Campaign (Remarketing)
- 3D printed AdWords Reporting (Vision Award)
Design: Alessandra Angelucci
Taking Shape: The Mixed Reality Future
This document discusses the growing field of virtual, augmented, and mixed reality technologies. It begins by quoting Mark Zuckerberg on the future potential of virtual reality. It then provides brief explanations and examples of virtual, augmented, and mixed realities. The document notes predictions from Gartner that 20% of large businesses will adopt some form of virtual or augmented reality by 2019. It outlines several marketing uses for these technologies and provides examples from Lowe's, Tom's Shoes, and others. Overall statistics on the growing value and adoption of virtual and augmented realities are presented.
Keynote 2016
Keynote at #DevFestAhm 2016 organized by GDG Ahmedabad, Latest in Mobile and IoT World, IT, CS, Computer Applications
Magic leap
Magic Leap is a secretive startup working on a head-mounted display that can superimpose 3D imagery over real-world objects. It has raised over $1.4 billion in funding from investors like Google and Alibaba. While its technology remains unproven, Magic Leap aims to create an immersive new medium called "cinematic reality" that makes digital content feel real. The company's marketing strategy focuses on generating buzz through thought-provoking content without revealing full details of its product.
G A M Emarketing 08 02 07
1. Game marketing provides an engaging way for brands to integrate with consumers through digital channels in games. It allows two-way communication and direct measurement of effectiveness.
2. Myths about gamers are debunked - the typical gamer is over 30 years old, half of all gamers are women, and gamers will accept ads and product placements if they don't interfere with gameplay.
3. The landscape of game marketing is evolving as gaming expands across multiple platforms including consoles, PC, mobile and online games. This allows consumers to connect their identity and gameplay across devices.
Irving Chavez _Forecasting Project_Digital Presentation
The document discusses research on how technology will be deeply embedded in people's lives by 2025 and the impacts it may have. It covers trends like augmented reality, disruption of 20th century business models, the rise of social media and streaming services, and online education. It also discusses key drivers, projections, plans and uncertainties around issues like the future of companies like Tesla, safety concerns, and government regulation. Alternative futures discussed include a possible loss of interest in technology due to privacy and security concerns.
SXSW 2016 takeaways
The document summarizes key takeaways from the SXSW conference. Some of the main topics discussed include: 1) The importance of designing technology with purpose and creating positive human experiences. 2) How collaboration between companies can drive innovation. 3) The value of not being constrained by audiences and taking creative risks. 4) The growing role of virtual and augmented reality. 5) How the rate of technological change is accelerating exponentially. 6) How cognitive computing is being applied across many domains to solve problems. 7) Emerging technologies like self-driving cars that are closer to widespread use than perceived. 8) How ubiquitous computing is already integrating technology into many aspects of life. 9) The growing role of robots and focus on
21 Social Media Marketing Trends for 2012
This document presents 21 social media marketing trends to expect in 2012 based on trends collected from social media, marketing, business, gaming and mobile. Some of the key trends highlighted include the integration of social media into corporate websites, the growing influence of social media on sales, the growth of social media budgets and advertising, the rise of branded content and content curation, and the increasing usage of social media on mobile devices. The document was created by Priit Kallas, Mart Prööm and Raul Kaevand of Dreamgrow Digital.
Recommended
Data meets Creativity - Webbdagarna 2015
How to use data to improve advertising and marketing, how to automate marketing without loosing the human touch and how to also establish a culture of analysis and optimization. This presentation will guide you through the most important trends in the field and present actionable examples that you can use in your everyday marketing.
(Commented version of my talk at Webbdagarna 2015 in Stockholm)
Included Cases:
- British Airways #lookup
- Nike+ "Outdo You in 2015" (AKQA, McBess)
- AdWords Scripts / Realtime Weather Data
- AdWords Scripts / Traffic Connection Data
- Data driven Newsletter Campaign (Remarketing)
- 3D printed AdWords Reporting (Vision Award)
Design: Alessandra Angelucci
Taking Shape: The Mixed Reality Future
This document discusses the growing field of virtual, augmented, and mixed reality technologies. It begins by quoting Mark Zuckerberg on the future potential of virtual reality. It then provides brief explanations and examples of virtual, augmented, and mixed realities. The document notes predictions from Gartner that 20% of large businesses will adopt some form of virtual or augmented reality by 2019. It outlines several marketing uses for these technologies and provides examples from Lowe's, Tom's Shoes, and others. Overall statistics on the growing value and adoption of virtual and augmented realities are presented.
Keynote 2016
Keynote at #DevFestAhm 2016 organized by GDG Ahmedabad, Latest in Mobile and IoT World, IT, CS, Computer Applications
Magic leap
Magic Leap is a secretive startup working on a head-mounted display that can superimpose 3D imagery over real-world objects. It has raised over $1.4 billion in funding from investors like Google and Alibaba. While its technology remains unproven, Magic Leap aims to create an immersive new medium called "cinematic reality" that makes digital content feel real. The company's marketing strategy focuses on generating buzz through thought-provoking content without revealing full details of its product.
G A M Emarketing 08 02 07
1. Game marketing provides an engaging way for brands to integrate with consumers through digital channels in games. It allows two-way communication and direct measurement of effectiveness.
2. Myths about gamers are debunked - the typical gamer is over 30 years old, half of all gamers are women, and gamers will accept ads and product placements if they don't interfere with gameplay.
3. The landscape of game marketing is evolving as gaming expands across multiple platforms including consoles, PC, mobile and online games. This allows consumers to connect their identity and gameplay across devices.
Irving Chavez _Forecasting Project_Digital Presentation
The document discusses research on how technology will be deeply embedded in people's lives by 2025 and the impacts it may have. It covers trends like augmented reality, disruption of 20th century business models, the rise of social media and streaming services, and online education. It also discusses key drivers, projections, plans and uncertainties around issues like the future of companies like Tesla, safety concerns, and government regulation. Alternative futures discussed include a possible loss of interest in technology due to privacy and security concerns.
SXSW 2016 takeaways
The document summarizes key takeaways from the SXSW conference. Some of the main topics discussed include: 1) The importance of designing technology with purpose and creating positive human experiences. 2) How collaboration between companies can drive innovation. 3) The value of not being constrained by audiences and taking creative risks. 4) The growing role of virtual and augmented reality. 5) How the rate of technological change is accelerating exponentially. 6) How cognitive computing is being applied across many domains to solve problems. 7) Emerging technologies like self-driving cars that are closer to widespread use than perceived. 8) How ubiquitous computing is already integrating technology into many aspects of life. 9) The growing role of robots and focus on
21 Social Media Marketing Trends for 2012
This document presents 21 social media marketing trends to expect in 2012 based on trends collected from social media, marketing, business, gaming and mobile. Some of the key trends highlighted include the integration of social media into corporate websites, the growing influence of social media on sales, the growth of social media budgets and advertising, the rise of branded content and content curation, and the increasing usage of social media on mobile devices. The document was created by Priit Kallas, Mart Prööm and Raul Kaevand of Dreamgrow Digital.
Cannes Lions 2015 Highlights
From the presentation I made in DDD (Digital - Design - Data) Conference. Brief history of Cannes Lions, higlights and some predictions for the near future.
When will Virtual Reality become Reality? @NED2015
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
What's Behind The Corner For User Experience? // UX-congress 2015
This document discusses future trends in user experience design. It notes that the user interface will be everywhere and integrated into many different touchpoints, including screens of varying sizes, connected products, gestures, voice, virtual and augmented reality. Designers need to think beyond screens and design experiences that leverage new technologies like artificial intelligence and sensors to provide contextually relevant experiences across different environments. The future of design involves seamless interactions across the physical and digital world through natural interfaces that are enhanced by but not dependent on screens.
Next Frontiers of Marketing: Virtual & Mixed Reality, Artificial Intelligence...
The next frontier of marketing: Virtual & Mixed Reality, Artificial Intelligence & Cognitive
Evolution of media, brand opportunities and implications
Portfolio korina
The document discusses creative streaming, which involves live and interactive content across web and mobile platforms, allows for user-generated content, and enables real-time collaboration. It encourages streaming creatively and indicates it has answers related to creative streaming.
W3W WEEK #22
Mobile-related technologies for the past week, in 3 (or almost) words: Productivity, Messaging, Virtual Reality
HoloLens
The tech industry has been bustling with excitement as new developments in virtual reality emerge. As major tech companies like Facebook and Sony develop their virtual reality headsets, Microsoft has begun to occupy the space of augmented reality. Unlike the Oculus Rift and the Samsung Gear VR, which produce full virtual immersion, Microsoft’s HoloLens allows users to interact with holograms in the physical world. HoloLens crosses the lines of AR and VR by projecting a virtual environment onto the user’s physical space. The applications for this technology could greatly affect anything from neurosurgery to roof repair and would even make Tony Stark jealous.
Magic Leap
Magic Leap is developing a mixed reality technology that blends virtual objects into the real world. Their proprietary technology uses over 150 patents to create a safer and more immersive experience than VR or AR. Magic Leap has raised over $2.5 billion in funding to develop their technology and plans to enter the $65 billion gaming market and $100 billion mobile market. Their first product is expected to ship soon after extensive testing and will have an introductory price of $600.
Sxsw infonl .compressed
At this LABS knowledge session held at April 13, we shared our impressions from SXSW interactive, where we attended.
NATIVE VML March Trends Report
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
Building Brands in a Post-Digital Age
Some thoughts on marketing and branding on the web i the new post-digital age from your friends at Heat
Total immersion - Augmented reality
1st public demonstration in Europe of D'Fusion Mobile Markerless tracking"
Nicolas Boireau - Country Manager Total Immersion during Mobilemonday.be session on augmented reality
Cannes Lions 2016 Recap - Nikhil Parsad
The document summarizes the author's experience at their first Cannes Lions festival. It was overwhelming due to the immense amount of creativity, inspiration, and difficult choices between overlapping events. However, apps helped plan the schedule and the staff made navigation easy. Notable highlights included seeing famous speakers, the stunning award-winning work on display, intimate discussions at Master Classes, innovative start-ups at the Innovation Hub, and brand experiences like Facebook's and YouTube's beaches. The Dentsu Beach House was a favorite spot with food, drinks, and sports viewing. Overall, it was an incredible thank you to the creative industry.
What is Metaverse ? What is Not ?
The document provides a history of the development of virtual reality technologies from the 1800s to present day. It discusses early concepts and inventions related to stereoscopic vision, virtual environments, and head-mounted displays. Key developments discussed include the Sensorama machine (1956), Telesphere Mask (1960), Headsight (1961), Sword of Damocles (1968), VIDEOPLACE (1975), Sayre Gloves (1982), DataGlove and EyePhone by VPL Research Inc. (1985), Virtuality arcade machines (1991), Virtual Vietnam PTSD therapy (1997), and Oculus Rift (2010). The document traces how VR has evolved from early concepts to commercial applications today.
Reperes Metaverse Roadmap 290807 Gb
The document discusses trends towards integrating the digital and physical worlds, including virtual worlds, mirror worlds, enhanced reality, and lifelogging. It describes how virtual worlds are converging with social networks and becoming more three-dimensional. Mirror worlds digitally map physical reality with satellite imagery and user-generated data. Enhanced reality uses intelligent objects to augment people's perceptions. Lifelogging aims to digitally record people's experiences and objects' states over time. These trends are advancing towards a "metaverse" that further blends reality and virtual experiences.
Heads Up Displays: The Future of Advertising with Google Glass
Augmented reality (AR) enhances real-world environments with computer-generated perceptual information. AR has many potential applications including advertising, tourism, education, and training. It works by displaying layered graphics and information over real world objects in real time using mobile devices and cameras. Popular uses of AR include shopping, travel, games, medical simulations, and maintenance assistance. Marketing with AR provides value when the content is highly relevant and engages users without being gimmicky.
Final Reflection - 9 Key Takeaways from #SXSW 2013 -- #SXSWOgilvy
Final Reflection - 9 Key Takeaways from #SXSW (South By Southwest) 2013 by Gemma Craven, Head of Social@Ogilvy New York. #SXSWOgilvy
The Future of Gaming
The document discusses how gaming has evolved and how it may continue to develop in the future. It explores how gaming has transitioned from physical to digital formats and the rise of mobile gaming. The document also examines how augmented reality and artificial intelligence could enhance gaming experiences by creating more immersive and interactive virtual worlds that approach reality. The future of gaming is predicted to involve more advanced connectivity between players and integration of gaming into everyday devices and activities.
Disrupting Reality: Taking Virtual & Augmented Reality to the Enterprise
The impact of virtual and augmented reality platforms and applications will be profound for enterprises across industries, allowing companies to transform processes and improve how employees work, communicate and collaborate. All within a real-time, "real-life" environment that reduces the need for physical premises and presence.
Top Technology Trends in 2015
We now have a healthy appreciation of how technology can keep businesses on their toes by disrupting everything – processes, consumer behavior, and how we live in general.
This year, we already see the start of how technology is changing the way we do business! Some of these ways are shown in the presentation
Google glass - New marketing trends
A presentation on the concept of google Glass witch describe its functionalities and features, its limitations of the marketing trends and future.
Google glass presentation - New marketing trends
A presentation on Google Glass witch describes its functionalities and features its limitations of the marketing trends and future.
More Related Content
What's hot
Cannes Lions 2015 Highlights
From the presentation I made in DDD (Digital - Design - Data) Conference. Brief history of Cannes Lions, higlights and some predictions for the near future.
When will Virtual Reality become Reality? @NED2015
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
What's Behind The Corner For User Experience? // UX-congress 2015
This document discusses future trends in user experience design. It notes that the user interface will be everywhere and integrated into many different touchpoints, including screens of varying sizes, connected products, gestures, voice, virtual and augmented reality. Designers need to think beyond screens and design experiences that leverage new technologies like artificial intelligence and sensors to provide contextually relevant experiences across different environments. The future of design involves seamless interactions across the physical and digital world through natural interfaces that are enhanced by but not dependent on screens.
Next Frontiers of Marketing: Virtual & Mixed Reality, Artificial Intelligence...
The next frontier of marketing: Virtual & Mixed Reality, Artificial Intelligence & Cognitive
Evolution of media, brand opportunities and implications
Portfolio korina
The document discusses creative streaming, which involves live and interactive content across web and mobile platforms, allows for user-generated content, and enables real-time collaboration. It encourages streaming creatively and indicates it has answers related to creative streaming.
W3W WEEK #22
Mobile-related technologies for the past week, in 3 (or almost) words: Productivity, Messaging, Virtual Reality
HoloLens
The tech industry has been bustling with excitement as new developments in virtual reality emerge. As major tech companies like Facebook and Sony develop their virtual reality headsets, Microsoft has begun to occupy the space of augmented reality. Unlike the Oculus Rift and the Samsung Gear VR, which produce full virtual immersion, Microsoft’s HoloLens allows users to interact with holograms in the physical world. HoloLens crosses the lines of AR and VR by projecting a virtual environment onto the user’s physical space. The applications for this technology could greatly affect anything from neurosurgery to roof repair and would even make Tony Stark jealous.
Magic Leap
Magic Leap is developing a mixed reality technology that blends virtual objects into the real world. Their proprietary technology uses over 150 patents to create a safer and more immersive experience than VR or AR. Magic Leap has raised over $2.5 billion in funding to develop their technology and plans to enter the $65 billion gaming market and $100 billion mobile market. Their first product is expected to ship soon after extensive testing and will have an introductory price of $600.
Sxsw infonl .compressed
At this LABS knowledge session held at April 13, we shared our impressions from SXSW interactive, where we attended.
NATIVE VML March Trends Report
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
Building Brands in a Post-Digital Age
Some thoughts on marketing and branding on the web i the new post-digital age from your friends at Heat
Total immersion - Augmented reality
1st public demonstration in Europe of D'Fusion Mobile Markerless tracking"
Nicolas Boireau - Country Manager Total Immersion during Mobilemonday.be session on augmented reality
Cannes Lions 2016 Recap - Nikhil Parsad
The document summarizes the author's experience at their first Cannes Lions festival. It was overwhelming due to the immense amount of creativity, inspiration, and difficult choices between overlapping events. However, apps helped plan the schedule and the staff made navigation easy. Notable highlights included seeing famous speakers, the stunning award-winning work on display, intimate discussions at Master Classes, innovative start-ups at the Innovation Hub, and brand experiences like Facebook's and YouTube's beaches. The Dentsu Beach House was a favorite spot with food, drinks, and sports viewing. Overall, it was an incredible thank you to the creative industry.
What is Metaverse ? What is Not ?
The document provides a history of the development of virtual reality technologies from the 1800s to present day. It discusses early concepts and inventions related to stereoscopic vision, virtual environments, and head-mounted displays. Key developments discussed include the Sensorama machine (1956), Telesphere Mask (1960), Headsight (1961), Sword of Damocles (1968), VIDEOPLACE (1975), Sayre Gloves (1982), DataGlove and EyePhone by VPL Research Inc. (1985), Virtuality arcade machines (1991), Virtual Vietnam PTSD therapy (1997), and Oculus Rift (2010). The document traces how VR has evolved from early concepts to commercial applications today.
Reperes Metaverse Roadmap 290807 Gb
The document discusses trends towards integrating the digital and physical worlds, including virtual worlds, mirror worlds, enhanced reality, and lifelogging. It describes how virtual worlds are converging with social networks and becoming more three-dimensional. Mirror worlds digitally map physical reality with satellite imagery and user-generated data. Enhanced reality uses intelligent objects to augment people's perceptions. Lifelogging aims to digitally record people's experiences and objects' states over time. These trends are advancing towards a "metaverse" that further blends reality and virtual experiences.
Heads Up Displays: The Future of Advertising with Google Glass
Augmented reality (AR) enhances real-world environments with computer-generated perceptual information. AR has many potential applications including advertising, tourism, education, and training. It works by displaying layered graphics and information over real world objects in real time using mobile devices and cameras. Popular uses of AR include shopping, travel, games, medical simulations, and maintenance assistance. Marketing with AR provides value when the content is highly relevant and engages users without being gimmicky.
Final Reflection - 9 Key Takeaways from #SXSW 2013 -- #SXSWOgilvy
Final Reflection - 9 Key Takeaways from #SXSW (South By Southwest) 2013 by Gemma Craven, Head of Social@Ogilvy New York. #SXSWOgilvy
The Future of Gaming
The document discusses how gaming has evolved and how it may continue to develop in the future. It explores how gaming has transitioned from physical to digital formats and the rise of mobile gaming. The document also examines how augmented reality and artificial intelligence could enhance gaming experiences by creating more immersive and interactive virtual worlds that approach reality. The future of gaming is predicted to involve more advanced connectivity between players and integration of gaming into everyday devices and activities.
What's hot (18)
When will Virtual Reality become Reality? @NED2015
When will Virtual Reality become Reality? @NED2015
What's Behind The Corner For User Experience? // UX-congress 2015
What's Behind The Corner For User Experience? // UX-congress 2015
Next Frontiers of Marketing: Virtual & Mixed Reality, Artificial Intelligence...
Next Frontiers of Marketing: Virtual & Mixed Reality, Artificial Intelligence...
Heads Up Displays: The Future of Advertising with Google Glass
Heads Up Displays: The Future of Advertising with Google Glass
Final Reflection - 9 Key Takeaways from #SXSW 2013 -- #SXSWOgilvy
Final Reflection - 9 Key Takeaways from #SXSW 2013 -- #SXSWOgilvy
Similar to The Pursuit of Augmented Reality
Disrupting Reality: Taking Virtual & Augmented Reality to the Enterprise
The impact of virtual and augmented reality platforms and applications will be profound for enterprises across industries, allowing companies to transform processes and improve how employees work, communicate and collaborate. All within a real-time, "real-life" environment that reduces the need for physical premises and presence.
Top Technology Trends in 2015
We now have a healthy appreciation of how technology can keep businesses on their toes by disrupting everything – processes, consumer behavior, and how we live in general.
This year, we already see the start of how technology is changing the way we do business! Some of these ways are shown in the presentation
Google glass - New marketing trends
A presentation on the concept of google Glass witch describe its functionalities and features, its limitations of the marketing trends and future.
Google glass presentation - New marketing trends
A presentation on Google Glass witch describes its functionalities and features its limitations of the marketing trends and future.
BUSINESS REPORT : MAKING MONEY IN MOBILE
The document discusses the rapidly growing mobile computing industry and how companies are seeking to make money in this space. It notes that while wireless carriers currently make the most money in mobile, individual device makers like Apple capture more profit. It also summarizes that opportunities for profiting from apps and services are increasing, though currently account for the least amount of revenue. The document examines trends in smartphone adoption and sales, barriers to new technologies like Google Glass, and how cheap smartphones are being produced in China to compete with Apple and Samsung.
Google Glass seminar complete
This document provides an overview of Google Glass, an augmented reality head-mounted display being developed by Google. It discusses the technologies behind virtual and augmented reality, as well as an introduction to Project Glass. The document then covers the key technologies powering Google Glass like wearable computing, ambient intelligence and 4G networks. It also describes the design components of Google Glass and how it works. Later chapters discuss advantages and disadvantages, future applications and conclusions.
Seminar report meta
The document discusses Meta Pro Space Glasses, a new type of augmented reality glasses created by the company Meta in collaboration with Professor Steve Mann. The Meta Pro Glasses can superimpose 3D content onto the real world by building a 3D model of the surroundings using cameras and sensors. The glasses have a large holographic screen, are lightweight, and allow the user to project their computer interface anywhere. The document also discusses the "father of augmented reality," Professor Steve Mann, and his work pioneering wearable computing technologies.
Augmentation
This document discusses augmented reality (AR), defining it as a type of virtual reality that combines real and computer-generated scenes. It distinguishes AR from virtual reality by noting AR enhances real environments while VR replaces reality. Examples of AR applications like Wikitude, Layar and Google Glass are provided. The document also outlines several industries where AR is used and discusses advantages like uniqueness, personalization and virality, as well as disadvantages like privacy concerns, advertising issues, and physical dangers.
10 upcoming-technology-that-may-change-the-world
10 upcoming technologies are described that may change the world: 1) Google Glass for augmented reality, 2) Form 1 personal 3D printer, 3) Oculus Rift virtual reality headset, 4) Leap Motion for controlling devices with hand gestures, 5) Eye Tribe for controlling devices with eye movements, 6) SmartThings for connecting devices in the home, 7) Firefox OS as an open source mobile operating system, 8) Project Fiona as a dedicated gaming tablet, 9) Parallella as an affordable mini supercomputer, and 10) Google's driverless car which has driven over 1000 miles without human control.
10 upcoming-technology-that-may-change-the-world
10 upcoming technologies are described that may change the world: 1) Google Glass for augmented reality, 2) Form 1 personal 3D printer, 3) Oculus Rift virtual reality headset, 4) Leap Motion for controlling devices with hand gestures, 5) Eye Tribe for controlling devices with eye movements, 6) SmartThings for connecting devices in the home, 7) Firefox OS as an open source mobile operating system, 8) Project Fiona as a dedicated gaming tablet, 9) Parallella as an affordable supercomputer, and 10) Google's driverless car which has driven over 1000 miles without human control.
The 5 Biggest Technology Trends In 2022
The document discusses 5 major technology trends for 2022: 1) Artificial intelligence becoming more prevalent in everyday devices and tools, 2) Everything transitioning to an "as a service" model and no-code interfaces becoming more popular, 3) Continued digitization, data collection, and virtualization including the development of "metaverses", 4) Increased focus on transparency, governance, and accountability of AI and technology, and 5) Growing investment and viability of sustainable energy solutions like wind, solar, and green hydrogen.
GOOGLE GLASS
Google Glass is an augmented reality head-mounted display being developed by Google. It displays information to the user via a small video screen and responds to voice commands. The device connects to smartphones via WiFi and allows hands-free access to maps, messages, photos and more. While promising benefits like accessibility, some disadvantages include privacy concerns, distraction from surroundings, and fragility. Google hopes to push the technology further and gain FCC approval this year for expanded testing and future applications.
Google glass documentation
The document provides an overview of Google Glass, including its design features such as the video display and camera, and the technologies that enable it like wearable computing, ambient intelligence, and 4G networks. It also discusses how Google Glass works hands-free using voice commands and displays information to the user through the video display mounted on the glasses. The document serves as a technical report submitted by a student to fulfill the requirements for a Bachelor of Technology degree.
introduction and abstract on Google Glass Major report
This document discusses Google Glass and its potential role in network surveillance. It provides background on Google Glass and augmented reality. The document will investigate whether Glass could contribute to network surveillance by analyzing its capabilities and comparing its potential outcomes to George Orwell's dystopian novel Nineteen Eighty-Four. Theories will be applied to analyze Glass's possibilities for surveillance and interpret its impacts on privacy.
Augment reality (a walk through) – the blend of real world and virtual world
All the major companies including Google, Apple and Microsoft are investing high on this technology and they have already developed their trademark software and hardware related to the same. GoOgle has been working on Google Glass for past few fears and on the other hand Microsoft is working on project named as Holo Lens. Apple is also working on the same, but it is yet to announce its project name for augmented reality. There are other major brands who have already developed application that uses AR for rich and lively user experience.
Google Glass
Google Gets in your face with the augmented reality head mounted display that is now trending in the market.
7 Next-Gen Digital Marketing Trends For 2023 Company.pdf
In the year 2023, digital marketing trends are shifted to a much more focused and targeted platform. Marketing trends have already seen significant change over the past decade, but the shift in focus of digital marketing in 2023 will be the biggest change yet. For more info visit:https://www.theimpulsedigital.com/blog/7-next-gen-digital-marketing-trends-for-2023/
Google Glass: A Futuristic Fashion Failure Gadget
M S Reza Jony is presently pursuing his MBA degree at Postgraduate Institute of Management, University of Sri Jayewardenepura, Sri Lanka. He wrote this report on Google Glass during his participation in the Information Management (IM) course........
Open Mic Monday - March 16, 2015
This document provides a weekly update from Paulette Chafe, Director of Experience Planning at IBM Interactive Experience. It includes five experiences to check out this week related to tech enhanced packaging, location awareness, virtual reality applications, visual recognition technology, and 5G networks. It also provides conference call details for remote workers and invites creative community members to share their work on Behance.
Top Brands using virtual reality for advertising campaigns Q2 2016
This document discusses virtual reality (VR) and its potential for brand marketing campaigns. It defines VR and provides stats on the growing VR market. Examples are given of brands like Volvo, North Face, and Lowe's that have implemented successful VR experiences. Considerations for brands interested in VR include content delivery methods, audience targeting, and evaluating costs versus reach and media coverage. An assessment framework is outlined to help brands decide whether to pursue a VR marketing campaign.
Similar to The Pursuit of Augmented Reality (20)
Disrupting Reality: Taking Virtual & Augmented Reality to the Enterprise
Disrupting Reality: Taking Virtual & Augmented Reality to the Enterprise
introduction and abstract on Google Glass Major report
introduction and abstract on Google Glass Major report
Augment reality (a walk through) – the blend of real world and virtual world
Augment reality (a walk through) – the blend of real world and virtual world
7 Next-Gen Digital Marketing Trends For 2023 Company.pdf
7 Next-Gen Digital Marketing Trends For 2023 Company.pdf
Top Brands using virtual reality for advertising campaigns Q2 2016
Top Brands using virtual reality for advertising campaigns Q2 2016
More from Chris Beaman
Cool Startup Work Spaces
The document discusses collaborative startup work spaces, describing a newly designed office space called the Factory Office in San Francisco and mentioning LivePerson's office in New York City. In a few sentences, it gives high-level information about coworking spaces for startups located in two different cities.
- The Farm -
This short document promotes creating presentations using Haiku Deck on SlideShare. It encourages the reader to get started making their own Haiku Deck presentation by simply clicking the "GET STARTED" prompt. In just one sentence, it pitches presentation creation using Haiku Deck on SlideShare's platform.
The Farm by Chris Beaman
The farm is owned by Chris Beaman. It is likely a multi-part story that will describe Chris Beaman's farm in more detail across multiple sections. This first part provides little detail but sets up Chris Beaman as the owner and focus of a story about a farm.
Disrupt SF 2014 Winner Announced
The TechCrunch Disrupt SF 2014 conference hosted 26 startup companies competing for $50,000 in prize money. Over 3 days, the companies pitched their products to judges. In the end, Alfred, a Boston-based company that manages household chores and services through subscriptions, was selected as the winner. Alfred's platform allows members to automatically coordinate on-demand services for their home through a single subscription.
Photographers Rejoice; Flickr Offers Profit Incentive, Finally
Chris Beaman discusses the latest news regarding Flickr's new profit incentive for its photographers.
Amazon Prime Air
Chris Beaman talks about some of the new developments regarding Amazon Prime Air, a new unmanned delivery services that uses drones. Amazon has continued to make hires for the program despite regulations by the FAA saying that the service would be illegal.
Facebook Redesign: Appealing to a Billion Users
Chris Beaman talks about the difficulties that Facebook has to overcome when it decides to redesign its site. He includes the thoughts of Margaret Gould Stewart, the Director of Product Design over at Facebook. Give it a quick read and let me know what things you consider when it comes to redesigning a site that has over one billion users (because we've all designed a site that big, right?).
Creating a Great Mobile App Experience - Part 2
The document discusses considerations for creating a successful mobile application. It emphasizes the importance of understanding users and providing a high-quality experience. Specifically, it recommends focusing on the user interface, making sure the app is relevant and useful for customers, incorporating rich media like video and images to enhance engagement, and integrating social sharing features so customers can promote the brand. The overarching goal is to innovate constantly while meeting user needs and business objectives.
How to Create a Great Mobile App Experience
Chris Beaman outlines some of the keys to creating a fantastic mobile application experience. He discusses wireframes, creating something different, making conversion as simple as possible and more.
Conversion-Optimized Design
This is a presentation on conversion-optimized design, led by Chris Beaman and Ross Beyeler of Growth Spark, and delivered to the Harvard Web Working Group.
More from Chris Beaman (10)
Photographers Rejoice; Flickr Offers Profit Incentive, Finally
Photographers Rejoice; Flickr Offers Profit Incentive, Finally
Recently uploaded
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
Azure API Management to expose backend services securely
How to use Azure API Management to expose backend service securely
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
A Comprehensive Guide to DeFi Development Services in 2024
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
AWS Cloud Cost Optimization Presentation.pptx
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Operating System Used by Users in day-to-day life.pptx
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Recently uploaded (20)
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Azure API Management to expose backend services securely
Azure API Management to expose backend services securely
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Operating System Used by Users in day-to-day life.pptx
Operating System Used by Users in day-to-day life.pptx
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
The Pursuit of Augmented Reality
- 1. THE PURSUIT OF AUGMENTED REALITY BY CHRIS BEAMAN
- 2. The anticipation is building for augmented reality in our daily lives. With every month that passes, it seems as though we are closer and closer to utilizing what used to be just an elusive idea in science fiction films. Now, big players like Google, Facebook, and Sony are all investing in virtual reality, which means this race is only getting started.
- 3. Most recently, Google invested $542 million in Magic Leap, a startup with ambitions to incorporate virtual reality interfaces to your everyday phone and computer screens.
- 4. Founded on the idea that, “Computing and technology should bend to us, to our needs, to our humanity, and to our experience. People should be first. Technology should serve us. Computing should match human experience, it should respect human physiology.”
- 5. The investment indicates a significant trend among the biggest names in tech. Facebook, Sony, and Samsung are all opening the door to virtual-reality technology. With the emerging excitement and demand of wearable tech, it makes sense that Google is walking through the door as well. Phones, computers, gaming, education, film and just your average day to day life may greatly benefit from this developing technology.
- 6. The company has designed a head-mounted device that functions like glasses. With the technology engaged, it can display computer-generated images in the wearer's field of vision.
- 7. Anyone familiar with Google and their products can see where this may be applicable. Google also develops a head-mounted product referred to as Google Glass, a device which displays information from your smartphone to a small screen fixed to a wearable metal frame, or “glasses.”
- 8. The Magic Leap team is also helping to create buzz.
- 9. Graeme Devine, computer game designer and programmer.
- 10. Weta Workshop, the special effects team behind movies like "The Lord of the Rings" and "The Hobbit.”
- 11. Brian Wallace, well-known tech marketer.
- 12. One thing is certain, the mysterious startup clearly has the proper support, and the potential appears to be, in their words, magical.
- 13. FOR MORE INFORMATION ABOUT CHRIS BEAMAN, CHECK OUT HIS BLOG AT HTTP://CHRISBEAMAN.ORG/