The Future of Tourism: SMEs, Climate Change, and Overcrowding
1. THE FUTURE OF TOURISM
Matvey Moseykov
Pere Rosselló Rebollo
2. PROBLEMS OF TOURISM FUTURE
1. Small and Medium enterprises
2. Climate change and the case of Great Coral Reef
3. Over-crowding in attractions and the case of
Great Wall of China.
3. SMEs – Small and Medium enterprises
•90 % of all tourism businesses
with fewer than 10
employees.
4. SMEs – Small and Medium enterprises
• Are threatened by
globalization.
• Smeral analized this
situation.
5. SMEs – Small and Medium enterprises
Two strategies.
Designed policies to help
SMEs
Response from the SMEs sector
EC, EU has made different business
policies
“Coop- petition”
Creating a favorable business
environment
Cluster groups: based on destination
and based on sector.
Encouraging business cooperation
beyond national borders
Collaboration
Providing information and support Sharing information on the latest
tecnologies
Launching transnational business in
EU
More rational and efficient distribution
Example of the Government of Austria Competitive advantages that depends
on the strenght of the others
6. SMEs – Small and Medium enterprises
The result
New, smaller and dedicated specific market
With following advantages:
Diffe-
rentiated
product
High
level of
personal
service
Good
quality /
price
ratio
Great
knowledge
Synergy
with
destiny
7. CLIMATE CHANGE
• Social and political engines favoured the growht
of the economy
• Consequences for global warming
most important fact in tourism
8. CLIMATE CHANGE
• Supply side:
Rising Temp. and sea
level rise
destination
Touristic movement
concentrates along
the coast
10. CLIMATE CHANGE
• World Tourist Organization WTO
the Djerba Declaration on Tourism and
Climate Change:
-Adopt the Kyoto protocol
-Implement sustainable practices in water use
-Develop a management system based on
environmental criteria
11. GREAT CORAL REEF
• Reef from Australia. The most important one
• >750$ million through tourism and fishing
• One of the most important tourists icons from Australia
12. GREAT CORAL REEF
• PROBLEMS of Climatic Change:
- 1.5 ºC - 4.5 ºC due to petroil and
coal
- Any possibility to make it
- In 2050 95% of living coral will be
death. It has numbered days
-Economic power will be lost. People
losing their jobs
13. GREAT CORAL REEF
• Due to the rising temperatures will be difficult to
find coral in most of the reef (in 2100)
• Not dissapeared, but less attractive for tourists
• That is to say that it is uncapable to adapt fast
enough to the Climatic Change
14. GREAT CORAL REEF
• Economic and social impact:
Powerful in tourism (domestic and international)
Huge circulation of ship operators
Fishing, mining and agriculture
Lose of natural and cultural heritage
15. GREAT CORAL REEF
• It’s future
GCR is the most well-managed reef in the world. Protected by
GBRMPA
This does not guarantee its protection at all.
Climatic change is caused by all the world.
The only solution is to be awared of its problems such as domestical
talking as international
17. Overcrowding in attractions
• TOP 3 of the most visited attractions
3. Central Park, New York
Annual Visitors: 37.5 M
2. Times Square, New York
Annual Visitors: 39.2 M
1. Las Vegas Strip
Annual Visitors: 39.7 M
19. The visitor management
• Tourists need a certain percentatge of freedom
If they are to preserve the values of the
destinations.
Example of Great Wall of China
20. The visitor management
OBJECTIVES
FOR A VISITOR FOR A DESTINATION
Experience Better distribution
Return to destination Extend the lenght of stay
Higher level of spending Reduce environmental and
social impacts
Better knowledge and
nature conservation
Pride among the local
community
22. The visitor management
1. Determine an
objectives .
2. Make an estimate of
your market.
3. Think about
capacity.
4. Set the main routes
around.
5. Control your plan.
