Facebook timelines Cairns Local Marketing

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A complete facebook timeline guide by Cairns Local Marketing, if you need any help please email support@cairnslocalmarketing.com

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Facebook timelines Cairns Local Marketing

  1. 1. CairnsLocal Marketing      |    www.CairnsLocalMarketing.com     |     support@cairnslocalmarketing.com  |    0411 530 910
  2. 2. FACEBOOK IN 2012! 901  million  monthly  active  users  ! 372M  daily  active  users  !   25  million  monthly  active  users  who’ve  used   4 Facebook  mobile  products  !   vailable  in  more  than  70  languages   A!   ccounts  for  more  than  95%  of  social  networking   A time  on  the  web    
  3. 3. THE NEW TIMELINES LAYOUT!   ntroduced  to  Pages  on  Feb.  29th     I!   race  period  until  March  31st     G!   ll  pages  switch  to  the  new  Timeline  layout  on     A March  31st.  !   any  new  changes  such  as  no  default  landing  page,   M bigger  custom  page  width,  large  cover  image  plus   many  more  
  4. 4. Whats  New  w ith  T imelines?! C   over  Image   ! F   riend  Feed  ! P   rofile  Picture   ! P   in  Posts  ! A   bout  Section   ! M   ilestones  ! A   pp  Display     ! S   tarred  Stories  ! H   ighlight  Feed   ! P   rivate  Message  ! T   imeline  Navigation   ! A   dmin  Panel  ! A   ctivity  Feed   ! A   ctivity  Log  
  5. 5. 1.  Cover  Image  2.  Profile  Picture  3.  Timeline  4.  About  Section  5.  Apps  6.  Highlights  7.  Composer  8.  Pinned  Post  9.  Friend  Activity    
  6. 6. COVER IMAGE
  7. 7. COVER IMAGE RESTRICTIONS!   51  x  315  pixels  (min.  399  pixels  wide)   8!   ake  it  stand  out;  represent  your  brand  well   M!   O  –  Price  or  purchase  info   N!   O  –  Contact  info  such  as  website,  ph.  no.,  address   N!   O  –  Like  or  Share  references   N!   O  –  Calls  to  Action  i.e  Click  Like,  Sign  up  Now     N
  8. 8. GREAT COVER IMAGE EXAMPLES
  9. 9. PROFILE PICTURE!  80  x  180  pixels  –  gets  resized  to  32  x  32  pixels   1!   ollows  you  around  Facebook  and  the  Web   F!   hould  be  your  logo,  brand,  product  or  spokesperson   S!   f  your  brand  is  you,  use  a  headshot   I!   an  be  creatively  combined  with  your  Cover  Image   C
  10. 10. COMBINING PROFILE PICTURE & COVER IMAGE
  11. 11. ABOUT SECTION!  55  characters  long   1!   ood  to  include  URL  (start  with  http://  to  make  it   G clickable)  !   f  URL  is  too  long,  use  shortening  service  (bit.ly)   I!   hould  describe  your  company  and  what  you  do   S!   ntire  box  is  automatically     E linked  to  your  Info  page  
  12. 12. APP DISPLAY!   nly  4     O displayed    –users  must  click  the  drop  down  /  more  arrow  !  st  one  –  photos,  can’t  be  changed;  others  can  –  make   1 good  use  of  this  prime  real  estate  !   humbnail  is  customizable  –  111  x  74  pixels   T!   hoose  thumbnails  that  encourage  the  user  to  click   C
  13. 13. HIGHLIGHT FEED!   llows  users  ability  to  choose  how     A they  interact  with  your  page  !   ighlights  –  what  FB  deems  most     H important  !   osts  by  Page  –  only  admins’  posts  shown   P!   osts  by  Others  –  everyone  except  admins’  posts.   P Allows  users  to  see  what  others  are  saying  about  your   brand    
  14. 14. TIMELINE NAVIGATION!   llows  users  to  easily  navigate  your  page  by  date   A!   ince  users  can  now  dig  deeper  into  your  page’s   S history,  make  sure  you  prune  your  page  !   o  through  each  date  in  your  page’s  past  and     G ask,“Does  this  represent  my  company  the  way  I     want  it  to?”    
  15. 15. TIMELINE NAVIGATION CONT’D!   tatistics  box  appears  at  the  end  of     S each  month  !   hows  what  /  who  the  page  has     S liked,  how  many  likes  the  page  has   and  how  many  people  are  “talking   about  this”  i.e.  engaging  with  your  page    
  16. 16. ACTIVITY FEED!   ctivity  Feed  is  the  new  Wall   A!   acebook’s  Edgerank  algorithm  decides  which  stories   F are  to  be  displayed  and  which  are  to  be  hidden.  !   dmins  can  change  /  edit  any  post  with  the  little   A pencil  icon  at  the  top  right  of  all  posts.  !   dmins  can  also  disable  posting  for  specific  fans  in   A case  someone  starts  spamming  your  page  
  17. 17. PIN POSTS!   inning  posts  keeps  it  at  the  top  of  your  activity  feed   P for  7  days  !   se  it  for  important  updates,     U contests,  announcements  etc  !   dd  links  and  additional  info  in     A the  description  !   in  posts  by  clicking  pencil  icon     P at  the  top  right  of  the  post  
  18. 18. FRIEND FEED!   ocuses  on  highlighting  the  users’  friends’  interaction   F with  the  page.  !   hows  interaction  from  your  fans’  friends   S!   ncreases  social  proof   I!   eature  can  be  turned  off   F in  admin  panel  
  19. 19. MILESTONES!   sed  to  highlight  important  dates  &  events     U!   dmins  set  the  date  of  milestones  which  enter  the   A timeline  at  that  date  !   ilestones  hold  more  weight  in  FB’s  algorithm  so   M they  will  appear  in  more  fans’  newsfeeds  !   se  for  new  store  opening,     U new  product  launch,  when     you  company  was  founded  etc    
  20. 20. STARRED STORIES!   imilar  to  Milestones  but  not  as  big  of  an  event   S!   ny  post  can  be  starred  so  that  it  stands  out   A!   tretch  to  fill  up  entire  page  (both  sides)   S!   ates  can  be  changed  so  they     D appear  where  you  want     them  to  in  your  page’s     timeline  
  21. 21. PRIVATE MESSAGE!   ans  and  non-­‐fans  can  send  messages  to  pages   F!   his  feature  can  be  turned  on  or  off   T!   ages  can  only  respond  –  not  initiate  a  conversation   P!   ages  can  only  send  2  messages  back  for  every  1   P received  !   ot  to  be  used  to  sell  –  use  it  to  build  trust  and   N relationships  with  your  fans  
  22. 22. ADMIN PANEL!   ppears  at  the  top  of  your  page   A!   an  be  hidden  from  view     C!   llows  for  quick  access  to     A stats  such  as  notifications,     likes,  messages  and  Insights  !   lso  where  you  edit  your   A page  info  and  settings  
  23. 23. ACTIVITY LOG!   llows  admins  to  see  page  activity  broken  down  by   A category  !   rovides  admins  with  easy  access  to  all  parts  of  their   P page  
  24. 24. WRAP UP!   imelines  become  mandatory  as  of  March  31st  2012.       T!   efault  landing  pages  /  welcome  tabs  do  NOT  exist   D inside  the  new  timelines  layout  !   ll  apps  will  function  as  normal   A!   ustom  page  sizes  have  increased  to  810  pixels  wide   C!   mbrace  the  changes  or  become  obsolete!   E

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