This presentation was delivered at the 'BA Summit Southern Africa - 2016'. It focuses on the early analysis stages of an initiative and how the context diagramming technique can be used to structure initial elicitation, align stakeholder thinking on analysis scope and guide business analysis planning and approach development. The presentation also details a method for combining the strengths of rich picture diagrams with context diagrams. These are some techniques that business analysts could use to manage the complexities and uncertainties common to the initial stages of analysis.