Digital signage is a powerful tool. With its motion, video, and vivid imagery, it's no surprise that it grabs our attention as we walk by. But what happens after the patron sees the ad? How do you get them to take action NOW instead of just going about their business? Enter QR code signage. See full article/video here: https://www.presentationpoint.com/?p=288905

1. The Power of QR
Code Signage for
Your Business
PresentationPoint.com

2. After people see your
ad or billboard,
what’s next?
• How do you get them to take action now?

3. This Looks
Like a Job
for… QR
Codes

4. What’s a QR Code?
• Code that can be scanned by any smartphone camera
• Shows information or takes people to a URL

5. Almost EVERYONE Has a Smartphone

6. What Happens When
They Scan the QR Code?
• People can interact or take immediate
action such as
• Learning more
• Purchasing
• Visiting your web page
• Engaging with your social media page

7. Example 1: Museums
• Each display can send visitors to deeper information
on the display item, sharing it’s history and why it is
important
• You can give people an in-depth visual and audio tour
• No need to reprint or update signage, just update the
page the QR code leads to
Image by Elliott Brown from Birmingham, United Kingdom, CC
BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via
Wikimedia Commons

8. Example 2: Retail
Store - Coupons
• Provide a coupon or discount to
purchase the product
• Makes buying more attractive
• If time-limited, it gets the customer
to take action to buy now

9. Example 3: Retail
Store – Product info
• show the product in action ("how-
to" videos)
• provide more information about
where the product is made
• provide information about
warranties
• show testimonials from others who
have purchased the product

10. Example 4: Restaurants
• provide information about the sustainability/environmental
impact of a product (think tuna caught with pole and line
instead of nets that harm dolphins and catch rare fish)
• provide nutritional information on food. A key benefit for
people with food allergies or sensitivities such as diabetics,
celiacs, etc.
• Provide information about whether the food is locally
sourced

11. Example 5:
Event Venues
• Link to buy tickets
• Page to see agenda/schedule

12. Creating QR Signage
• PowerPoint is great for digital
signage
• Easy to use
• Our DataPoint software (code on
the right) automates QR code
creation to:
• Websites
• Product details
• Contests
• Quizzes
• Feedback forms
• How-to videos and more

13. Find Out More at
PresentationPoint.com