QR codes (also called quick-response codes) are like barcodes, but they're made to be scanned by a cell phone camera. They're used by businesses today in all kinds of ways—from marketing to creating a seamless payment experience. The beauty of QR codes is that they can be used for a variety of purposes. And because we love helping our customers and readers be more engaging with their digital signage, we're going to walk you through some of the most common ways to use them. Let's start with…

1. 5 Ways To Use
Digital Signage
QR Codes to
Increase Sales
PresentationPoint.com

2. Why Add QR Codes to
Digital Signage?
• Easy connection via every smartphone camera
• Connect your product/brand to visitors’ personal
devices they consult over 40 times a day
• Creates more engagement with your brand and
products

3. 1. Website Links (URLs)
• Point visitors to the product page on your website
• Access deeper information
• See product specs
• See product in action

4. 2. Special Offers
• Send to special offer pages
• Coupons
• Rewards programs
• Exclusive deals/early access
• Bonus add-ons and upsells
• Provides incentive to buy NOW
• Builds your list and followers

5. 3. Show
Social Proof
• Link to online ratings
for the products
• User reviews
• Testimonials
• Case studies
• User-generated
content

6. 4. Video Guides & How-
To’s
• Show the product in action with video demos
• User-created videos
• Think knife-sellers at trade shows – people love to
watch the blade slice through a tomato

7. 5. Contests & Prizes
• People love to win!
• Send them directly to a
contest entry page
• Build your email list
• Build social media
followers

8. Getting Started
• PowerPoint is great for digital
signage
• Easy to use
• Our DataPoint software (code on
the right) automates QR code
creation to:
• Websites
• Product details
• Contests
• Quizzes
• Feedback forms
• How-to videos and more

9. Find Out More at
PresentationPoint.com