This document discusses the potential of wearable technologies to create behavior changes for patients. It outlines several key points: 1) Wearables can act as triggers to collect data and monitor patients, but are not enough on their own to drive behavior change. Increased ability through enhanced administration and motivation are also needed. 2) Three phases are defined to build individualized experiences - starting with ensuring ability and confidence, then enhancing the experience, and finally social integration. 3) Wearables are only one piece of improving adherence. True behavior change comes from enhanced patient experiences, which wearables may enable by acting as triggers and data collectors.

1. The potential of
wearable
technologies in
creating behavior
changes for
patients
October 5th , 2016
Hervé Dumas

2. From patients’ value…
Creating patient value is about enabling patients to live the life they choose, rather
than one dictated by the disease
Hervé Dumas – 02.02.2015

3. 3
… To patients’ solutions
We need to ensure that the solutions we provide are designed around the
patient experience…for them…with them
Hervé Dumas – 02.02.2015

4. What we learned
Getting the right information, the right training and the right support help
patients achieving to take control over their Care
4

5. Patient Personas
archetypes based on the features of an
group of people and built based on
extensive in-field research. We can use
their characteristics, motivations and
behaviors to give us a lens to design
experiences that better meet their needs.
Patients’ on-boarding deep dive
Understanding patients’ motivation and behavior during the first days of therapy
5
Touchpoints Mapping
Touchpoints are the moments where a
person interacts or engages with a product.
The aim is to create a view of the
experience through the patients eyes.

6. An evolving emotional state
Patients have to go through different emotional state, we cannot avoid that but
we can help them going through
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Shock & Denial
Anger
Bargaining
Depression
Acceptance
The Kübler-Ross Change Curve
Energy
Integration of
Change

7. 7
The change pace is not the same for everybody
Challenge will be to propose genericized offering for personalized solutions

8. Behavior Change model
Behavior change implies a trigger, a certain level of motivation and the ability to
perform task(s) leading to that change. Research showed that it is often easier to
trigger behavior change by enhancing ability (instead of focusing on motivation)
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B= mat
Behavior = motivation, ability, trigger
Trigger
Succeeded
Trigger
Failed
Motivation
Ability
High
Motivation
Low
Motivation
Hard
to Do
Easy
to Do
BJ Fogg Behavior Model

9. Three phases to build individualized experience…
Based on behavior change model, we defined three phases starting by ensuring
ability and confidence, before enhancing individual experience and social
integration
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Solutions will allow patients to
Shape their own experience
and feel engaged with right
expectations
Shock & Denial
Anger
Bargaining
Depression
Acceptance
Start deploying Solutions
that will Increase patients
Ability & Confidence
Solutions will allow
patients to benefit from a
fully integrated and social
experience

10. 10
B = mat
Wearables as a ‘Trigger’
Wearables can be excellent triggers and data collection tools but most of the time
they are not enough to be the sole behavior change agent for patients

11. 11
B = mat
Increased ‘Ability’ through enhanced administration
Wearables can be excellent triggers and data collection tools but most of the time
they are not enough to be the sole behavior change agent for patients

12. 12
B = mat
‘Motivation’ is a more complex factor
Motivation is highly dependent on patient’s personal background and expectations
balancing between need for humanized, analog and digital support

13. Wearable as a clinical tool
Wearable as well as any collection tool of patients' data may become an important
element of the creation of algorithm that could enhance clinical outcomes on top of
care experience
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Data
Wearables
Biosensors
Smart drug
delivery
Voice / visual
analyzers
With
Patients’
Consent

14. 14
Wearable are only a piece of adherence improvement
Adherence as such is not a patient issue. Wearable though could act as an enabler
of behavior change leading to an enhanced experience for patients resulting in
adherence improvement.
Behavior
change
Experience
Enhancement
Adherence
Improvement
Trigger /
Enabler

15. Thank You !