This portfolio document summarizes Jeffrey Lagden's graphic design work. It includes logos and identities he created for fictional companies as well as real clients. Some of the projects featured are logos for a delivery service, subway artwork, a photography business, and a film. The document also outlines his skills and work experience in graphic design, photography, and media production.

1. JEFFREY LAGDEN
GRAPHIC
DESIGN
PORTFOLIO

2. Day & Night delivery
This is a self-initiated project I
designed to further explore and
experiment with Logo design and
Corporate Identity.
This was Logo was inspired by the myth
of Storks delivering newborn babies to
families.
The goal was to create an Identity for a
fictional Courier Business, operating in
the UK and abroad.
The simple colour palette of Orange
and Blue represented Day and Night,
but also flexibility and value for money.

3. Subway
This is self-initiated CD
Case Project, I created to
experiment with Papercraft
artwork.
I wanted to create a project
that would be a hybrid of to
Papercraft with some computer
illustration.

4. I took inspiration from Album Case Designs from 90s‘s era Hip Hop
artists from the New York scene, and as black & White photography of
New York.
I based the artwork on Locations in New York, such as Central Park
and Harlem. The two stations are there to illustrate, the start and
destination of the Boys Journey.

5. I wanted to create imagery that felt physical
and 3-Dimension, which is an element I find
missing in some forms of modern Graphics
design.
I still utilized Digital software tools such as
Photoshop, to retouch and remove certain
aspects of the images such as backgrounds
or unwanted objects,. Additionally I also used
Adobe Illustrator to create the city and sky
backgrounds.

6. Allot of preparation and research was required to craft and design the Papercraft Models. When modeling and
assembling the pieces I used 300gsm thick paper and Foam boar for the Base’s and Buildings.
Some of the taller models were held upright with small Ice-lolly sticks. All of the work was handcrafted, as I
wanted the models to look natural, as opposed to printing out templates for assembly.

7. Black Tortoise Photography
I was tasked by a start up Photography Business
to design they’re Logo and Business Card.
The brief required their logo had to include a
symbol of a tortoise in the design, as the client
named the group after their pet Tortoise.
For the final design I found a way to combine a
camera aperture and a Tortoise together. This
solution was well received by the client and
helped their business stand out amongst their
competitors.

8. I Scream on the Beach
A small Independent film group hired
me, to create promotional material
for their low budget Slasher Horror
film. They wanted a New Logo and
Artwork that would be used on Posters,
Postcards, and T-shirts.
The clients wanted the artwork to
have an old antique quality, and be
influenced by Horror film Posters, from
the 1940s to the 1950s. This was to
reflect the films B-movie story premise
and themes.
The first poster was created using
photographs I took on a beach, of a
fake severed hand, with text created
Illustrator. For the second poster I
took stylistic influence from the Art
Deco movement, to create a vector
illustration that has an Ice Cream Cone
morphing into a sharp knife.

9. These are the other promotional material created for
‘I Scream on the Beach’. These included two T-Shirt
designs, Postcards, and a Cap with the films Logo
printed on the front to be worn by film crewmembers.
I Scream on the Beach

10. J- Maintenance
I was hired by a client to create a new Identity for
their Home Maintenance Business. They required
a new Logo, a Letterhead, and Vehicle Signage
Graphics, for their Company Van.
The Logo’s design incorporates a Plug Socket and
a House in the design. By arranging the Rectangle
shapes in a ‘T’ formation it not only creates a Door
and Window, but also a plug socket.
I worked closely with the client to create the
template design for his Vehicle graphics. The Aim
was to keep the placement of the text and Images,
simple and evenly laid out.

11. Shogun of Sorrow
This is my self-initiated tribute poster, of the Samurai
Jack Cartoon series, which was shown on the children’s
channel Cartoon Network.
The Illustration shows ‘AKU’ the main Antagonist of
the show, humorously enjoying a soft drink inside his
evil lair, and possibly scheming on how to defeat the
heroic protagonist of the show, Samurai Jack.
I researched the original artwork of the show in order
to mimic the distinctive minimalist style.
The final project was created using Adobe Illustrator
for all the artwork, but Photoshop was also used for
adding texture to the final piece.

12. Dope
These posters are inspired by the
2015 coming of age, comedy Movie
“Dope”.
The films story follows a geek,
called Malcolm surviving life in a
tough neighborhood in Inglewood,
filled with gangsters and drugs
dealers.
The lead character has a love for
90’s Hip Hop, and I used this as my
inspiration for the style direction I
went with the artwork.

13. This personal project was
inspired from a time I witnessed
a Fox boarding an empty London
Underground Train at station.
This artworks message
is how integrated and diverse
London can be, and how daily
commuting is a way of life,
embedded into the culture of
many Londoners.
Welcome to London

14. This is fan artwork based on
worlds first animated band, ‘the
Gorillaz’.
I tried to emulate the cartoon
style of the illustrator, Jamie
Hewlett.
The illustration shows Russell
the drummer, apprehending a
Monkey after it has caused some
destruction.
Netflix a Kill

15. 2015
Photography
Here is some of my photography work I did for
Actors and private clients.

16. JEFFREY LAGDEN
Age: 27
Male
Born: Kenya
I love: Movies, Design, Architecture, Music, Star Wars.
26 Newton Park Road, Benfleet,
Essex SS7 3SD
https://www.behance.net/JeffreyLagden
Contact
07960261764

17. C.V
SKILLS
Teamwork
I have developed My Team skills been throughout my
experience from working on various projects such as Playground
Markings Designer. These skills involve working together
with others to complete projects on tight deadlines, sharing
and contributing ideas, and providing support in demanding
conditions.
Computer Skills
I have experience of using both Mac and PC software including
Illustrator, InDesign, and Photoshop.
Time keeping
Many of my projects have been undertaken simultaneously, and
my ability to micro-manage my time is something that I am
very proud of.
Communication
I am able to communicate appropriately and confidently with
staff members in the working environment. I try to clearly
convey information to other team members. This skill has been
developed further from working closely with clients, to ensure
high standards were being met.
WORK EXPERIENCE
2015 - Trainee Designer, Sovereign Play Equipment
2010 - 2015: Care worker, RCHLL
2013 - Present Freelance Logo Designer
2014 - Freelance Wedding Videographer, Black Tortoise
Photography
2013 - Freelance Graphic Designer / Image retoucher,
Aeox Multimedia
2010 - Camera Assistant, Tourist Network.
2007-2010: Radio Jockey, Southampton Solent University
EDUCATION
2012: BTEC Graphic Design, Central Graphics Academy
2007-2010 BA (HONS) TV Production, Southampton So-
lent University
HOBBIES
I am an avid fan of Music and films, and have also com-
posed music for small indie films.