The pitch
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The document provides an analysis of the music video "Chasing the moon" by MyFutureLies. It discusses the storyline and themes of the video, which involve a singer navigating a forest at night while chasing the moon. The document also examines the health and safety issues portrayed and identifies the target audience as likely being 16-25 year old college students interested in indie music.
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The pitch
- 1. The Pitch
- 3. Theorists names and ideas • Andrew Goodwin Theory – Lyrics match visuals ‘I can see a road ahead’ Close up of the artists , motif style Sells and promotes the artist
- 4. Finding his way back home ( Not predictable to walk back home through a field) Redundancy and Entropy Chasing the moon across the sky
- 5. Examples of similar ideas/concepts Backlighting http://www.youtube.com/watch?v=ScfQ DcFYUvQ Singer is Narrative http://www.youtube.com/wat ch?v=KMihKmoYfe8 Storyline Vampire diaries Setting in forest, werewolfs ( Moon) http://www.youtube.com/watch?v=kU0E0zPaBQk &feature=related
- 6. Health and Safety Issues Could slip and fall down a hill. Could trip over something on the forest floor such as a tree root You could trip over something you cant see in the long grass
- 7. Target Audience • Around 16-25, unisex but perhaps slightly veering to a more male audience. • Most likely to be College/university students. • Middle class- C1/C2 demographic. • Disposable income spent on leisure time and going out. • Media interests would be music magazines like Karrang and NME. Music bands such as Kasabian, Snow Patrol, The Script, Muse etc. • Buying Habits mostly likely to be spent on gigs, magazines, styling products, clothing, music downloading and alcohol. • They are explorers and hedonists who is looking for fun and a good time and seeks individualism.
- 8. The song piece we are going to be using is MyFutureLies – Chasing the moon http://www.youtube.com/wat ch?v=cQad76-QGq0