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the happy startup school



Defining your vision & purpose
let’s start with
something cheery
Top 5 regrets of the dying
1. I wish I’d had the courage to live a life
   true to myself, not the life others
   expected of me
2. I wish I hadn’t worked so hard
3.  I wish I’d had the courage to express my
   feelings
4.  wish I had stayed in touch with my
   I
   friends
5. I wish that I had let myself be happier
top 5 regrets of nobody
1. I wish I'd spent more time in the office
2. I wish l'd spent more time with people I
   don't like
3. I wish I’d played it safer
4.  wish I'd maximised shareholder value
   I
5. I wish I'd worked in a bank
we now know
£ ≠
what motivates us at work:
• Autonomy
  the desire to direct our own lives
• Mastery
  the urge to get better and better at something that matters
• Purpose
  the yearning to do what we do in the service of something larger
  than ourselves.
it starts with you
lost? start with these 3 simple steps:
• What are your talents?
• What are you passionate about?
• What would you like to change in
  the world? (what makes you angry?)
e.g. my life's purpose is to use my talent
for digital marketing and my passion
for films to help unknown, talented
filmmakers get noticed
“Stop trading meaning for money
and step out of your shadow, the carefully
constructed almost-self you've been instructed,
encouraged, cajoled to settle for.” Umair Haque
THE DIFFERENCE IS




STRESS
“your passion is ignited by your purpose,
 & your vision enables you to apply that
      spark to change the world.”
our purpose:
 to help budding entrepreneurs
turn their passion into profits
your purpose:
why you’re doing what you’re doing
     (beyond the profit that is)
our vision:
   a world with better businesses,
happier teams & delighted customers
your vision:
the change you want
 to see in the world
profits « » passion
£
“brands with a clear purpose have a
real strength to them.they have a
reason for being.”
david hieatt, do lectures / howies
people love companies with a purpose
who’s gonna love your company this much?
having a clear purpose helps…
• ..explain why your company exists
• ..people to rally around your cause
• ..build a strong brand
• ..adapt your product/service
• ..speed up decision making
“to organize the world‘s
information and make it
universally accessible and useful.”
“to be the pulse of the planet”
“to be earth’s most
customer- centric company”
group interview 20 mins
• a new initiative help entrepreneurs
  turn their passion into profits
• business has a bad name / most
  startups fail / people hate their jobs
• a world with happier business,
  employees & customers
• happy, loved, inspired, passionate
cheery postcard
thanks



       @happystartups
www.thehappystartupschool.com

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The path from passion to profits: Defining your company vision & purpose

  • 1. the happy startup school Defining your vision & purpose
  • 3. Top 5 regrets of the dying 1. I wish I’d had the courage to live a life true to myself, not the life others expected of me 2. I wish I hadn’t worked so hard 3.  I wish I’d had the courage to express my feelings 4.  wish I had stayed in touch with my I friends 5. I wish that I had let myself be happier
  • 4. top 5 regrets of nobody 1. I wish I'd spent more time in the office 2. I wish l'd spent more time with people I don't like 3. I wish I’d played it safer 4.  wish I'd maximised shareholder value I 5. I wish I'd worked in a bank
  • 6. what motivates us at work: • Autonomy the desire to direct our own lives • Mastery the urge to get better and better at something that matters • Purpose the yearning to do what we do in the service of something larger than ourselves.
  • 8.
  • 9. lost? start with these 3 simple steps: • What are your talents? • What are you passionate about? • What would you like to change in the world? (what makes you angry?)
  • 10. e.g. my life's purpose is to use my talent for digital marketing and my passion for films to help unknown, talented filmmakers get noticed
  • 11. “Stop trading meaning for money and step out of your shadow, the carefully constructed almost-self you've been instructed, encouraged, cajoled to settle for.” Umair Haque
  • 12.
  • 14. “your passion is ignited by your purpose, & your vision enables you to apply that spark to change the world.”
  • 15. our purpose: to help budding entrepreneurs turn their passion into profits
  • 16. your purpose: why you’re doing what you’re doing (beyond the profit that is)
  • 17. our vision: a world with better businesses, happier teams & delighted customers
  • 18. your vision: the change you want to see in the world
  • 19. profits « » passion
  • 20. £
  • 21. “brands with a clear purpose have a real strength to them.they have a reason for being.” david hieatt, do lectures / howies
  • 22.
  • 23. people love companies with a purpose
  • 24. who’s gonna love your company this much?
  • 25. having a clear purpose helps… • ..explain why your company exists • ..people to rally around your cause • ..build a strong brand • ..adapt your product/service • ..speed up decision making
  • 26.
  • 27. “to organize the world‘s information and make it universally accessible and useful.”
  • 28. “to be the pulse of the planet”
  • 29. “to be earth’s most customer- centric company”
  • 30.
  • 32. • a new initiative help entrepreneurs turn their passion into profits • business has a bad name / most startups fail / people hate their jobs • a world with happier business, employees & customers • happy, loved, inspired, passionate
  • 34. thanks @happystartups www.thehappystartupschool.com