The One Minute Manager reveals three secrets to effective management: one minute goal setting, one minute praising, and one minute reprimanding. The book tells the story of a young man learning management skills from a highly successful manager. This manager's success is attributed to setting clear goals with employees in under a minute, immediately praising employees when they meet goals, and promptly reprimanding poor performance while maintaining respect for the employee. The book advocates for specific, timed steps in each of these three areas to improve productivity and employee motivation.