This document describes how business authors can use a book funnel to convert book buyers into high-paying clients by capturing their contact information. It explains that when people buy books on Amazon, the author does not know who purchased it and cannot follow up. The book funnel solves this by allowing authors to offer their book for free in exchange for contact details. It then uses upsells to offer additional high-priced products and services. The document provides an example of a book funnel that generated $750k in one week and still operates successfully after one year. It outlines the key components of the book funnel including the book sales page, upsell sequence, confirmation page, and private membership area for clients.

2. Why are these best-selling business authors
using book funnels?

4. The answer is simple.
When someone buys your book on Amazon, they
become Amazon's customer --- not yours.
That means...

5. You have no idea who's buying your book.
There's no way to follow up with them.
You can't communicate, educate, and promote
your high-end products and services.

6. As a result, some of your best prospects --- the
ones who are most interested in your topic and
what you have to say about it --- are slipping away
without you knowing it.

7. This book funnel is a smart, simple
solution to the problem.

8. In short, you get the customer instead
of Amazon, and that means...

9. You can communicate, educate, and
provide a path for your book buyers to
become high-level customers and clients.

10. Who is this funnel for?

11. This funnel is built for business authors who've
written a book (or plan to) and:
➔ Provide high-end consulting, coaching, or
training
➔ Keynotes, conferences, and events
➔ Software, physical products, or professional
services

12. How the Book Funnel Works

13. Step-by-Step Case Study
This book funnel from Russell Brunson sold 20,000
books and $750k the first week it was launched.
And it's still working today--- one year later.
The framework is simple, practical and easy to
model.

14. Step #1: Book Sales Page
The offer is a free
paperback copy of
the book --- the
buyer pays shipping
& handling.

15. Step #2: Upsell Sequence
The average order is
over $30 due to the
series of upsells:
A. The 'Black Box',
which you can see
unveiled here.
B. Audio books on
MP3 players
C. Training series +
software bundle

16. Step #3: Confirmation Page
After the order is
complete, buyers are
taken to a page with:
- Order confirmation
- A bonus webinar
presentation
- Links to the private
members area

17. Step #4: Private Members Area
Finally, a private
members area.
Membership sites have
exploded in popularity
over the last few years.
Here are 3 reasons
why...

18. 3 Benefits of Membership Sites
First off, the members
area automatically
unlocks the content
based on each
individual's purchases.

19. 3 Benefits of Membership Sites
Second, it helps you create a community around
your content and build trust and authority.

20. 3 Benefits of Membership Sites
Third, it provides an outstanding customer
experience.

21. Yet Another Benefit of Membership Sites
It also allows you to stay connected with those
who want to hear from you and learn more about
what you have to offer.

22. How to Structure Your Upsell Sequence
The best way to develop your progression of
upsells is with a tool called the Value Ladder.
What is a Value Ladder?

23. A Value Ladder is simply
a map of your products
and services in
ascending order of value
and price.
As clients ascend the
ladder, the level of value
increases, and so does
the price.

24. Your value ladder doesn't necessarily need five
levels as the previous diagram shows.
But offering multiple value tiers at different price
points gives you more opportunities to serve your
customers at the level they need.

25. Here's Russell Brunson's
book funnel illustrated as
a Value Ladder.

26. Need some ideas for your Value Ladder? Here’s a starter list:

27. In addition, here's a free Value Ladder template in
Google Slides format:
Free Value Ladder Template for the B2B Book Funnel

28. To summarize and review...

29. Book Sales Page Upsell Sequence Confirmation Page
Members Area

31. Bottom Line:
- Get your book and your message into the hands of more ideal
prospects
- Transform book buyers into high-level clients
- Reap the rewards of all the time and effort you put into writing
your book

32. How to Get a Free Copy of the Book Funnel
If you'd like to put this
funnel to work for you,
good news.
It's already been
designed, built, and
cloned, and I'd be glad
to share a copy with
you.

33. ➔ 10-minute setup
➔ Beginner friendly
➔ Easy to edit templates for each page
➔ 100% customizable
It’s a snap to get started:
Click Here to Download a Free
Copy of the Book Funnel

34. Get 25+ more funnels for B2B Sales and
Marketing professionals at:
B2Bsalesfunnels.com