This new guide to creating online surveys from Pinnion is an ideal resource for anyone wondering how to write an online survey, how to create an online quiz, or what makes a good survey question. This book is written for those who do not have formal training in market research or statistics, yet are interested in customer opinion or audience response.
Our book starts with the reasons why you should always ask “Why?” first whenever you are thinking of doing a customer survey. We also cover the who, what, when, where, and how of creating opinion polls, with a constant focus on making sure that the surveys are enjoyable for your customers while being useful for you and your colleagues.
You’ll also learn how to get support for doing a survey, how to increase customer engagement with surveys, the importance of structured communication, and the types of survey questions that are available. It’s designed to be a helpful resource especially if you use Pinnion for online surveys and trivia games, but also if you use another option for free online surveys.