The document discusses the challenges faced by companies, including increasing security risks and outdated IT models that limit innovation and competitiveness. It advocates for adopting Amazon Web Services (AWS) to enhance agility, reduce costs, and focus on core business initiatives while ensuring security and compliance. Prominent business leaders share their success stories using AWS to streamline operations and drive growth.

1. The New Normal
Amazon Web Services

2. 2/3
More than two-thirds of
IT budgets go toward
keeping the lights on
77%
of CEOs believe security
risk has increased in the
last few years and 65%
believe their risk management
capability is falling behind
15yrs
The average lifespan
of an S&P company
dropped from 67 years in
the 1920s to 15 years today

3. How This Affects You
You’re left without
the necessary resources
to pursue critical business
initiatives required to maintain
a competitive advantage Your traditional IT model
lacks the agility you
need to keep pace with
innovative startups
Insufficient security,
compliance and availability
can hamper your ability to
compete and open the door to
sophisticated, hard-to-identify
attacks

4. Responding requires a new model
Focus on differentiating your company
Innovate at start-up like speed
Reduce risk

5. Move from risk-laden
up-front expense to
flexible variable expense
Stop guessing
at capacity planning
Go global in
minutes
Get rid of time-consuming, expensive tasks
Remove complicated infrastructure
management that adds little
business value
“We have faster and better post-trade analysis capabilities using TickVault and AWS. As a
result, we can improve and optimize our trading operations and generate more revenue for
National Bank of Canada. ”
- Pascal Bergeron, Director of Algorithmic Trading, National Bank of Canada

6. And focus on your core mission
Lower the time spent
on infrastructure
Dedicate more
resources to
innovation
Concentrate on
new business
initiatives
“We are a very fast-growing company. We’ve tripled our customer base, product
usage, and revenue each year since we launched. AWS gives us a platform to
easily support that growth well into the future.”
- Devon Galloway, CTO, Vidyard

7. Deploy however you like
Your
Datacenter
Amazon Web
Services
Fully Featured
Compute
Resource &
Deployment
Management
Common Controls
for Security &
Access
Integrated
Networking
Data Integration &
Life Cycle
Management
Flexible hybrid options
“AWS enables us to build in such a manner do to the full suite of simple, core
services such as CloudFormation, S3, EC2, CodePipeline and Lambda. Simplicity
in the engineering of powerful systems will save you and AWS enable the
construction of these simple systems”
Sam Keen, Director Digital Product Development

8. Deploy faster wherever you like

9. ENTERPRISE
APPS
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousing
Hadoop/
Spark
Streaming Data
Collection
Machine
Learning
Elastic
Search
Virtual
Desktops
Sharing &
Collaboration
Corporate
Email
Backup
Queuing &
Notifications
Workflow
Search
Email
Transcoding
One-click App
Deployment
Identity
Sync
Single Integrated
Console
Push
Notifications
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource
Templates
TECHNICAL &
BUSINESS
SUPPORT
Account
Management
Support
Professional
Services
Training &
Certification
Security &
Pricing
Reports
Partner
Ecosystem
Solutions
Architects
MARKETPLACE
Business
Apps
Business
Intelligence
Databases
DevOps
Tools
NetworkingSecurity Storage
Regions
Availability
Zones
Points of
Presence
INFRASTRUCTURE
CORE SERVICES
Compute
VMs, Auto-scaling, &
Load Balancing
Storage
Object, Blocks, Archival,
Import/Export
Databases
Relational, NoSQL,
Caching, Migration
Networking
VPC, DX, DNS
CDN
Access
Control
Identity
Management
Key
Management &
Storage
Monitoring
& Logs
Assessment
and reporting
Resource &
Usage Auditing
SECURITY & COMPLIANCE
Configuration
Compliance
Web application
firewall
HYBRID
ARCHITECTURE
Data Backups
Integrated
App
Deployments
Direct
Connect
Identity
Federation
Integrated
Resource
Management
Integrated
Networking
API
Gateway
IoT
Rules
Engine
Device
Shadows
Device SDKs
Registry
Device
Gateway
Streaming Data
Analysis
Business
Intelligence
Mobile
Analytics

10. AND
Move Fast
Stay Secure

11. Access a deep set of cloud security tools
Encryption
Key
Management
Service
CloudHSM Server-side
Encryption
Networking
Virtual
Private
Cloud
Web
Application
Firewall
Compliance
ConfigCloudTrail
&
Inspector
Service
Catalog
Identity
IAM Active
Directory
Integration
SAML
Federation

12. The AWS Cloud
Eliminate costly technical debt and reallocate resources so
you can deliver high-value, revenue-generating projects faster.
Innovate faster and solidify your competitive advantage by
merging startup agility with enterprise experience and resources.
Reduce risk by focusing resources dedicated to security, compliance
and availability to the most important areas of your business.
"AWS is our trusted partner that is going to run our company for the next 140 years.”
Jim Fowler – CIO, General Electric

13. Ready, set, go!