This American Marketing Association webcast was sponsored by Aquent, a global staffing company dedicated to marketing and creative services. Aquent serves industry leaders including 90% of the Fortune 100 and 2/3 of the Fortune 500. In addition to staffing, Aquent offers consulting, training, outsourcing, translation, and IT solutions through its nearly 70 offices in 17 countries. The webcast provided marketing professionals access to resources on marketing effectiveness through the American Marketing Association and its website MarketingPower.com.