The new IR Smartt website, version 2.0, features a minimalistic corporate design and a significant emphasis on content creation and blogging, moving away from the soft-launch oriented version 1. Key enhancements include a more prominent 'About Us' section, streamlined services focusing on four core areas, and improved news and contact functionalities, all designed to better serve public companies in investor relations. Future updates will bring client logins and live reporting capabilities to further enhance user experience.

1. The New IR Smartt Website

2. Motivation
 IRSmartt.com Version #1 focused on a minimalistic design
aimed at a corporate audience.
 Our marketing strategy has evolved to include a major
focus on content creation and blogging.
 The original site design was “soft-launch” orientated and
didn‟t plan for this explosion of content.
 Our graphic design team was itching for a new project to
take on using Twitter Bootstrap

3. IRSmartt.com Version #1

4. Home Page
 Location-based branding. With shots of the the Colorado
River just to the north of the city of Austin.
 More focus on sectional links. With featured images
pointing to services and company information.
 „Who We Are‟ now more prominent, including an
explanation of our mission and values front and center.
 Retained focus on industry news and How-To articles
written by our Social Media team.

5. E.g. Home Page

6. Our Services
 The Our Services pages have been simplified with a more
prominent 2nd navigation.
 We‟ve focused on branding services visually to create
recognition throughout the site and Social Media.
 Services have been slimmed down. We now focus on 4
core services, the rest have been let go.
 No more „Industries‟, at least not right now. When 2.1
comes out in October, we‟ll add a combined „Case
Studies‟ and „Industries‟ section.

7. E.g. Our Services

8. Online Branding
Our Online Branding service
is now focused on the
following areas:
 Social Media Channels
 Executive Profiles
 Websites
 Investor Centers

9. Business Intelligence
Our Business Intelligence
service is now focused on
the following areas:
 Competition Monitoring
 Campaign Reporting
 Real-Time Social Alerts

10. Social Engagement
Within our re-branded Social
Engagement service, we‟re
showing public companies
how to:
 Monitor Social Media
 Identify Influencers
 Become thought Leaders

11. Content Strategy
Our re-branded Content
Strategy service assists public
companies with:
 Effective Multimedia Use
 Lead Capture Opportunities
 Improved SEO on PR
 Digital Media Packages

12. About Us
 IR Smartt has been developed as a niche business that
we believe has an absolutely premium product.
 Our company and our people will be the main drivers of
this philosophy.
 We seek to provide clarity and enact positive change
through close collaboration with our clients.
 The About Us section of our new website attempts to
communicate our values and professionalism.

13. E.g. About Us

14. Company
As well as devising strategy,
we play a hands-on role in
making it work side-by-side
with our client.
Our job isn‟t simply to present
an idea, but to see it through
to implementation and
become an integral partner
in the process.

15. People
The people who have come
together to form IR Smartt
share much more than industry
knowledge.
We champion tangible value
which sets us apart in the
Investor Relations industry.
Our commitment to
transparency defines how we
how we work together.

16. News
 We‟ve enhanced our News section to handle all of the
existing and future content that we have.
 Sharing functions exist for Facebook, Google+ and
Twitter.
 The Disqus commenting system has been installed.
 Custom post types have been created for Videos and
Slideshows, and auto-format themselves for your device.
 ‘Popular Series’ have been categorized to give faster
access to the most relevant information.

17. E.g. News

18. Contact Us
 Really cool Google Maps API integration in the header of
this page. (Ask us about it!)
 Simplified inquiry contact form.
 More focus on Social Media (hey, we‟re a Social Media
company after all).
 Contact information and newsletter signup can also be
seen throughout the website.

19. E.g. Contact Us

20. Useful Footer
 Version #1 was incredibly simple, consisting of only a few
text links to primary pages.
 Version #2 has more of a focus on Social Media, links to
recent news on the blog, and email newsletter
subscription form and text links to our main services
pages.
 You can find our Privacy Policy here if for any reason you
need to see what we do with your browsing information.

21. E.g. Useful Footer

22. Other New Functions
Responsive Design
Version #2 to be completely responsive ensuring
compatibility on any device or screen size. Whether you're
checking us out on a tablet or mobile device, you'll never
need to scroll.
Built with Twitter Bootstrap
We've utilized the Twitter Bootstrap framework to limit
development time and deliver rapid prototyping. This will be
incorporated into future investor center projects as well.

23. Future Releases
Client Logins
In the next few months, we'll be releasing IRSmartt.com
Version 2.1 which will include a closed environment with
profile and media storage for all of our Social Media clients.
Live Reporting
We're working on a series of reporting plugins for our clients
that will provide real-time information on their Social Media
and website activity. The aim? To prove the ROI of Social
Media for any public company.

24. More Info?
 To read the full blog visit: irsmartt.com/new-website
 Or for more information about IR Smartt and our Social
Media strategies for the Investor Relations industry, please
contact us on:
 Website: irsmartt.com/contact
 Email: get@irsmartt.com