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Connect	
  with	
  us                                                                                                                                                            Social	
  Media	
  for	
  
                                                                                                                                                                               Investor	
  Rela ons




                                                                                                                                                                                                    Listen
                                                        Why	
  does	
  your	
  public	
  
                                                           company	
  need	
  a	
  
                                                        Social	
  Media	
  strategy?




                        IR	
  Smar 	
  Inc.	
  |	
  IRSmar .com|	
  401	
  Congress	
  Ave	
  -­‐	
  Suite	
  1540	
  |	
  Aus n,	
  Texas,	
  78701	
  |	
  get@irsmar .com	
  |	
  512.487.7990
Connect	
  with	
  us                                                                                                                                                                Social	
  Media	
  for	
  
                                                                                                                                                                                   Investor	
  Rela ons

                                                                                      1.	
  Guarantee	
  Your	
  Online	
  Branding
                                                                      ~60%	
  of	
  visitors	
  to	
  any	
  corporate	
  website	
  come	
  through	
  Google	
  Searches.	
  

                                                                  To	
  guarantee	
  online	
  branding,	
  your	
  public	
  company	
  must	
  control	
  the	
  first	
  2	
  
                                                                          pages	
  of	
  results	
  with	
  posi ve	
  news,	
  mul -­‐media	
  (video	
  +	
  images)	
  and	
  
                                                                   Social	
  	
  Media	
  profiles	
  like	
  LinkedIn,	
  YouTube	
  and	
  StockTwits.	
  IR	
  Smar 	
  will	
  
                                                                  ensure	
  you	
  control	
  all	
  of	
  these	
  assets,	
  even	
  if	
  you’re	
  not	
  ready	
  to	
  use	
  them.




          2.	
  Know	
  What	
  Stakeholders	
  Are	
  Saying                                                                                                           Listen
          The	
  reality	
  is	
  that	
  people	
  are	
  already	
  talking	
  about	
  your	
  company	
  online.	
  
          Being	
  aware	
  of	
  what	
  analysts	
  and	
  stakeholders	
  are	
  saying	
  is	
  crucial.	
  

          IR	
  Smar 	
  monitors	
  blogs,	
  forums	
  and	
  Social	
  Networks	
  in	
  real-­‐ me.	
  We	
  then	
  
          provide	
  your	
  IROs	
  and	
  C-­‐Suite	
  with	
  frequent	
  updates	
  on	
  what’s	
  being	
  said	
  
          about	
  your	
  company	
  and	
  how	
  you	
  should	
  react.




                                                                                                      3.	
  Capitalize	
  On	
  Conversa ons
                                                                   Ques ons,	
  comments	
  and	
  discussions	
  are	
  an	
  amazing	
  opportunity	
  for	
  your	
  
                                                                                   company	
  to	
  increase	
  its	
  online	
  visibility	
  and	
  market	
  ac vity.

                                                                        IR	
  Smar 	
  will	
  equip	
  your	
  IROs	
  with	
  the	
  strategy,	
  skills	
  and	
  oversight	
  for	
  
                                                                     engaging	
  with	
  investors	
  /	
  analysts	
  in	
  Social	
  Media.	
  Our	
  social	
  engagement	
  
                                                                      services	
  are	
  aimed	
  at	
  driving	
  IR	
  leads	
  and	
  overriding	
  nega ve	
  sen ment.




          4.	
  Convert	
  Followers	
  to	
  Shareholders
          By	
  engaging	
  the	
  public,	
  your	
  company	
  will	
  develop	
  an	
  ac ve	
  audience	
  of	
  
          online	
  stakeholders.	
  Proac vely	
  telling	
  your	
  company’s	
  story	
  to	
  followers	
  via	
  
          C-­‐Suite	
  videos,	
  blog	
  posts,	
  powerpoints	
  etc.	
  will	
  foster	
  these	
  connec ons.	
  

          Be er	
  rela onships	
  with	
  shareholders	
  means	
  more	
  buy	
  and	
  hold,	
  less	
  panic	
  
          during	
  an	
  industry	
  crisis	
  and	
  more	
  referrals	
  for	
  future	
  shareholders.	
  

                                IR	
  Smar 	
  Inc.	
  |	
  IRSmar .com|	
  401	
  Congress	
  Ave	
  -­‐	
  Suite	
  1540	
  |	
  Aus n,	
  Texas,	
  78701	
  |	
  get@irsmar .com	
  |	
  512.487.7990

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IR Smartt - 2013 Sales Sheet

  • 1. Connect  with  us Social  Media  for   Investor  Rela ons Listen Why  does  your  public   company  need  a   Social  Media  strategy? IR  Smar  Inc.  |  IRSmar .com|  401  Congress  Ave  -­‐  Suite  1540  |  Aus n,  Texas,  78701  |  get@irsmar .com  |  512.487.7990
  • 2. Connect  with  us Social  Media  for   Investor  Rela ons 1.  Guarantee  Your  Online  Branding ~60%  of  visitors  to  any  corporate  website  come  through  Google  Searches.   To  guarantee  online  branding,  your  public  company  must  control  the  first  2   pages  of  results  with  posi ve  news,  mul -­‐media  (video  +  images)  and   Social    Media  profiles  like  LinkedIn,  YouTube  and  StockTwits.  IR  Smar  will   ensure  you  control  all  of  these  assets,  even  if  you’re  not  ready  to  use  them. 2.  Know  What  Stakeholders  Are  Saying Listen The  reality  is  that  people  are  already  talking  about  your  company  online.   Being  aware  of  what  analysts  and  stakeholders  are  saying  is  crucial.   IR  Smar  monitors  blogs,  forums  and  Social  Networks  in  real-­‐ me.  We  then   provide  your  IROs  and  C-­‐Suite  with  frequent  updates  on  what’s  being  said   about  your  company  and  how  you  should  react. 3.  Capitalize  On  Conversa ons Ques ons,  comments  and  discussions  are  an  amazing  opportunity  for  your   company  to  increase  its  online  visibility  and  market  ac vity. IR  Smar  will  equip  your  IROs  with  the  strategy,  skills  and  oversight  for   engaging  with  investors  /  analysts  in  Social  Media.  Our  social  engagement   services  are  aimed  at  driving  IR  leads  and  overriding  nega ve  sen ment. 4.  Convert  Followers  to  Shareholders By  engaging  the  public,  your  company  will  develop  an  ac ve  audience  of   online  stakeholders.  Proac vely  telling  your  company’s  story  to  followers  via   C-­‐Suite  videos,  blog  posts,  powerpoints  etc.  will  foster  these  connec ons.   Be er  rela onships  with  shareholders  means  more  buy  and  hold,  less  panic   during  an  industry  crisis  and  more  referrals  for  future  shareholders.   IR  Smar  Inc.  |  IRSmar .com|  401  Congress  Ave  -­‐  Suite  1540  |  Aus n,  Texas,  78701  |  get@irsmar .com  |  512.487.7990