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The Mythical Millennial in
Museums
Susan Evans McClure
Director, Smithsonian Food History Programs
EvansSN@si.edu @SusnEvans
83 million millennials in the U.S. in
2015
44% are minority racial/ethnic
groups
By 2017, they’ll spend $200 billion
annually
Just give them drinks.
Put it on the internet.
Millennials like parties.
Millennials are just like real
people.
website email social
I wish my science class in school had
been so interactive.
The panel discussion could have lasted
longer.
Loved the panelists, learned a lot, and
the beer tasted excellent.
Susan Evans McClure
Director, Smithsonian Food History Programs
EvansSN@si.edu @SusnEvans

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The Mythical Millenial in Museums - Susan Evans McClure, Director, Smithsonian Food History Programs, National Museum of American History

  • 1. The Mythical Millennial in Museums Susan Evans McClure Director, Smithsonian Food History Programs EvansSN@si.edu @SusnEvans
  • 2. 83 million millennials in the U.S. in 2015 44% are minority racial/ethnic groups By 2017, they’ll spend $200 billion annually
  • 3.
  • 4. Just give them drinks. Put it on the internet. Millennials like parties.
  • 5. Millennials are just like real people.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 15.
  • 16. I wish my science class in school had been so interactive. The panel discussion could have lasted longer. Loved the panelists, learned a lot, and the beer tasted excellent.
  • 17.
  • 18.
  • 19.
  • 20. Susan Evans McClure Director, Smithsonian Food History Programs EvansSN@si.edu @SusnEvans