Mr. T answers a phone call in a radio advert for Mr. Snickers, with his iconic voice instantly recognizable to listeners. The advert simulates a phone conversation between Mr. T and the caller to build audience attention without immediately revealing the product. At the end, the simulated phone call ends and a voiceover provides the final information about Mr. Snickers.

1. Mr T Snickers Advert
The advert grabs your attention with a phone ringing
sound effect and then Mr T answering the phone
asking if the caller needed any help setting up their
kitchen appliance. The sound is slightly muffled like
on a real phone call, the sound of Mr t’s voice is
iconic and instantly recognisable as they have
inherited Mr T as a mascot for the brand. The voices
are clear and simulate a phone call with the dialogue
switching from each character. The product which
the advert is selling becomes apparent near the end
of the advert which is usual for radio trailers. They build up the audience’s attention and then reveal
the product near the end if it isn’t noticeable. At the end of the trailer a click indicates the phone call
has ended and the voiceover man comes in with the final information.