"Begin with the end in mind," says Dr. Covey, the author of The Seven Habits of Highly Effective People. There's a reason why dealerships, departments and sales professionals are stuck in mediocrity. There's a reason why dealerships have 70 percent plus attrition ratio. Its the lack of making money and/or the lack of making tremendous amounts of money. Car sales can be amazing and you can make as much money as you can "earn." However, you have to know how to "earn" it. It all starts with the proper projections, forecasting and understanding the pay plan. In this webinar you will learn the "Money Mind Map" strategy and philosophy for showroom sales and BDC, with examples. Participants will learn how to "reverse engineer" their pay plan to profound success.

1. The Most Powerful
Projecting and
Forecasting Strategy
for Showroom and
Internet Sales
Sean V. Bradley
Founder and President
Dealer Synergy
seanb@dealersynergy.com

2. 2
SEAN V. BRADLEY, CSP
Founder & President of Dealer Synergy
30,000 Automotive Sales Professionals Trained
1,200 Unique Rooftops Trained
18+ Years in the Automotive Industry
Best Selling Author
of “Win the Game of
Googleopoly”
8 Time NADA / ATD
General Session
Speaker
9 Time Dealers’
Choice Awards
Winner

3. Habit #2
BEGIN WITH THE END
RESULT IN MIND
3
Start with what you want, and
reverse-engineer how you are going
to get there.
“The 7 Habits of Highly Effective
People”
by Dr. Stephen R. Covey

4. LAWS OF ATTRACTION
AND MANIFESTATION
“The Secret”
by Rhonda Byrne
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5. 5
FOR SHOWROOM SALES CONSULTANTS

6. WHAT DO YOU WANT?
6
Vision Boards
It is important to begin with your end goals in mind.

7. 7
FINANCIALS

8. 8
FINANCIALS

9. PAY PLAN
9
If I need and want to make $8,000,
I need to GROSS $12,000 for my tax liability.
Tax Liability

10. PAY PLAN
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How am I going to make $12,000?
ACPC - Average Compensation Per Copy
Total Amount
of $ Made that
Quarter/Month
/Year
ACPC
# of Cars You
Sold that
Quarter/Month
/Year

11. SCHEDULE
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If I need and want to make $8,000,
I need to GROSS $12,000 for my tax liability.
Total Days – Working Days, Holidays, Sick Days, Time Off
Days, Short Days

12. SHOWROOM SALES CONSULTANT PROJECTION
12

13. ACTIVITY LOG
13

14. FOR SHOWROOM SALES CONSULTANTS
14
FOR INTERNET/BDC REPS

15. LET’S RECAP…
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Vision Board
Financials
Fixed Costs
Situational Costs
Living Costs
Incidental Costs
Investments
Summary
Pay Plan
Tax Liability
ACPC
Schedule
Work Days
Holidays
Sick Days
Time Off Days
Short Days

16. INTERNET COORDINATOR/BDC REP PROJECTION
16

17. ACTIVITY LOG
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18. FOR SHOWROOM SALES CONSULTANTSTHANK YOU!
18

19. These presentation materials are provided by the presenter who is solely responsible for the contents of the
presentation. NADA assumes no responsibility or liability for the contents of the presentation.
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20. Questions
20

21. The Most Powerful
Projecting and
Forecasting Strategy
for Showroom and
Internet Sales
Sean V. Bradley
Founder and President
Dealer Synergy
seanb@dealersynergy.com