This document outlines 5 reasons why working in recruitment marketing is a worthwhile career path. It notes that every day is different as you work across various marketing projects and support other business areas, giving valuable insight. Additionally, the wide scope of responsibilities helps develop important skills in areas like social media, SEO, email marketing and design. Working in recruitment also provides autonomy to be creative with few restrictions and direct access to impact business decisions at the board level. The recruitment industry is still new to marketing, presenting opportunities to compete against over 40,000 agencies while building personas for multiple B2B, B2C and internal audiences.

1. A guide to a career as
a recruitment agency
marketer

2. Why work in recruitment marketing?
“It’s not a career you would initially consider within
marketing but there are so many reasons it’s worth it”
Rebecca Crowther, Marketing Executive, ASC Connections

3. Reasons to work in recruitment marketing..

4. Reason 1
EVERYDAY IS DIFFERENT

5. Working across the whole marketing
mix on various projects.
Supporting other areas of the business
when required.
This gives you a real insight into the
business and how it operates.

6. Reason 2
INCREASE YOUR MARKETING SKILLS

7. Marketing Skills
You’ll be in charge and working across so many areas, the
ability to develop a range of skills is phenomenal! Here are a
few to start:
• Social Media
• SEO
• Email Marketing
• Design
• Events

8. Reason 3
MARKETING AT BOARD LEVEL

9. There’s not many places you can work in
marketing where you have direct access to
the board of directors and an impact on
business decisions.

10. Reason 4
AUTONOMY

11. The Freedom to Explore
The recruitment industry is late to the
marketing game, but, this means there
are no rules or restrictions – be as
creative as you like!

12. Reason 5
NO OTHER MARKETING LIKE IT!

13. Over 40,000 recruitment agencies to
compete with
Multiple audiences to build personas
Marketing to B2B, B2C and Internally

14. Finally…
Don’t forget
you're the
expert!

15. Does this excites you as a marketer?
Find out more about a career as a recruitment marketer
Visit:
www.asc-connections.com/blog/why-work-in-recruitment-marketing