After spending 3 months in San Francisco, in personal incubator for startup professionals Tradecraft, I shared the most important lesson that change the way I perceive design. Speech was given in Login conference, Vilnius.

1. Most important design lesson from
San Francisco
TAUTVYDAS GYLYS

3. Designer as
Builder
Designer as
Investigator

4. Talk to customers
To know when and how to

5. Problem Solution Usability

6. Michael Sun

7. Problem
Problem interviews w/ 6 people

9. Solution
Dot voting w/ 10 people

12. Usability
Usability test w/ 4 people

14. Problem Solution Usability

15. What’s next?
1-2 problem interviews within 36 hours

16. tautvydas.gylys@gmail.com
@TGylys
www.tautvydasgylys.com