This document outlines a marketing plan for an individual seeking to open their own gym business in Saudi Arabia. It includes a SWOT analysis identifying strengths like being imaginative and persuasive, as well as weaknesses such as needing to improve computer skills. Opportunities mentioned are a growing interest in health and lack of competition, while threats include societal perceptions. Goals include completing education programs, working in the family business, and eventually opening an independent gym. The plan discusses positioning themselves as a hard worker and outlines next steps to take like gaining experience and writing resumes and cover letters. Evaluation methods are mentioned to measure the success of the marketing mix.

1. The Do-It-Myself Marketing Plan
The Do-It-Myself Marketing PlanStrategic Marketing Process My Own Marketing
Plan PLANNINGPHASE Situation Analysis (SWOT) Location of Factor Kind of
FactorFavourable Internal (Me):• Personality• Formal education• Work experience•
Motivation• Other …. My Strengths:ImaginativePersuasiveHealth
oriented UnfavourableMy Weaknesses:Computer skillsEnglish ( learning
progress) External:• Economic• Technical• Political / Legal• Social / Demographic
/ Cultural• Natural• Competitors Opportunities:• Most people in Saudi are open to
healthier lifestyle.• Open a gym and adjust different program for both gander, can be more
interesting for people they are not mix.• Rare business in Saudi• People in Saudi like do
indoor active. Threats:GoverSociety perception Focus & Goal Setting My goals
Personal Goals:Finish my business program, with high GBA.Study health wellness program
to have good experience in health.Work with my father, and develop the company.Open my
own GYM business instead of my father business. For both gander to give chance for female
to do exercise My desired position Job or Position Description:I want to BE manger in MY
FAMILY company.Work 8 hours a day. My target Industries, organizations and locations
Industries:Health.Gymnasium. Organizations:No organization. Family businessGeographic
Areas:Saudi Arabia ( AL-shargeia) My uniqueness (Points of Difference)Personality:Hard
worker.ApproachableAdaptable. Education & Experience:High school. Other: My
Positioning How I compare to other applicants:Developing personVery curious.Hard
worker.The Do-It-Myself Marketing Plan – Part 2
Name_____________________ PLANNINGPHASEMarketing Mix ElementsMy Own Marketing
PlanProduct Strategy (Actions to Improve my Marketability) Formal Education / Courses /
Training / Certification: Work Experience / Projects / Accomplishments
Completed: Extra-Curricular / Volunteer Activities: Obstacles to Overcome: Price
Strategy Compensation Sought: Promotion Strategy Examples: Resume, Cover Letters,
Types of Networking & Contact opportunities, etc. Place Strategy Places to Network
for Contacts and References: IMPLEMENTATIONPHASESchedule / Budget Actions to
Take / Budget Deadlines (dates)Marketing Actions(for example: Courses to take, experience
to gain, resumes to write, clothes to buy, travel arrangements to make, etc.)
1. 2. 3. 4. 5. 6.1. 2. 3. 4. 5. 6.CONTROLPHASE Evaluation The evaluation tools I will use to
measure the success of my Marketing Mix: Control Alternate options I can use to modify
my strategy:TO ORDER FOR THIS QUESTION OR A SIMILAR ONE, CLICK THE ORDER NOW
BUTTON AND ON THE ORDER FORM, FILL ALL THE REQUIRED DETAILS THEN TRACE THE

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