The Mark Studios, Social Media 3.0 Event
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This presentation was taken from The Luxury Marketing Council, Social Media 3.0 event, held at The Bruce Museum. Presentation was completed by Jeff Anders of The Mark Studios
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The Mark Studios, Social Media 3.0 Event
- 1. In a Social Media Era… Content is King-maker
- 2. 2 In the future we will be planting cities.
- 4. 4| Bamboo
- 5. 5 6.4% | Bamboo Results 250,000 views 16,000 leads
- 6. 6 Brand-Focused Ad Industry Average Click Rate 0.5% or less Content-Focused Ad Vs. Tour the bamboo city of the future here. Average Click Rate 5 – 10x Industry Average Confidently invest with a global leader in emerging markets. Targeted Content Drives Results Learn more >
- 7. 7 IN THE OLD DAYS….
- 8. 8 TODAY BRANDS GO DIRECT
- 9. 9 TODAY BRANDS GO DIRECT www.YourWebsite.com
- 10. 10
- 11. Week 1: Transportation Week 2: Arctic Week 3: Smarter Buildings Week 4: Electric Vehicles Week 5: Innovative Infrastructur e Week 6: Future Air Travel
- 12. 12
- 13. 13| The Great Save
- 14. 14| Soldier On
Editor's Notes
- Alternatively, if your ads aren’t wrapped around content that’s integrated with the publishers editorial, quality content also functions well within the ad units themselves. In this case, rich media blow-out units can feature short trailers that motivate the audience to click through to see the full video (or may even feature the entire video). In either case, offering relevant content dramatically increases the likelihood of the audience engaging with your ad units, increasing the value of your media spend.